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eBay SVP trims stake, retains 93k shares after small 10b5-1 sale

Filing Impact
(Moderate)
Filing Sentiment
(Neutral)
Form Type
4

Rhea-AI Filing Summary

eBay Inc. (EBAY) – Form 4 insider transaction

Senior Vice President & Chief People Officer Cornelius Boone reported the sale of 3,098 shares of eBay common stock on 17 June 2025. The shares were disposed of under a pre-arranged Rule 10b5-1 trading plan adopted on 7 March 2025, limiting discretionary timing by the insider.

The weighted-average sale price was $77.36 per share, with individual sale prices ranging between $77.19 and $77.64. Following the transaction, Boone’s direct beneficial ownership stands at 93,392 shares. No derivative security activity was reported, and there were no additional acquisitions or dispositions disclosed.

The filing records only a single, routine disposition representing roughly 3 % of Boone’s prior reported holdings and an immaterial fraction of eBay’s total shares outstanding. No changes to eBay’s capital structure, earnings outlook, or strategic direction are contained in this filing.

Positive

  • None.

Negative

  • None.

Insights

TL;DR: Small 10b5-1 insider sale; neutral to valuation.

This Form 4 discloses that SVP Cornelius Boone sold 3,098 EBAY shares at an average $77.36, trimming his stake to 93,392 shares. The dollar value (< $0.25 million) and share count are immaterial relative to eBay’s ~528 million shares outstanding, and the transaction was executed under a pre-scheduled 10b5-1 plan, reducing signalling risk. From a market perspective the filing is neutral; it neither alters fundamentals nor hints at strategic shifts.

TL;DR: Routine compliance filing, no governance red flags.

The sale occurred within a disclosed 10b5-1 plan, demonstrating adherence to SEC best practices. Boone retains a meaningful equity stake, aligning interests with shareholders. No simultaneous derivative trades or patterns of aggressive selling are evident. Therefore, the governance impact is neutral.

Insider Boone Cornelius
Role SVP, Chief People Officer
Sold 3,098 shs ($240K)
Type Security Shares Price Value
Sale Common Stock 3,098 $77.36 $240K
Holdings After Transaction: Common Stock — 93,392 shares (Direct)
Footnotes (1)
  1. The shares were sold pursuant to a Rule 10b-5 trading plan adopted by the Reporting Person on March 7, 2025. Represents the weighted average price of shares sold at prices that ranged from $77.19 to $77.64. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares sold at each separate price.
Form 4 Insider Transactions: What Each Field Means →
SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
 Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Boone Cornelius
(Last) (First) (Middle)
C/O EBAY INC. 2025 HAMILTON AVE.
(Street)
SAN JOSE CA 95125
(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
EBAY INC [ EBAY ] 		5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director 10% Owner
X Officer (give title below) Other (specify below)
SVP, Chief People Officer
3. Date of Earliest Transaction (Month/Day/Year)
06/17/2025
4. If Amendment, Date of Original Filed (Month/Day/Year)
 6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Common Stock 06/17/2025 S 3,098(1) D $77.36(2) 93,392 D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Explanation of Responses:
1. The shares were sold pursuant to a Rule 10b-5 trading plan adopted by the Reporting Person on March 7, 2025.
2. Represents the weighted average price of shares sold at prices that ranged from $77.19 to $77.64. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares sold at each separate price.
By: Greg Kerber For: Cornelius Boone 06/18/2025
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

Source: View Original Filing on SEC EDGAR

FAQ

How many eBay (EBAY) shares did Cornelius Boone sell?

He sold 3,098 common shares on 17 June 2025.

At what price were the EBAY shares sold?

The weighted-average sale price was $77.36, with individual trades between $77.19 and $77.64.

Does Cornelius Boone still hold EBAY stock after the sale?

Yes. Following the sale he owns 93,392 shares directly.

Was the sale under a Rule 10b5-1 trading plan?

Yes, the filing states the shares were sold under a Rule 10b5-1 plan adopted on 7 March 2025.

Is this insider sale considered material to EBAY investors?

Given the small size relative to eBay’s total float and its pre-scheduled nature, the filing is generally viewed as not material.