e.l.f. Beauty director plans $96K stock sale

Rhea-AI Filing Summary

e.l.f. Beauty, Inc. (ELF) director Lauren Cooks Levitan filed a notice to sell company stock under Rule 144. The filing covers a proposed sale of 1,034 shares of common stock through Morgan Stanley Smith Barney LLC, with an indicated value of $96,321.03 as of August 18, 2026. Levitan previously sold 7,714 shares of e.l.f. Beauty common stock for $434,376.11 on May 28, 2026.

Key Figures

Shares proposed for sale: 1,034 shares Proposed sale value: $96,321.03 Shares sold in past 3 months: 7,714 shares +3 more

6 metrics

Shares proposed for sale 1,034 shares Common stock to be sold under Rule 144

Proposed sale value $96,321.03 Value associated with 1,034 shares as of August 18, 2026

Shares sold in past 3 months 7,714 shares Common stock sold on May 28, 2026

Value of past 3-month sales $434,376.11 Aggregate value of 7,714 shares sold on May 28, 2026

Acquisition date of restricted stock May 21, 2019 Date restricted stock was acquired from issuer

Planned sale date reference August 18, 2026 Date tied to proposed NYSE sale entry

Key Terms

Rule 144, Restricted Stock, Securities To Be Sold, Securities Sold During The Past 3 Months

4 terms

Rule 144 regulatory

"See the definition of "person" in paragraph (a) of Rule 144."

Rule 144 is a U.S. securities regulation that sets conditions under which restricted or insider-held shares can be legally resold to the public, such as required holding periods, availability of public information, limits on how much can be sold at once, and certain filing requirements. For investors it matters because it determines when previously locked-up shares can enter the market — like a release valve that can increase supply, affect share price, and signal insider intent.

Restricted Stock financial

"Common | 05/21/2019 | Restricted Stock | Issuer"

Shares granted to an individual that carry limits on transfer or sale until certain conditions are met, such as staying with the company for a set time or hitting performance targets. Think of them as a locked gift that gradually opens; for investors they matter because they affect how many shares may enter the market later, signal management incentives and potential dilution, and reveal confidence in future company performance.

Securities To Be Sold financial

"144: Securities To Be Sold"

Securities Sold During The Past 3 Months financial

"144: Securities Sold During The Past 3 Months"

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What did e.l.f. Beauty (ELF) director Lauren Cooks Levitan file in this Form 144?

Lauren Cooks Levitan filed a Rule 144 notice to sell e.l.f. Beauty common stock. The notice covers a proposed sale of 1,034 shares held for her account through Morgan Stanley Smith Barney LLC.

How many e.l.f. Beauty (ELF) shares are proposed to be sold under this Form 144?

The Form 144 covers a proposed sale of 1,034 shares of ELF common stock. These shares are to be sold through Morgan Stanley Smith Barney LLC on the NYSE, according to the notice.

What is the approximate value of the e.l.f. Beauty (ELF) shares covered by this Form 144?

The shares covered by the notice have an indicated value of $96,321.03. This value is tied to the 1,034 shares of e.l.f. Beauty common stock proposed for sale as of August 18, 2026.

What e.l.f. Beauty (ELF) stock sales has Lauren Cooks Levitan made in the past three months?

Over the past three months, Lauren Cooks Levitan sold 7,714 ELF common shares. Those sales, dated May 28, 2026, had an aggregate value of $434,376.11, as disclosed in the Form 144.

What type of e.l.f. Beauty (ELF) securities are involved in this Form 144 filing?

The filing involves common stock of e.l.f. Beauty, Inc. Some of the securities are identified as Restricted Stock acquired from the issuer on May 21, 2019, now proposed for sale under Rule 144.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Available on EDGAR 08/18/2026 - 05:45 PM Accepted by SEC EDGAR 08/18/2026 - 05:44 PM Learn about SEC filing dates

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK	0001683786
Filer CCC	XXXXXXXX
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer	E.L.F. BEAUTY, INC.
SEC File Number	001-37873
Address of Issuer	601 12th Street, 14th Floor Oakland CALIFORNIA 94607
Phone	510-778-7787
Name of Person for Whose Account the Securities are To Be Sold	LAUREN COOKS LEVITAN
See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.
Relationship to Issuer	Director

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Morgan Stanley Smith Barney LLC Executive Financial Services 1 New York Plaza 8th Floor New York NY 10004	1034	96321.03	59007996	08/18/2026	NYSE

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	05/21/2019	Restricted Stock	Issuer			1034	05/21/2019	Not Applicable

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
LAUREN COOKS LEVITAN 601 12th Street, 14th Floor Oakland CA 94607	Common	05/28/2026	7714	434376.11

144: Remarks and Signature

Remarks
Date of Notice	08/18/2026
ATTENTION:
The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.
Signature	/s/ Lauren Cooks Levitan
ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)