ELF Form 144: Proposed sale of 7,714 shares

ELF filed a Form 144 reporting proposed sales of Common Stock in connection with stock option exercises on 05/28/2026.

Rhea-AI Filing Summary

ELF filed a Form 144 reporting proposed sales of Common Stock in connection with stock option exercises on 05/28/2026. The filing lists 814 shares and 6,900 shares as securities to be sold and indicates Cash as the transaction method. The broker is listed as Morgan Stanley Smith Barney LLC.

Insights

Securities Compliance Analyst

Routine Form 144 notices stock sales after option exercises; no proceeds use disclosed.

The filing lists proposed sales tied to stock option exercises dated 05/28/2026, showing 814 shares and 6,900 shares. It names Morgan Stanley Smith Barney LLC as broker and indicates cash transactions.

Timing and proceeds allocation are not stated in the excerpt; subsequent transaction reports (Forms 4 or a trade execution notice) would confirm completion and actual proceeds.

Key Figures

Form type: Form 144 Shares listed (first): 814 shares Shares listed (second): 6,900 shares +2 more

5 metrics

Form type Form 144 Notice of proposed sale by an affiliate

Shares listed (first) 814 shares Securities to be sold, dated <date>05/28/2026</date>

Shares listed (second) 6,900 shares Securities to be sold, dated <date>05/28/2026</date>

Broker Morgan Stanley Smith Barney LLC Listed under filer/broker information

Transaction date 05/28/2026 Date shown for stock option exercise and securities to be sold

Key Terms

Form 144, Stock Option Exercise, Securities To Be Sold, Broker

4 terms

Form 144 regulatory

"144: Securities To Be Sold"

Form 144 is a document that investors must file with the government when they plan to sell a large number of shares of a company's stock. It helps ensure transparency so everyone knows how many shares are being sold and when, which can impact the stock's price.

Stock Option Exercise financial

"Stock Option Exercise | Issuer"

A stock option exercise is the act of using a previously granted right to buy shares of a company's stock at a specific, predetermined price by paying that price and receiving the shares. It matters to investors because exercising changes who owns the shares (which can dilute existing ownership), can trigger taxable events and shift potential gains or losses, and affects voting power and the company’s outstanding share count—like turning a voucher into an actual product that becomes part of circulating supply.

Securities To Be Sold regulatory

"144: Securities To Be Sold"

Broker market

"Morgan Stanley Smith Barney LLC"

A broker is a licensed professional or firm that helps investors buy and sell financial assets by executing trades on their behalf, acting like a marketplace agent or matchmaker between buyers and sellers. Brokers matter to investors because they provide access to markets, handle order execution and paperwork, and can offer research or advice—services that affect trade speed, costs, and the quality of investment decisions.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What does ELF's Form 144 filed on 05/28/2026 report?

It reports proposed sales of Common Stock tied to stock option exercises on 05/28/2026, listing 814 shares and 6,900 shares to be sold through a broker.

Who is the broker handling the proposed sales for ELF?

The filing names Morgan Stanley Smith Barney LLC as the broker for the transactions, with an address at 1 New York Plaza, 8th Floor, New York, NY.

Are the Form 144 transactions for ELF completed or only proposed?

The Form 144 lists proposed sales related to stock option exercises on 05/28/2026; it does not confirm whether the sales have been executed or report proceeds.

What transaction method is indicated on ELF's Form 144?

The filing indicates Cash as the method for the stock option exercise and related securities to be sold on 05/28/2026.

Does the Form 144 disclose the dollar proceeds for the ELF sales?

The provided excerpt does not display an explicit aggregate dollar proceeds figure; the filing shows share counts (814 and 6,900) and a numeric entry but no labeled total proceeds in the excerpt.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Accepted by SEC EDGAR 05/28/2026 - 04:05 PM EDT Learn about SEC filing dates

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK	0001683786
Filer CCC	XXXXXXXX
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer	E.L.F. BEAUTY, INC.
SEC File Number	001-37873
Address of Issuer	601 12th Street, 14th Floor Oakland CALIFORNIA 94607
Phone	510-778-7787
Name of Person for Whose Account the Securities are To Be Sold	LAUREN COOKS LEVITAN
See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.
Relationship to Issuer	Director

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Morgan Stanley Smith Barney LLC Executive Financial Services 1 New York Plaza 8th Floor New York NY 10004	7714	434376.11	59440526	05/28/2026	NYSE

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	05/28/2026	Stock Option Exercise	Issuer			814	05/28/2026	Cash
Common	05/28/2026	Stock Option Exercise	Issuer			6900	05/28/2026	Cash

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Nothing to Report

144: Remarks and Signature

Remarks
Date of Notice	05/28/2026
ATTENTION:
The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.
Signature	/s/ Lauren Cooks Levitan
ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)