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  4. [144] e.l.f. Beauty, Inc. SEC Filing

e.l.f. Beauty (NYSE: ELF) officer lines up 5,718-share sale

Filing Impact
(Neutral)
Filing Sentiment
(Neutral)
Form Type
144

Rhea-AI Filing Summary

e.l.f. Beauty, Inc. (ELF) has a notice of proposed insider sales under Rule 144 filed for officer Joshua Franks. The filing covers a potential sale of 5,718 common shares of ELF through Morgan Stanley Smith Barney LLC. It also reports that Franks sold 3,505 shares and 6,854 shares of common stock in June 2026.

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Shares proposed for sale 5,718 shares Common stock covered by current Rule 144 notice for Joshua Franks
Aggregate market value of proposed sale 528,972.18 Aggregate market value for 5,718 common shares covered by the notice
Shares sold June 9, 2026 3,505 shares Common stock sold by Joshua Franks during the past three months
Value of shares sold June 9, 2026 180,612.65 Aggregate sale value for 3,505 common shares
Shares sold June 4, 2026 6,854 shares Common stock sold by Joshua Franks during the past three months
Value of shares sold June 4, 2026 355,996.76 Aggregate sale value for 6,854 common shares
Rule 144 regulatory
"See the definition of "person" in paragraph (a) of Rule 144."
Rule 144 is a U.S. securities regulation that sets conditions under which restricted or insider-held shares can be legally resold to the public, such as required holding periods, availability of public information, limits on how much can be sold at once, and certain filing requirements. For investors it matters because it determines when previously locked-up shares can enter the market — like a release valve that can increase supply, affect share price, and signal insider intent.
Restricted Stock Units financial
"Common | 06/01/2026 | Restricted Stock Units | Issuer |"
Restricted stock units are a type of company reward where employees are promised shares of stock, but they only fully own these shares after meeting certain conditions, like staying with the company for a set time. They matter because they can become valuable assets and are often used to motivate employees to help the company succeed.
aggregate market value financial
"Common ... 5718 | 528972.18 | 59007996 | 08/19/2026"
Aggregate market value is the combined price you would pay to buy all outstanding shares of a company or all companies in a group at current market prices — essentially the sum of each stock’s market capitalization. It matters to investors because it shows the overall size and weight of an investment or sector (like the total cost to buy every piece of a puzzle), helps compare scale across companies or markets, and influences index composition and risk exposure.

FAQ

What does the Form 144 filing disclose for e.l.f. Beauty, Inc. (ELF)?
The Form 144 reports officer Joshua Franks intends to sell up to 5,718 common shares of e.l.f. Beauty, Inc. under Rule 144. It is a notice of proposed sales, not a confirmation that all shares have been or will be sold.

How many ELF shares does Joshua Franks plan to sell under this Form 144?
The filing covers a proposed sale of 5,718 ELF common shares through Morgan Stanley Smith Barney LLC. This represents the maximum amount covered by this specific notice and may or may not all be sold.

What is the aggregate market value of ELF shares covered by Joshua Franks’ planned sale?
The Form 144 lists an aggregate market value of 528,972.18 for the 5,718 ELF common shares covered. This figure reflects the value at the time of the notice and does not guarantee actual sale proceeds.

What ELF stock sales has Joshua Franks made in the past three months?
The notice states that Joshua Franks sold 3,505 ELF common shares for 180,612.65 on June 9, 2026 and 6,854 shares for 355,996.76 on June 4, 2026. These transactions occurred before the current proposed sale.

What type of securities are being reported for potential sale for ELF?
The Form 144 relates to common stock of e.l.f. Beauty, Inc., associated with Restricted Stock Units that became eligible for sale. The shares are to be sold on the NYSE through Morgan Stanley Smith Barney LLC.

Does the Form 144 filing mean Joshua Franks has already sold the 5,718 ELF shares?
No. A Form 144 is a notice of proposed sale under Rule 144, not a confirmation of completed trades. It indicates an intention and maximum amount that may be sold, subject to market conditions and other factors.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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144: Filer Information

144: Issuer Information

144: Securities Information



Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold


* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.



Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

144: Remarks and Signature

Source: View Original Filing on SEC EDGAR