e.l.f. Beauty officer plans sale of 5,718 shares

Rhea-AI Filing Summary

e.l.f. Beauty, Inc. (ELF) has a notice of proposed insider sales under Rule 144 filed for officer Joshua Franks. The filing covers a potential sale of 5,718 common shares of ELF through Morgan Stanley Smith Barney LLC. It also reports that Franks sold 3,505 shares and 6,854 shares of common stock in June 2026.

Key Figures

Shares proposed for sale: 5,718 shares Aggregate market value of proposed sale: 528,972.18 Shares sold June 9, 2026: 3,505 shares +3 more

6 metrics

Shares proposed for sale 5,718 shares Common stock covered by current Rule 144 notice for Joshua Franks

Aggregate market value of proposed sale 528,972.18 Aggregate market value for 5,718 common shares covered by the notice

Shares sold June 9, 2026 3,505 shares Common stock sold by Joshua Franks during the past three months

Value of shares sold June 9, 2026 180,612.65 Aggregate sale value for 3,505 common shares

Shares sold June 4, 2026 6,854 shares Common stock sold by Joshua Franks during the past three months

Value of shares sold June 4, 2026 355,996.76 Aggregate sale value for 6,854 common shares

Key Terms

Rule 144, Restricted Stock Units, aggregate market value

3 terms

Rule 144 regulatory

"See the definition of "person" in paragraph (a) of Rule 144."

Rule 144 is a U.S. securities regulation that sets conditions under which restricted or insider-held shares can be legally resold to the public, such as required holding periods, availability of public information, limits on how much can be sold at once, and certain filing requirements. For investors it matters because it determines when previously locked-up shares can enter the market — like a release valve that can increase supply, affect share price, and signal insider intent.

Restricted Stock Units financial

"Common | 06/01/2026 | Restricted Stock Units | Issuer |"

Restricted stock units are a type of company reward where employees are promised shares of stock, but they only fully own these shares after meeting certain conditions, like staying with the company for a set time. They matter because they can become valuable assets and are often used to motivate employees to help the company succeed.

aggregate market value financial

"Common ... 5718 | 528972.18 | 59007996 | 08/19/2026"

Aggregate market value is the combined price you would pay to buy all outstanding shares of a company or all companies in a group at current market prices — essentially the sum of each stock’s market capitalization. It matters to investors because it shows the overall size and weight of an investment or sector (like the total cost to buy every piece of a puzzle), helps compare scale across companies or markets, and influences index composition and risk exposure.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What does the Form 144 filing disclose for e.l.f. Beauty, Inc. (ELF)?

The Form 144 reports officer Joshua Franks intends to sell up to 5,718 common shares of e.l.f. Beauty, Inc. under Rule 144. It is a notice of proposed sales, not a confirmation that all shares have been or will be sold.

How many ELF shares does Joshua Franks plan to sell under this Form 144?

The filing covers a proposed sale of 5,718 ELF common shares through Morgan Stanley Smith Barney LLC. This represents the maximum amount covered by this specific notice and may or may not all be sold.

What is the aggregate market value of ELF shares covered by Joshua Franks’ planned sale?

The Form 144 lists an aggregate market value of 528,972.18 for the 5,718 ELF common shares covered. This figure reflects the value at the time of the notice and does not guarantee actual sale proceeds.

What ELF stock sales has Joshua Franks made in the past three months?

The notice states that Joshua Franks sold 3,505 ELF common shares for 180,612.65 on June 9, 2026 and 6,854 shares for 355,996.76 on June 4, 2026. These transactions occurred before the current proposed sale.

What type of securities are being reported for potential sale for ELF?

The Form 144 relates to common stock of e.l.f. Beauty, Inc., associated with Restricted Stock Units that became eligible for sale. The shares are to be sold on the NYSE through Morgan Stanley Smith Barney LLC.

Does the Form 144 filing mean Joshua Franks has already sold the 5,718 ELF shares?

No. A Form 144 is a notice of proposed sale under Rule 144, not a confirmation of completed trades. It indicates an intention and maximum amount that may be sold, subject to market conditions and other factors.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Available on EDGAR 08/19/2026 - 04:33 PM Accepted by SEC EDGAR 08/19/2026 - 04:32 PM Learn about SEC filing dates

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK	0001797370
Filer CCC	XXXXXXXX
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer	E.L.F BEAUTY INC
SEC File Number	001-37873
Address of Issuer	601 12th Street, 14th Floor Oakland CALIFORNIA 94607
Phone	5107787787
Name of Person for Whose Account the Securities are To Be Sold	JOSHUA FRANKS
See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.
Relationship to Issuer	Officer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Morgan Stanley Smith Barney LLC Executive Financial Services 1 New York Plaza 8th Floor New York NY 10004	5718	528972.18	59007996	08/19/2026	NYSE

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	06/01/2026	Restricted Stock Units	Issuer			5718	06/01/2026	N/A

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
JOSHUA FRANKS 601 12th Street, 14th Floor Oakland CA 94607	Common	06/09/2026	3505	180612.65
JOSHUA FRANKS 601 12th Street, 14th Floor Oakland CA 94607	Common	06/04/2026	6854	355996.76

144: Remarks and Signature

Remarks
Date of Notice	08/19/2026
Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1	03/03/2026
ATTENTION:
The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.
Signature	/s/ Joshua Franks
ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)