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  4. [Form 4] Equitable Holdings, Inc. Insider Trading Activity

Equitable Holdings (NYSE: EQH) CEO exercises options and sells 38,313 shares

Filing Impact
(Very High)
Filing Sentiment
(Negative)
Form Type
4

Rhea-AI Filing Summary

Equitable Holdings, Inc. President and CEO Mark Pearson reported an exercise-and-sell transaction in company stock. He exercised employee stock options to acquire 25,813 shares of Common Stock at an exercise price of $23.18 per share, then sold 38,313 shares of Common Stock at a weighted average price of $40.0479 per share.

The filing notes these option exercises and sales were carried out under a pre-arranged Rule 10b5-1 trading plan adopted by Pearson on May 16, 2025, indicating they were scheduled in advance. Following these transactions, Pearson directly holds 801,683.2978 shares of Equitable Holdings Common Stock, reflecting a continued sizable ownership stake.

Positive

  • None.

Negative

  • None.
Insider Pearson Mark
Role President and CEO
Sold 38,313 shs ($1.53M)
Type Security Shares Price Value
Exercise Employee Stock Option (right to buy) 25,813 $0.00 --
Exercise Common Stock 25,813 $23.18 $598K
Sale Common Stock 38,313 $40.0479 $1.53M
Holdings After Transaction: Employee Stock Option (right to buy) — 110,187 shares (Direct); Common Stock — 839,996.298 shares (Direct)
Footnotes (1)
  1. The sales reported and options exercised on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 16, 2025. Includes Restricted Stock Units and 11,011 shares acquired under the Employee Stock Purchase Plan This transaction was executed in multiple trades at prices ranging from $40.0000 to $40.1800. The price reported above reflects the weighted average sales price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was affected. Grant of employee stock option under the Issuer's 2019 Omnibus Incentive Plan exempt under Rule 16b-3. The options vested in three installments beginning on February 26, 2021.
Options exercised 25,813 shares Employee Stock Options exercised on 2026-04-08
Option exercise price $23.18 per share Exercise price for employee stock options
Shares sold 38,313 shares Common Stock sold on 2026-04-08
Weighted average sale price $40.0479 per share Weighted average price across multiple trades
Shares held after sale 801,683.2978 shares Direct Common Stock ownership following transactions
Derivative exercises 1 transaction, 25,813 shares Exercise of derivative security (stock options)
Net share change from trades -38,313 shares Net buy/sell shares as summarized in filing
Rule 10b5-1 trading plan regulatory
"The sales reported and options exercised ... were effected pursuant to a Rule 10b5-1 trading plan"
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
Restricted Stock Units financial
"Includes Restricted Stock Units and 11,011 shares acquired under the Employee Stock Purchase Plan"
Restricted stock units are a type of company reward where employees are promised shares of stock, but they only fully own these shares after meeting certain conditions, like staying with the company for a set time. They matter because they can become valuable assets and are often used to motivate employees to help the company succeed.
Employee Stock Purchase Plan financial
"Includes Restricted Stock Units and 11,011 shares acquired under the Employee Stock Purchase Plan"
An employee stock purchase plan is a company program that lets workers buy shares through small payroll deductions, often at a discount to the market price and after a set offering period. Think of it like a workplace savings plan that turns into ownership: it encourages employees to share in the company’s success and can create predictable buying or selling of stock that investors watch because it affects supply, demand and employee incentives.
2019 Omnibus Incentive Plan financial
"Grant of employee stock option under the Issuer's 2019 Omnibus Incentive Plan exempt under Rule 16b-3."
weighted average sales price financial
"The price reported above reflects the weighted average sales price."
Form 4 Insider Transactions: What Each Field Means →
SEC Form 4
FORM 4UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number:3235-0287
Estimated average burden
hours per response:0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Pearson Mark
(Last)(First)(Middle)
C/O EQUITABLE HOLDINGS, INC.
1345 AVENUE OF THE AMERICAS
(Street)
NEW YORK NEW YORK 10105
(City)(State)(Zip)
UNITED STATES
(Country)		2. Issuer Name and Ticker or Trading Symbol
Equitable Holdings, Inc. [ EQH ] 		5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
XDirector10% Owner
XOfficer (give title below)Other (specify below)
President and CEO
2a. Foreign Trading Symbol
3. Date of Earliest Transaction (Month/Day/Year)
04/08/2026		6. Individual or Joint/Group Filing (Check Applicable Line)
XForm filed by One Reporting Person
Form filed by More than One Reporting Person
4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year)2A. Deemed Execution Date, if any (Month/Day/Year)3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeVAmount(A) or (D)Price
Common Stock04/08/2026M25,813(1)A$23.18839,996.2978(2)D
Common Stock04/08/2026S38,313(1)D$40.0479(3)801,683.2978(2)D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year)3A. Deemed Execution Date, if any (Month/Day/Year)4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year)7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeV(A)(D)Date ExercisableExpiration DateTitleAmount or Number of Shares
Employee Stock Option (right to buy)$23.1804/08/2026M25,813(1) (4)02/26/2030Common Stock25,813$0110,187D
Explanation of Responses:
1. The sales reported and options exercised on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 16, 2025.
2. Includes Restricted Stock Units and 11,011 shares acquired under the Employee Stock Purchase Plan
3. This transaction was executed in multiple trades at prices ranging from $40.0000 to $40.1800. The price reported above reflects the weighted average sales price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was affected.
4. Grant of employee stock option under the Issuer's 2019 Omnibus Incentive Plan exempt under Rule 16b-3. The options vested in three installments beginning on February 26, 2021.
Remarks:
/s/ Stella Lee as attorney-in-fact for Mark Pearson04/09/2026
** Signature of Reporting PersonDate
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

Source: View Original Filing on SEC EDGAR

FAQ

What insider transactions did EQH CEO Mark Pearson report on this Form 4?

Mark Pearson exercised stock options and sold shares. He acquired 25,813 shares by exercising employee stock options at $23.18, then sold 38,313 Common Stock shares at a weighted average price of $40.0479, all reported as direct holdings in Equitable Holdings (EQH).

How many Equitable Holdings (EQH) shares does Mark Pearson hold after these transactions?

Pearson holds 801,683.2978 EQH shares after the trades. This reflects his remaining direct Common Stock position following the option exercise and sale reported in the Form 4, showing he continues to maintain a substantial equity stake in Equitable Holdings.

Were Mark Pearson’s EQH stock transactions made under a Rule 10b5-1 plan?

Yes. The Form 4 cites a Rule 10b5-1 trading plan. The sales and option exercises were effected pursuant to a pre-arranged 10b5-1 plan that Pearson adopted on May 16, 2025, indicating the trades were scheduled in advance rather than timed discretionarily.

What prices were involved in Mark Pearson’s Equitable Holdings (EQH) Form 4 transactions?

Two key prices are reported. The employee stock options were exercised at an exercise price of $23.18 per share, and the 38,313 Common Stock shares were sold at a weighted average sales price of $40.0479 per share, based on multiple trades within that range.

What type of equity awards are mentioned in Mark Pearson’s EQH holdings footnotes?

The filing notes Restricted Stock Units and ESPP shares. A footnote states that Pearson’s reported holdings include Restricted Stock Units and 11,011 shares acquired under the Employee Stock Purchase Plan, in addition to his other directly held Common Stock shares.

From which plan were the exercised EQH stock options originally granted to Mark Pearson?

The options came from the 2019 Omnibus Incentive Plan. A footnote explains the grant was an employee stock option issued under Equitable Holdings’ 2019 Omnibus Incentive Plan, with vesting in three installments beginning on February 26, 2021.