Equitable (NYSE: EQH) COO sells shares, exercises options under 10b5-1 plan

Filing Impact

(Very High)

Filing Sentiment

(Negative)

Form Type

Rhea-AI Filing Summary

Equitable Holdings, Inc. Chief Operating Officer Jeffrey J. Hurd reported an exercise-and-sell transaction in company stock. On May 15, 2026, he sold a total of 14,358 shares of common stock in open-market transactions at weighted average prices around $42.44 per share, executed under a pre-arranged Rule 10b5-1 trading plan adopted on May 1, 2025. The same day, he exercised employee stock options covering 9,358 shares of common stock at an exercise price of $21.34 per share under the issuer's 2018 Omnibus Incentive Plan. Following these transactions, Hurd directly owned 79,403.4032 shares of common stock, which the disclosure notes includes RSUs, and held 28,075 employee stock options with an exercise price of $21.34 per share expiring on March 1, 2028.

Insider Trade Summary 10b5-1

Net Seller: 14,358 shares ($609,419)

Net Sell 4 txns

Insider HURD JEFFREY J

Role Chief Operating Officer

Sold 14,358 shs ($609K)

Type	Security	Shares	Price	Value
Exercise	Employee Stock Options (right to buy)	9,358	$0.00	--
Exercise	Common Stock	9,358	$21.34	$200K
Sale	Common Stock	9,358	$42.4428	$397K
Sale	Common Stock	5,000	$42.4478	$212K

Holdings After Transaction: Employee Stock Options (right to buy) — 28,075 shares (Direct, null); Common Stock — 93,761.403 shares (Direct, null)

Footnotes (1)

The sale reported and options exercised on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 1, 2025. Total includes RSUs. This transaction was executed in multiple trades at prices ranging from $42.0400 to $42.8400. The price reported above reflects the weighted average purchase price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was effected. This transaction was executed in multiple trades at prices ranging from $42.0600 to $42.8300. The price reported above reflects the weighted average purchase price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was effected. Grant of employee stock option under the Issuer's 2018 Omnibus Incentive Plan exempt under Rule 16b-3. The options vested in three installments beginning on March 1, 2019

Key Figures

First sale: 5,000 shares at $42.4478 Second sale: 9,358 shares at $42.4428 Options exercised: 9,358 shares at $21.34 +2 more

5 metrics

First sale 5,000 shares at $42.4478 Open-market sale of common stock on May 15, 2026

Second sale 9,358 shares at $42.4428 Open-market sale of common stock on May 15, 2026

Options exercised 9,358 shares at $21.34 Employee stock option exercise into common stock

Common shares held 79,403.4032 shares Direct common stock ownership after transactions; total includes RSUs

Options remaining 28,075 options at $21.34 Employee stock options outstanding, expiring March 1, 2028

Key Terms

Rule 10b5-1 trading plan, Employee Stock Options (right to buy), RSUs, 2018 Omnibus Incentive Plan, +1 more

5 terms

Rule 10b5-1 trading plan regulatory

"The sale reported and options exercised ... were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person"

A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.

Employee Stock Options (right to buy) financial

"Employee Stock Options (right to buy) with underlying security title Common Stock"

RSUs financial

"Total includes RSUs."

RSUs, or restricted stock units, are a form of company shares given to employees as part of their compensation. They are typically awarded with certain restrictions, such as a waiting period before they can be fully owned or sold, similar to earning a gift that becomes fully yours over time. For investors, RSUs can impact a company's stock offerings and reflect how much the company relies on stock-based incentives to attract and retain talent.

2018 Omnibus Incentive Plan financial

"Grant of employee stock option under the Issuer's 2018 Omnibus Incentive Plan exempt under Rule 16b-3."

weighted average purchase price financial

"The price reported above reflects the weighted average purchase price."

The weighted average purchase price is the average cost per share you paid across multiple buys, calculated so larger purchases count more than smaller ones. Imagine buying apples at different prices: the overall price you effectively paid depends on how many apples you bought at each price. Investors use it to measure true cost basis, calculate gains or losses, decide when to sell, and manage taxes and portfolio performance.

Form 4 Insider Transactions: What Each Field Means →

05/18/2026 - 05:16 PM

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

HURD JEFFREY J

(Last)

(First)

(Middle)

C/O EQUITABLE HOLDINGS, INC.

1345 AVENUE OF THE AMERICAS

(Street)

NEW YORK

10105

(City)

(State)

(Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
Equitable Holdings, Inc. [ EQH ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director	10% Owner
X	Officer (give title below)	Other (specify below)
	Chief Operating Officer

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
05/15/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	Amount	(A) or (D)	Price		6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
Common Stock	05/15/2026		M		9,358	A⁽¹⁾	$21.34	93,761.4032⁽²⁾	D
Common Stock	05/15/2026		S		9,358	D⁽¹⁾	$42.4428⁽³⁾	84,403.4032⁽²⁾	D
Common Stock	05/15/2026		S		5,000	D⁽¹⁾	$42.4478⁽⁴⁾	79,403.4032⁽²⁾	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares	8. Price of Derivative Security (Instr. 5)		10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
Employee Stock Options (right to buy)	$21.34	05/15/2026		M			9,358⁽¹⁾	⁽⁵⁾	03/01/2028	Common Stock	9,358	$0	28,075	D

Explanation of Responses:

1. The sale reported and options exercised on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 1, 2025.

2. Total includes RSUs.

3. This transaction was executed in multiple trades at prices ranging from $42.0400 to $42.8400. The price reported above reflects the weighted average purchase price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was effected.

4. This transaction was executed in multiple trades at prices ranging from $42.0600 to $42.8300. The price reported above reflects the weighted average purchase price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was effected.

5. Grant of employee stock option under the Issuer's 2018 Omnibus Incentive Plan exempt under Rule 16b-3. The options vested in three installments beginning on March 1, 2019

Remarks:

	/s/ Stella Lee as attorney-in-fact for Jeffrey J. Hurd	05/18/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

Source: View Original Filing on SEC EDGAR

FAQ

What insider transaction did Equitable Holdings (EQH) report for its COO?

Equitable Holdings reported that COO Jeffrey J. Hurd sold 14,358 shares of common stock and exercised options for 9,358 shares on May 15, 2026. The sales were open-market transactions executed under a pre-arranged Rule 10b5-1 trading plan adopted in May 2025.

At what prices did the Equitable Holdings (EQH) COO sell his shares?

Jeffrey J. Hurd sold 5,000 shares at a weighted average price of $42.4478 and 9,358 shares at a weighted average price of $42.4428. Both transactions were executed in multiple trades within disclosed price ranges and reported as open-market sales.

What stock options did the Equitable Holdings (EQH) COO exercise?

On May 15, 2026, the COO exercised employee stock options for 9,358 shares of Equitable common stock at an exercise price of $21.34 per share. These options were granted under the company’s 2018 Omnibus Incentive Plan and had previously vested in installments.

How many Equitable Holdings (EQH) shares does the COO own after the Form 4 transactions?

After the reported transactions, Jeffrey J. Hurd directly owned 79,403.4032 shares of Equitable common stock. The disclosure notes this total includes RSUs, giving investors a consolidated view of his direct equity stake following the sales and option exercise.

Does the Equitable Holdings (EQH) Form 4 indicate a pre-planned trading arrangement?

Yes. The Form 4 footnotes state that the sale and option exercise were effected pursuant to a Rule 10b5-1 trading plan adopted by the COO on May 1, 2025. Such plans pre-schedule trades, reducing the significance of trade timing as an information signal.

What derivative holdings remain for the Equitable Holdings (EQH) COO after the transactions?

Following the May 15, 2026 option exercise, the COO held 28,075 employee stock options with an exercise price of $21.34 per share. These options relate to Equitable common stock and carry an expiration date of March 1, 2028, according to the reported data.