STOCK TITAN

Franklin Financial (FRAF) CFO adds shares via discounted Employee Stock Purchase Plan

Filing Impact
(Neutral)
Filing Sentiment
(Neutral)
Form Type
4

Rhea-AI Filing Summary

Franklin Financial Services Corp. SEVP/CFO Mark R. Hollar acquired 136 shares of common stock through the company’s 2025 Employee Stock Purchase Plan. The shares were purchased for $47.51 per share, equal to 90% of the closing price on December 1, 2025 under the ESPP terms.

After this transaction, Hollar directly holds 17,296 common shares, which the disclosure notes includes 88 shares from the 2010 Dividend Reinvestment and Stock Purchase Plan and previously reported unvested restricted stock units. This is a routine, compensation-related acquisition rather than an open-market trade.

Positive

  • None.

Negative

  • None.
Insider Hollar Mark R
Role SEVP/CFO
Type Security Shares Price Value
Grant/Award Common Stock 136 $47.51 $6K
Holdings After Transaction: Common Stock — 17,296 shares (Direct, null)
Footnotes (1)
  1. Shares purchased pursuant to the Franklin Financial Services Corporation 2025 Employee Stock Purchase Plan ("ESPP")for the ESPP purchase period of December 1, 2025 through May 31, 2026. In accordance with the ESPP, these shares were purchased at a price equal to 90% of the closing price of the issuer's common stock on December 1, 2025. Total shares includes 88 shares acquired pursuant to the issuer's 2010 Dividend Reinvestment and Stock Purchase Plan. Includes previously reported unvested restricted stock units.
Shares acquired 136 shares Common Stock acquired via 2025 ESPP purchase period
Purchase price $47.51 per share ESPP purchase price for common stock
ESPP discount 90% of closing price Price set at 90% of December 1, 2025 close
Total holdings after transaction 17,296 shares Direct common stock holdings following ESPP acquisition
Dividend plan shares included 88 shares From 2010 Dividend Reinvestment and Stock Purchase Plan
ESPP purchase period Dec 1, 2025 – May 31, 2026 Employee Stock Purchase Plan accumulation window
Employee Stock Purchase Plan financial
"Shares purchased pursuant to the Franklin Financial Services Corporation 2025 Employee Stock Purchase Plan ("ESPP")"
An employee stock purchase plan is a company program that lets workers buy shares through small payroll deductions, often at a discount to the market price and after a set offering period. Think of it like a workplace savings plan that turns into ownership: it encourages employees to share in the company’s success and can create predictable buying or selling of stock that investors watch because it affects supply, demand and employee incentives.
Dividend Reinvestment and Stock Purchase Plan financial
"Total shares includes 88 shares acquired pursuant to the issuer's 2010 Dividend Reinvestment and Stock Purchase Plan."
A dividend reinvestment and stock purchase plan lets investors automatically use cash dividends to buy additional shares and often make extra share purchases directly from the company, usually at low or no commission. Think of it as an automatic savings plan for stock: dividends and optional contributions are turned into more shares, helping ownership grow through compounding and making regular investing simple and low-cost—key for long-term investors.
restricted stock units financial
"Includes previously reported unvested restricted stock units."
Restricted stock units are a type of company reward where employees are promised shares of stock, but they only fully own these shares after meeting certain conditions, like staying with the company for a set time. They matter because they can become valuable assets and are often used to motivate employees to help the company succeed.
Form 4 regulatory
"INSIDER FILING DATA (Form 4):"
Form 4 is a official document that company insiders, such as executives or major shareholders, file with regulators whenever they buy or sell company shares. It provides transparency about how those with inside knowledge are trading, helping investors see if insiders are confident in the company's prospects or may be selling for personal reasons. This information can influence investor decisions by revealing insiders' perspectives on the company's value.
See more from StockTitan in Google Search and AI answers. Adds StockTitan as a preferred source · opens Google
Add on Google
SEC Form 4
FORM 4UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number:3235-0287
Estimated average burden
hours per response:0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Hollar Mark R

(Last)(First)(Middle)
1500 NITTERHOUSE DRIVE

(Street)
CHAMBERSBURG PENNSYLVANIA 17201

(City)(State)(Zip)

UNITED STATES

(Country)
2. Issuer Name and Ticker or Trading Symbol
FRANKLIN FINANCIAL SERVICES CORP /PA/ [ FRAF ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director10% Owner
XOfficer (give title below)Other (specify below)
SEVP/CFO
2a. Foreign Trading Symbol
3. Date of Earliest Transaction (Month/Day/Year)
06/01/2026
6. Individual or Joint/Group Filing (Check Applicable Line)
XForm filed by One Reporting Person
Form filed by More than One Reporting Person
4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year)2A. Deemed Execution Date, if any (Month/Day/Year)3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeVAmount(A) or (D)Price
Common Stock06/01/2026A(1)136A$47.51(2)17,296(3)(4)D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year)3A. Deemed Execution Date, if any (Month/Day/Year)4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year)7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeV(A)(D)Date ExercisableExpiration DateTitleAmount or Number of Shares
Explanation of Responses:
1. Shares purchased pursuant to the Franklin Financial Services Corporation 2025 Employee Stock Purchase Plan ("ESPP")for the ESPP purchase period of December 1, 2025 through May 31, 2026.
2. In accordance with the ESPP, these shares were purchased at a price equal to 90% of the closing price of the issuer's common stock on December 1, 2025.
3. Total shares includes 88 shares acquired pursuant to the issuer's 2010 Dividend Reinvestment and Stock Purchase Plan.
4. Includes previously reported unvested restricted stock units.
/s/Amanda M. Ducey by Power of Attorney for Mark R. Hollar06/02/2026
** Signature of Reporting PersonDate
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

FAQ

What did FRAF executive Mark R. Hollar do in this Form 4 filing?

Mark R. Hollar acquired 136 Franklin Financial Services common shares through the company’s 2025 Employee Stock Purchase Plan. This is a routine compensation-related transaction rather than an open-market trade, increasing his directly held position to 17,296 shares.

At what price were the FRAF shares acquired under the ESPP?

The 136 shares were acquired at $47.51 per share under the Employee Stock Purchase Plan. The plan set the purchase price at 90% of the closing price of Franklin Financial’s common stock on December 1, 2025, per the filing footnotes.

How many Franklin Financial (FRAF) shares does Mark R. Hollar hold after this transaction?

Following the ESPP purchase, Hollar directly holds 17,296 common shares of Franklin Financial. This total includes 88 shares from the 2010 Dividend Reinvestment and Stock Purchase Plan and previously reported unvested restricted stock units, according to the disclosure.

Is the FRAF Form 4 transaction an open-market insider buy or part of a plan?

The transaction is part of Franklin Financial’s 2025 Employee Stock Purchase Plan, not an open-market buy. Shares were bought for employees at a 10% discount to the December 1, 2025 closing price, reflecting a structured, plan-based acquisition.

What period did the FRAF Employee Stock Purchase Plan cover for this acquisition?

The shares were purchased for the ESPP period from December 1, 2025 through May 31, 2026. This defined window governs when eligible employees, including Hollar, could accumulate and acquire shares under the plan’s discounted pricing terms.