Franklin Financial (FRAF) CFO adds shares via discounted Employee Stock Purchase Plan
Filing Impact
Filing Sentiment
Form Type
4
Rhea-AI Filing Summary
Franklin Financial Services Corp. SEVP/CFO Mark R. Hollar acquired 136 shares of common stock through the company’s 2025 Employee Stock Purchase Plan. The shares were purchased for $47.51 per share, equal to 90% of the closing price on December 1, 2025 under the ESPP terms.
After this transaction, Hollar directly holds 17,296 common shares, which the disclosure notes includes 88 shares from the 2010 Dividend Reinvestment and Stock Purchase Plan and previously reported unvested restricted stock units. This is a routine, compensation-related acquisition rather than an open-market trade.
Positive
- None.
Negative
- None.
Insider Trade Summary
1 transaction reported
Mixed
1 txn
Insider
Hollar Mark R
Role
SEVP/CFO
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Grant/Award | Common Stock | 136 | $47.51 | $6K |
Holdings After Transaction:
Common Stock — 17,296 shares (Direct, null)
Footnotes (1)
- Shares purchased pursuant to the Franklin Financial Services Corporation 2025 Employee Stock Purchase Plan ("ESPP")for the ESPP purchase period of December 1, 2025 through May 31, 2026. In accordance with the ESPP, these shares were purchased at a price equal to 90% of the closing price of the issuer's common stock on December 1, 2025. Total shares includes 88 shares acquired pursuant to the issuer's 2010 Dividend Reinvestment and Stock Purchase Plan. Includes previously reported unvested restricted stock units.
Key Figures
Shares acquired: 136 shares
Purchase price: $47.51 per share
ESPP discount: 90% of closing price
+3 more
6 metrics
Shares acquired
136 shares
Common Stock acquired via 2025 ESPP purchase period
Purchase price
$47.51 per share
ESPP purchase price for common stock
ESPP discount
90% of closing price
Price set at 90% of December 1, 2025 close
Total holdings after transaction
17,296 shares
Direct common stock holdings following ESPP acquisition
Dividend plan shares included
88 shares
From 2010 Dividend Reinvestment and Stock Purchase Plan
ESPP purchase period
Dec 1, 2025 – May 31, 2026
Employee Stock Purchase Plan accumulation window
Key Terms
Employee Stock Purchase Plan, Dividend Reinvestment and Stock Purchase Plan, restricted stock units, Form 4
4 terms
Employee Stock Purchase Plan financial
"Shares purchased pursuant to the Franklin Financial Services Corporation 2025 Employee Stock Purchase Plan ("ESPP")"
An employee stock purchase plan is a company program that lets workers buy shares through small payroll deductions, often at a discount to the market price and after a set offering period. Think of it like a workplace savings plan that turns into ownership: it encourages employees to share in the company’s success and can create predictable buying or selling of stock that investors watch because it affects supply, demand and employee incentives.
Dividend Reinvestment and Stock Purchase Plan financial
"Total shares includes 88 shares acquired pursuant to the issuer's 2010 Dividend Reinvestment and Stock Purchase Plan."
A dividend reinvestment and stock purchase plan lets investors automatically use cash dividends to buy additional shares and often make extra share purchases directly from the company, usually at low or no commission. Think of it as an automatic savings plan for stock: dividends and optional contributions are turned into more shares, helping ownership grow through compounding and making regular investing simple and low-cost—key for long-term investors.
restricted stock units financial
"Includes previously reported unvested restricted stock units."
Restricted stock units are a type of company reward where employees are promised shares of stock, but they only fully own these shares after meeting certain conditions, like staying with the company for a set time. They matter because they can become valuable assets and are often used to motivate employees to help the company succeed.
Form 4 regulatory
"INSIDER FILING DATA (Form 4):"
Form 4 is a official document that company insiders, such as executives or major shareholders, file with regulators whenever they buy or sell company shares. It provides transparency about how those with inside knowledge are trading, helping investors see if insiders are confident in the company's prospects or may be selling for personal reasons. This information can influence investor decisions by revealing insiders' perspectives on the company's value.
FAQ
What did FRAF executive Mark R. Hollar do in this Form 4 filing?
Mark R. Hollar acquired 136 Franklin Financial Services common shares through the company’s 2025 Employee Stock Purchase Plan. This is a routine compensation-related transaction rather than an open-market trade, increasing his directly held position to 17,296 shares.
Is the FRAF Form 4 transaction an open-market insider buy or part of a plan?
The transaction is part of Franklin Financial’s 2025 Employee Stock Purchase Plan, not an open-market buy. Shares were bought for employees at a 10% discount to the December 1, 2025 closing price, reflecting a structured, plan-based acquisition.
What period did the FRAF Employee Stock Purchase Plan cover for this acquisition?
The shares were purchased for the ESPP period from December 1, 2025 through May 31, 2026. This defined window governs when eligible employees, including Hollar, could accumulate and acquire shares under the plan’s discounted pricing terms.