FROG insider notice: 37,580 shares planned sale; 200,000 shares sold recently

Rhea-AI Filing Summary

JFrog Ltd. filed a Form 144 notice reporting a proposed sale of 37,580 common shares through Merrill Lynch on NASDAQ with an aggregate market value of $1,840,301.81, against a total of 110,424,948 shares outstanding. The shares were originally acquired on 04/28/2008 as a stock bonus. The filing also discloses prior sales by JFROG LTD in the past three months totaling 200,000 shares for gross proceeds of $8,716,200.85. The filer represents they possess no undisclosed material adverse information and includes the standard certification language required under Rule 144.

Positive

• Compliance and transparency: The filing provides the required Rule 144 information including acquisition date, nature of acquisition, broker, and proposed sale details.
• Detailed recent-sale history: The filing lists specific past three-month sales totaling 200,000 shares and corresponding gross proceeds of $8,716,200.85, improving traceability of affiliate transactions.

Negative

• Significant affiliate selling: Recent dispositions total 200,000 shares for $8,716,200.85, which may be viewed negatively by some market participants.
• Planned additional sale: The proposed sale of 37,580 shares valued at $1,840,301.81 could add selling pressure near the reported sale date.

Insights

Securities Analyst

TL;DR: Routine insider liquidity filing showing planned sale of 37,580 shares and significant recent dispositions totaling 200,000 shares.

The Form 144 is a standard disclosure required for proposed sales by affiliates under Rule 144. It reports a scheduled sale of 37,580 common shares valued at $1.84 million and documents recent aggregated sales of 200,000 shares generating $8.72 million in gross proceeds. For investors, this is primarily a liquidity event by an affiliate rather than operational news; it does not by itself provide information about company performance or forecast changes in fundamentals.

Corporate Governance Expert

TL;DR: Disclosure appears complete for Rule 144 purposes; multiple recent sales indicate active insider/affiliate selling.

The filing includes acquisition details (stock bonus dated 04/28/2008) and broker identification (Merrill Lynch). It also contains the required representation that no material nonpublic information is known by the seller. From a governance perspective, recurring large sales by an affiliate merit monitoring for timing and pattern, but the filing itself follows disclosure requirements and contains no compliance exceptions.

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK
Filer CCC
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer

SEC File Number

Address of Issuer

Phone

Name of Person for Whose Account the Securities are To Be Sold

See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.

Relationship to Issuer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
COMMON	MERRILL LYNCH 75 ROCKEFELLER PLAZA NEW YORK NY 10019	37580	1840301.81	110424948	08/27/2025	NASDAQ

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
COMMON	04/28/2008	STOCK BONUS	JFROG LTD			1788689	04/28/2008	STOCK BONUS

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
JFROG LTD 270 E CARIBBEAN DRIVE SUNNYVALE CA 94089	FROG	06/05/2025	50000	2161020.19
JFROG LTD 270 E CARIBBEAN DRIVE SUNNYVALE CA 94089	FROG	07/07/2025	8734	369851.60
JFROG LTD 270 E CARIBBEAN DRIVE SUNNYVALE CA 94089	FROG	08/08/2025	30000	1307978.79
JFROG LITD 270 E CARIBBEAN DRIVE SUNNYVALE CA 94089	FROG	07/03/2025	41266	1739391.33
JFROG LTD 270 E CARIBBEAN DRIVE SUNNYVALE CA 94089	FROG	08/07/2025	20000	784450.04
JFROG LTD 270 E CARIBBEAN DRIVE SUNNYVALE CA 94089	FROG	08/22/2025	50000	2353508.90

144: Remarks and Signature

Remarks

Date of Notice

Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1

ATTENTION:

The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.

Signature

ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)

FAQ

What does the Form 144 filed by JFrog Ltd. (FROG) report?

The Form 144 reports a proposed sale of 37,580 common shares through Merrill Lynch on NASDAQ with an aggregate market value of $1,840,301.81.

How many shares did the filer sell in the past three months and for how much?

The filing shows past three-month sales totaling 200,000 shares for gross proceeds of $8,716,200.85.

When were the securities being sold originally acquired?

The securities were acquired on 04/28/2008 as a stock bonus.

Through which broker will the proposed sale be executed?

The proposed sale is to be executed through Merrill Lynch at 75 Rockefeller Plaza, New York, NY, and listed as to be sold on NASDAQ.

Does the filing state whether the seller has any undisclosed material information?

Yes. By signing the notice the seller represents they do not know any material adverse information about the issuer that has not been publicly disclosed.