JFrog (FROG) CEO Shlomi Ben Haim sells 25,000 shares in planned trade

Rhea-AI Filing Summary

JFrog Ltd's chief executive officer, Shlomi Ben Haim, reported an open-market sale of 25,000 Ordinary Shares of the company. The shares were sold at a weighted average price of $45.07 per share. Following this transaction, he directly holds 4,765,249 Ordinary Shares.

The sale was carried out under a pre-arranged Rule 10b5-1 trading plan adopted by the reporting person on March 3, 2025. The transaction was executed in multiple trades within a price range of $45.00 to $45.35, with the reported price reflecting the weighted average.

Insider Trade Summary 10b5-1

Net Seller: 25,000 shares ($1,126,750)

Net Sell 1 txn

Insider Shlomi Ben Haim

Role CHIEF EXECUTIVE OFFICER

Sold 25,000 shs ($1.13M)

Type	Security	Shares	Price	Value
Sale	Ordinary Shares	25,000	$45.07	$1.13M

Holdings After Transaction: Ordinary Shares — 4,765,249 shares (Direct)

Footnotes (1)

1. The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on March 3, 2025. This transaction was executed in multiple trades at prices ranging from $45.00 to $45.35. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.

Form 4 Insider Transactions: What Each Field Means →

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Shlomi Ben Haim

(Last) (First) (Middle)

C/O JFROG LTD.

270 E. CARIBBEAN DRIVE

(Street)

SUNNYVALE CALIFORNIA 94089

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
JFrog Ltd [ FROG ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	CHIEF EXECUTIVE OFFICER

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
03/25/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Ordinary Shares	03/25/2026		S(1)		25,000	D	$45.07(2)	4,765,249	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on March 3, 2025.

2. This transaction was executed in multiple trades at prices ranging from $45.00 to $45.35. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.

	/s/ Shanti Ariker pursuant to power of attorney	03/27/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

FAQ

What insider transaction did JFrog (FROG) report for Shlomi Ben Haim?

JFrog CEO Shlomi Ben Haim reported selling 25,000 Ordinary Shares in an open-market transaction at a weighted average price of $45.07 per share. After this sale, he directly holds 4,765,249 Ordinary Shares of JFrog Ltd.

Was the recent JFrog (FROG) CEO share sale pre-planned under a Rule 10b5-1 plan?

Yes. The reported sale of 25,000 JFrog Ordinary Shares by CEO Shlomi Ben Haim was executed under a Rule 10b5-1 trading plan adopted on March 3, 2025. Such plans pre-schedule trades, reducing the significance of short-term market timing.

At what prices did the JFrog (FROG) CEO sell his shares in the latest Form 4?

The CEO’s sale was executed in multiple trades at prices ranging from $45.00 to $45.35 per share. The Form 4 reports a weighted average sale price of $45.07 for the 25,000 Ordinary Shares sold in this transaction.

How many JFrog (FROG) shares does the CEO own after the reported sale?

Following the open-market sale of 25,000 Ordinary Shares, CEO Shlomi Ben Haim directly holds 4,765,249 Ordinary Shares of JFrog Ltd. This post-transaction holding shows he retains a substantial equity position in the company after the sale.

What type of transaction was disclosed in the latest JFrog (FROG) Form 4?

The filing discloses an open-market sale of JFrog Ordinary Shares by CEO Shlomi Ben Haim. The transaction is coded “S” for sale and involves 25,000 shares, executed pursuant to a pre-arranged Rule 10b5-1 trading plan adopted earlier.