JFrog CEO sells 25,363 shares in planned trade

JFrog Ltd reported that Chief Executive Officer Shlomi Ben Haim sold a total of 25,363 Ordinary Shares in two open-market transactions on March 6, 2026.

Rhea-AI Filing Summary

JFrog Ltd reported that Chief Executive Officer Shlomi Ben Haim sold a total of 25,363 Ordinary Shares in two open-market transactions on March 6, 2026. The first sale covered 10,794 shares at a weighted average price of $41.05, with individual trades ranging from $40.57 to $41.55.

The second sale covered 14,569 shares at a weighted average price of $41.84, with individual trades ranging from $41.59 to $42.37. These sales were executed under a pre-established Rule 10b5-1 trading plan adopted on March 3, 2025, and left Ben Haim with 4,790,249 Ordinary Shares held directly.

Insider Trade Summary

Net Seller: 25,363 shares

Net Sell 2 txns

Insider Shlomi Ben Haim

Role CHIEF EXECUTIVE OFFICER

Sold 25,363 shs ($1.05M)

Type	Security	Shares	Price	Value
Sale	Ordinary Shares	10,794	$41.05	$443K
Sale	Ordinary Shares	14,569	$41.84	$610K

Holdings After Transaction: Ordinary Shares — 4,790,249 shares (Direct)

Footnotes (3)

1. F1. The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on March 3, 2025.
2. F2. This transaction was executed in multiple trades at prices ranging from $40.57 to $41.55. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.
3. F3. This transaction was executed in multiple trades at prices ranging from $41.59 to $42.37. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What insider transaction did JFrog (FROG) disclose in this Form 4?

JFrog disclosed that CEO Shlomi Ben Haim sold 25,363 Ordinary Shares on March 6, 2026. The sales occurred in two open-market transactions at weighted average prices of $41.05 and $41.84, as detailed in the Form 4 filing’s transaction table and footnotes.

How many JFrog (FROG) shares did the CEO sell and at what prices?

The CEO sold 10,794 Ordinary Shares at a weighted average price of $41.05 and 14,569 Ordinary Shares at a weighted average price of $41.84. Footnotes explain these were composed of multiple trades within specified price ranges on March 6, 2026.

Were the JFrog (FROG) CEO’s share sales under a 10b5-1 trading plan?

Yes. A footnote states the reported sales were effected under a Rule 10b5-1 trading plan adopted by Shlomi Ben Haim on March 3, 2025. Such plans pre-schedule trades, providing structure for insider sales over time.

What price ranges did the JFrog (FROG) CEO’s trades occur within?

One transaction’s trades occurred between $40.57 and $41.55, producing a weighted average of $41.05. The other occurred between $41.59 and $42.37, producing a weighted average of $41.84. The CEO offers to provide detailed trade breakdowns upon request.

How many JFrog (FROG) shares does the CEO hold after these sales?

After the reported sales, Shlomi Ben Haim directly owned 4,790,249 Ordinary Shares. The Form 4 transaction table lists share balances following each sale, showing the updated direct ownership position after the March 6, 2026 open-market transactions.

What does "open-market sale" mean in the JFrog (FROG) Form 4?

An open-market sale indicates the CEO’s shares were sold through normal market trading rather than in a private negotiated deal. The Form 4 labels both transactions as open-market sales, executed at prevailing market prices within the stated price ranges.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Accepted by SEC EDGAR 03/09/2026 - 04:15 PM Learn about SEC filing dates

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Shlomi Ben Haim

(Last) (First) (Middle)

C/O JFROG LTD.

270 E. CARIBBEAN DRIVE

(Street)

SUNNYVALE CA 94089

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
JFrog Ltd [ FROG ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	CHIEF EXECUTIVE OFFICER

3. Date of Earliest Transaction (Month/Day/Year)
03/06/2026

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Ordinary Shares	03/06/2026		S(1)		10,794	D	$41.05(2)	4,804,818	D
Ordinary Shares	03/06/2026		S(1)		14,569	D	$41.84(3)	4,790,249	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on March 3, 2025.

2. This transaction was executed in multiple trades at prices ranging from $40.57 to $41.55. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.

3. This transaction was executed in multiple trades at prices ranging from $41.59 to $42.37. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.

	/s/ Shanti Ariker pursuant to power of attorney	03/09/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.