GoPro Form 4: CFO McGee Disposes of 150,043 Class A Shares Under 10b5-1 Plan

Rhea-AI Filing Summary

Brian McGee, who is listed as EVP, CFO and COO of GoPro, Inc. (GPRO), reported the sale of 150,043 shares of Class A common stock on 08/20/2025. The Form 4 indicates the sales were made pursuant to a Rule 10b5-1 trading plan adopted May 19, 2025.

The reported weighted-average price for the shares sold is $1.2434, with the sale prices ranging from $1.215 to $1.28. After the transactions, Mr. McGee is reported to beneficially own 779,974 shares directly and 276 shares indirectly through his spouse. The filing was signed by Tyler Gee as attorney-in-fact on 08/21/2025.

Positive

• Sales executed under a Rule 10b5-1 trading plan, indicating pre-established trading parameters.
• Filing discloses weighted-average price and exact price range ($1.215 to $1.28), improving transparency.
• Post-transaction beneficial ownership disclosed: 779,974 shares direct and 276 indirect, enabling clear position tracking.

Negative

• Disposition of 150,043 Class A shares reduces the reporting person's direct holding.
• No information on portion of total outstanding shares is provided here, so relative stake impact cannot be assessed from this filing alone.

Insights

Financial Analyst

TL;DR: Insider sold 150,043 GPRO shares under a pre-established 10b5-1 plan; modest remaining direct holdings reported.

The filing documents an executed sale of 150,043 Class A shares on 08/20/2025 under a Rule 10b5-1 plan established 05/19/2025. The weighted-average sale price is reported as $1.2434, with transaction prices between $1.215 and $1.28. Post-transaction direct beneficial ownership is 779,974 shares, with an additional 276 shares held indirectly by spouse. These are non-derivative disposals; no derivative activity is reported. For modeling or position monitoring, use the reported post-sale holdings as the current disclosed insider stake.

Corporate Governance Expert

TL;DR: Sales were executed under a documented 10b5-1 plan, and the Form 4 properly discloses price range and remaining ownership.

The disclosure shows the reporting person used a Rule 10b5-1 plan, which is explicitly noted on the form and in the explanatory footnote. The filer provides the weighted-average price and the range of execution prices, and the form is signed by an attorney-in-fact. No amendments, derivative transactions, or additional arrangements are indicated. The filing meets the descriptive requirements expected for Section 16 reporting.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

MCGEE BRIAN

(Last) (First) (Middle)

3025 CLEARVIEW WAY

(Street)

SAN MATEO CA 94402

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
GoPro, Inc. [ GPRO ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	EVP, CFO and COO

3. Date of Earliest Transaction (Month/Day/Year)
08/20/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Class A Common Stock	08/20/2025		S(1)		150,043	D	$1.2434(2)	779,974	D
Class A Common Stock								276	I	By Spouse

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. The sales reported on this line item were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person on May 19, 2025.

2. The reported price in Column 4 of Table I is a weighted average price. These shares were sold in multiple transactions at prices ranging from $1.215 to $1.28 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote on this Form 4.

Remarks:

	/s/ Tyler Gee, Attorney-in-Fact for Brian McGee	08/21/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What did Brian McGee (GPRO) report on Form 4?

The report shows sale of 150,043 Class A shares on 08/20/2025 executed under a Rule 10b5-1 plan; weighted-average price $1.2434.

Was the sale by Brian McGee part of a prearranged trading plan?

Yes. The Form 4 indicates the transactions were effected pursuant to a 10b5-1 trading plan adopted May 19, 2025.

How many GPRO shares does Brian McGee beneficially own after the sale?

After the reported transactions, Mr. McGee beneficially owns 779,974 shares directly and 276 shares indirectly through his spouse.

What prices were the sold shares executed at?

The filing reports a weighted-average price of $1.2434; individual sale prices ranged from $1.215 to $1.28.

Who signed the Form 4 for Brian McGee?

The Form 4 is signed by Tyler Gee, Attorney-in-Fact, dated 08/21/2025.