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GoPro (GPRO) Director Reports 12,000-Share Sale on Form 4

Filing Impact
(Low)
Filing Sentiment
(Negative)
Form Type
4

Rhea-AI Filing Summary

GoPro, Inc. (GPRO) director William George Brumder II reported a sale of Class A common stock on 09/19/2025. The Form 4 shows a disposition of 12,000 shares at a price of $2.49 per share. After the reported sale, the filing lists the reporting person as beneficially owning 10,838,000 shares and indicates he ceased to be a 10% beneficial owner and is no longer subject to Section 16 reporting obligations.

Positive

  • Transaction fully disclosed: The Form 4 includes date, share count, price, and signature, meeting regulatory disclosure requirements.
  • Reporting person updated Section 16 status: The filing explicitly states the individual ceased to be a 10% beneficial owner.

Negative

  • None.

Insights

TL;DR: Director sold 12,000 shares at $2.49; filing states he is no longer a 10% owner.

The transaction reported is a straightforward open-market disposition of 12,000 Class A shares at $2.49 on 09/19/2025. The Form 4 records a post-transaction beneficial ownership of 10,838,000 shares and an explicit remark that the reporting person ceased to be a 10% beneficial owner and is no longer subject to Section 16 obligations. From a reporting perspective, this is a routine insider sale disclosure required under Section 16. The filing provides the specific date, share count, and price, enabling exact calculation of proceeds from the sale based solely on the disclosed numbers.

TL;DR: Required Form 4 disclosure shows a small disclosed sale and a change in Section 16 status.

The Form 4 is properly signed and dated 09/26/2025 and includes the required details: reporting person name and address, relationship to issuer (Director), transaction date, transaction code (S for sale), number of shares sold (12,000), and price ($2.49). The filing also contains a clear statement that the reporting person ceased to be a 10% beneficial owner following the disposition. As presented, the document meets the regulatory disclosure elements for changes in beneficial ownership.

SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
X
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
1. Name and Address of Reporting Person*
Brumder William George

(Last) (First) (Middle)
55 E. 52ND STREET, 28TH FLOOR

(Street)
NEW YORK NY 10055

(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
GoPro, Inc. [ GPRO ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director X 10% Owner
Officer (give title below) Other (specify below)
3. Date of Earliest Transaction (Month/Day/Year)
09/19/2025
4. If Amendment, Date of Original Filed (Month/Day/Year)
6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Class A common stock 09/19/2025 S 12,000 D $2.49 10,838,000 D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Explanation of Responses:
Remarks:
Following the disposition reported herein, the Reporting Person ceased to be a 10% beneficial owner and is no longer subject to Section 16 reporting obligations.
/s/ William George Brumder II 09/26/2025
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What transaction did William George Brumder II report on Form 4 for GPRO?

The Form 4 reports a sale of 12,000 shares of Class A common stock on 09/19/2025 at a price of $2.49 per share.

How many GPRO shares does the reporting person beneficially own after the sale?

The filing shows beneficial ownership of 10,838,000 shares following the reported transaction.

Did the reporting person remain a 10% owner after the transaction?

No. The Form 4 states the reporting person ceased to be a 10% beneficial owner and is no longer subject to Section 16 reporting obligations.

When was the Form 4 signed and filed?

The signature block is dated 09/26/2025 and is signed by William George Brumder II.

What reporting relationship to GoPro does the filer have?

The filer is identified as a Director of GoPro, Inc.
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