STOCK TITAN

Goosehead Insurance (GSHD) chair reports 8,511,535 convertible units

(Neutral)
(Neutral)
Form Type
4

Rhea-AI Filing Summary

Goosehead Insurance, Inc. (GSHD) reported that Executive Chairman and 10% owner Mark Evan Jones made a bona fide gift of 100 shares of Class A Common Stock on 2026-08-17, leaving him with 38,751 Class A shares held directly. He also reports holdings of LLC Units in Goosehead Financial, LLC convertible into Class A Common Stock, including 182,349 LLC Units held directly and 8,511,535 LLC Units held indirectly through a trust for family members, together with corresponding Class B Common Stock positions. The LLC Units, together with a share of Class B Common Stock, may be converted into Class A Common Stock at any time and do not expire.

Positive

  • None.

Negative

  • None.
Insider Jones Mark Evan
Role Executive Chairman
Type Security Shares Price Value
Gift Class A Common Stock F1 100 $0.00 $0.00
holding LLC Units in Goosehead Financial, LLC F3, F1 -- -- --
holding LLC Units in Goosehead Financial, LLC F3, F2 -- -- --
holding Class B Common Stock F1 -- -- --
holding Class B Common Stock F2 -- -- --
Holdings After Transaction: Class A Common Stock — 38,751 shares (Direct); LLC Units in Goosehead Financial, LLC — 182,349 shares (Direct); LLC Units in Goosehead Financial, LLC — 8,511,535 shares (Indirect, By Trust); Class B Common Stock — 182,349 shares (Direct); Class B Common Stock — 8,511,535 shares (Indirect, By Trust)
Footnotes (3)
  1. F1. Does not reflect shares of Class A Common Stock, shares of Class B Common Stock, or LLC Units, as applicable, directly held by the reporting person's spouse, who is independently a reporting person of the Issuer.
  2. F2. Reflects shares of Class A Common Stock, shares of Class B Common Stock, or LLC Units, as applicable, held in trust for which the reporting person serves as a trustee and of which the reporting person's immediate family members are beneficiaries.
  3. F3. Each LLC Unit, together with a share of Class B Common Stock, may be converted by the holder into one share of Class A Common Stock at any time. The LLC Units do not expire.
Class A shares gifted 100 shares Bona fide gift of Class A Common Stock on 2026-08-17
Direct Class A holdings after transaction 38,751 shares Class A Common Stock directly held by Mark Evan Jones following the gift
Direct LLC Units 182,349 units LLC Units in Goosehead Financial, LLC held directly; each with a paired Class B share convertible into Class A
Indirect LLC Units via trust 8,511,535 units LLC Units held indirectly in trust for family members; Jones serves as trustee
Direct Class B holdings 182,349 shares Class B Common Stock directly held, corresponding to direct LLC Units
Indirect Class B holdings via trust 8,511,535 shares Class B Common Stock held indirectly through a trust, corresponding to indirect LLC Units
LLC Unit conversion price 0.0000 Each LLC Unit, with a Class B share, may be converted into one Class A share at this exercise price
bona fide gift financial
"Transaction code G is described as a bona fide gift of Class A shares"
A bona fide gift is a genuine, voluntary transfer of money, property, or benefits from one party to another made without expectation of repayment, services, or hidden conditions. Investors care because such gifts can affect company disclosures, related‑party transaction rules, tax treatment, and perceived conflicts of interest; think of it like someone giving you a present with no strings attached — but on a corporate scale, auditors and regulators need to verify it really is unconditional.
LLC Units in Goosehead Financial, LLC financial
"Reports LLC Units in Goosehead Financial, LLC with underlying Class A Common Stock"
indirect ownership financial
"Certain LLC Units and Class B shares are reported as indirect ownership via a trust"
Class B Common Stock financial
"Each LLC Unit, together with a share of Class B Common Stock, may be converted"
A class B common stock is one of multiple types of a company’s ordinary shares that carries specific rights—often different voting power or dividend priority—compared with other classes. For investors it matters because those differences affect how much influence you have over company decisions, the income you might receive, and how freely the shares trade; think of it like owning a car with different keys: some keys let you start the engine and open the trunk, others only unlock the door.
exercise price financial
"LLC Units show an exercise price of 0.0000 for conversion into Class A"
The exercise price is the fixed amount at which you can buy or sell an asset, like a stock, when using an options contract. It matters because it helps determine whether exercising the option will be profitable or not, depending on the current market price. Think of it as the set price you agree on today to buy or sell later.

FAQ

What insider transaction did GSHD report for Mark Evan Jones on August 17, 2026?

Goosehead Insurance, Inc. reported that Mark Evan Jones made a bona fide gift of 100 shares of Class A Common Stock on 2026-08-17. This was reported as a disposition coded as a gift, with no sale proceeds indicated.

How many GSHD Class A shares does Mark Evan Jones hold directly after this Form 4?

After the reported gift, Mark Evan Jones directly holds 38,751 shares of Class A Common Stock of Goosehead Insurance, Inc. The filing notes that this figure does not include securities directly held by his spouse, who is independently a reporting person.

What Class B Common Stock positions linked to GSHD does Mark Evan Jones have?

He reports 182,349 shares of Class B Common Stock held directly and 8,511,535 shares of Class B Common Stock held indirectly via a trust. These Class B shares are paired with LLC Units that are convertible into Class A Common Stock on a one-for-one basis.

Was the reported GSHD insider gift made under a Rule 10b5-1 trading plan?

No. The filing’s Rule 10b5-1 checkbox is not marked as affirming use of a trading plan. The gift of 100 Class A shares is reported as a bona fide gift without reference to a Rule 10b5-1 or similar pre-arranged trading plan.

Do the reported GSHD holdings include shares owned directly by Mark Evan Jones’s spouse?

No. A footnote states that the reported figures do not reflect Class A or Class B shares, or LLC Units, directly held by his spouse. The spouse is described as independently a reporting person of Goosehead Insurance, Inc.

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Learn about SEC filing dates
SEC Form 4
FORM 4UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number:3235-0287
Estimated average burden
hours per response:0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Jones Mark Evan

(Last)(First)(Middle)
C/O GOOSEHEAD INSURANCE, INC.
1500 SOLANA BLVD., BLDG 4, STE 4500

(Street)
WESTLAKE TEXAS 76262

(City)(State)(Zip)

UNITED STATES

(Country)
2. Issuer Name and Ticker or Trading Symbol
Goosehead Insurance, Inc. [ GSHD ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
XDirectorX10% Owner
XOfficer (give title below)XOther (specify below)
Executive ChairmanMember of 10% owner group
2a. Foreign Trading Symbol
3. Date of Earliest Transaction (Month/Day/Year)
08/17/2026
6. Individual or Joint/Group Filing (Check Applicable Line)
XForm filed by One Reporting Person
Form filed by More than One Reporting Person
4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year)2A. Deemed Execution Date, if any (Month/Day/Year)3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeVAmount(A) or (D)Price
Class A Common Stock08/17/2026G100D$038,751D(1)
Class B Common Stock182,349D(1)
Class B Common Stock8,511,535IBy Trust(2)
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year)3A. Deemed Execution Date, if any (Month/Day/Year)4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year)7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeV(A)(D)Date ExercisableExpiration DateTitleAmount or Number of Shares
LLC Units in Goosehead Financial, LLC$0 (3) (3)Class A Common Stock182,349182,349D(1)
LLC Units in Goosehead Financial, LLC$0 (3) (3)Class A Common Stock8,511,5358,511,535IBy Trust(2)
Explanation of Responses:
1. Does not reflect shares of Class A Common Stock, shares of Class B Common Stock, or LLC Units, as applicable, directly held by the reporting person's spouse, who is independently a reporting person of the Issuer.
2. Reflects shares of Class A Common Stock, shares of Class B Common Stock, or LLC Units, as applicable, held in trust for which the reporting person serves as a trustee and of which the reporting person's immediate family members are beneficiaries.
3. Each LLC Unit, together with a share of Class B Common Stock, may be converted by the holder into one share of Class A Common Stock at any time. The LLC Units do not expire.
Remarks:
/s/ Martin Thornthwaite, as Attorney-in-Fact for Mark Evan Jones08/19/2026
** Signature of Reporting PersonDate
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)