Goosehead Insurance (GSHD) insider sells 250 shares after LLC unit conversion
Rhea-AI Filing Summary
Goosehead Insurance, Inc. insider Serena Jones and the SLJ Dynasty Trust, both 10% owners, reported a small conversion-and-sale transaction in Goosehead Financial, LLC units and Goosehead Class A/B stock. On 2026-08-13 they converted 250 LLC Units/Class B shares into 250 Class A shares at a $0.00 conversion price and sold 250 Class A shares (125 held directly, 125 via the SLJ Dynasty Trust) at $67.50 per share. After these conversions, Jones directly holds 367,697 shares of Class B Common Stock and 367,697 corresponding LLC Units, while the SLJ Dynasty Trust holds 151,121 Class B shares and 151,121 LLC Units indirectly for Jones’s family beneficiaries. The filing indicates these trades were not made under a Rule 10b5-1 trading plan.
Positive
- None.
Negative
- None.
Insider Trade Summary
Exercise and Sale: 250 shares ($17K approx. pre-tax spread)
Exercise and Sale
20 txns
Insider
Jones Serena, SLJ Dynasty Trust
Role
10% Owner | 10% Owner
Sold
250 shs ($17K)
Approx. gross sale proceeds
$17K
Approx. exercise cost
$0.00
Approx. pre-tax spread
$17K
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Conversion | LLC Units in Goosehead Financial, LLC F2 | 125 | $0.00 | $0.00 |
| Conversion | LLC Units in Goosehead Financial, LLC F2 | 125 | $0.00 | $0.00 |
| Conversion | Class B Common Stock | 125 | $0.00 | $0.00 |
| Conversion | Class A Common Stock | 125 | $0.00 | $0.00 |
| Sale | Class A Common Stock | 125 | $67.50 | $8K |
| Conversion | Class B Common Stock | 125 | $0.00 | $0.00 |
| Conversion | Class A Common Stock | 125 | $0.00 | $0.00 |
| Sale | Class A Common Stock | 125 | $67.50 | $8K |
| holding | LLC Units in Goosehead Financial, LLC F2, F1 | -- | -- | -- |
| holding | LLC Units in Goosehead Financial, LLC F2, F1 | -- | -- | -- |
| holding | LLC Units in Goosehead Financial, LLC F2, F1 | -- | -- | -- |
| holding | LLC Units in Goosehead Financial, LLC F2, F1 | -- | -- | -- |
| holding | LLC Units in Goosehead Financial, LLC F2, F1 | -- | -- | -- |
| holding | LLC Units in Goosehead Financial, LLC F2, F1 | -- | -- | -- |
| holding | Class B Common Stock F1 | -- | -- | -- |
| holding | Class B Common Stock F1 | -- | -- | -- |
| holding | Class B Common Stock F1 | -- | -- | -- |
| holding | Class B Common Stock F1 | -- | -- | -- |
| holding | Class B Common Stock F1 | -- | -- | -- |
| holding | Class B Common Stock F1 | -- | -- | -- |
Holdings After Transaction:
LLC Units in Goosehead Financial, LLC — 367,697 shares (Direct);
LLC Units in Goosehead Financial, LLC — 151,121 shares (Indirect, SLJ Dynasty Trust);
Class B Common Stock — 367,697 shares (Direct);
Class A Common Stock — 0 shares (Direct);
Class B Common Stock — 151,121 shares (Indirect, SLJ Dynasty Trust);
Class A Common Stock — 0 shares (Indirect, SLJ Dynasty Trust);
LLC Units in Goosehead Financial, LLC — 9,787 shares (Indirect, Emily Marie Jones Trust);
LLC Units in Goosehead Financial, LLC — 9,787 shares (Indirect, Brendan Scot Jones Trust);
LLC Units in Goosehead Financial, LLC — 9,787 shares (Indirect, Joshua Thomas Jones Trust);
LLC Units in Goosehead Financial, LLC — 9,788 shares (Indirect, Benjamin Douglas Jones Trust);
LLC Units in Goosehead Financial, LLC — 9,788 shares (Indirect, Alexandra Nicole Rogers Trust);
LLC Units in Goosehead Financial, LLC — 114,777 shares (Indirect, SLJ 2025 Grantor Retained Annuity Trust);
Class B Common Stock — 9,787 shares (Indirect, Emily Marie Jones Trust);
Class B Common Stock — 9,787 shares (Indirect, Brendan Scot Jones Trust);
Class B Common Stock — 9,787 shares (Indirect, Joshua Thomas Jones Trust);
Class B Common Stock — 9,788 shares (Indirect, Benjamin Douglas Jones Trust);
Class B Common Stock — 9,788 shares (Indirect, Alexandra Nicole Rogers Trust);
Class B Common Stock — 114,777 shares (Indirect, SLJ 2025 Grantor Retained Annuity Trust)
Footnotes (2)
- F1. Reflects shares of Class B Common Stock or LLC Units, as applicable, held (a) directly by the named trust and (b) indirectly by Serena Jones, who serves as trustee of the named trust and whose immediate family members are beneficiaries of the named trust.
- F2. Each LLC Unit, together with a share of Class B Common Stock, may be converted by the holder into one share of Class A Common Stock at any time. The LLC Units do not expire.
Key Figures
Class A shares sold (direct): 125 shares
Class A shares sold (SLJ Dynasty Trust): 125 shares
Sale price per Class A share: $67.50
+5 more
8 metrics
Class A shares sold (direct)
125 shares
Sale of Class A Common Stock by Serena Jones on 2026-08-13
Class A shares sold (SLJ Dynasty Trust)
125 shares
Sale of Class A Common Stock indirectly via SLJ Dynasty Trust on 2026-08-13
Sale price per Class A share
$67.50
Price for each Class A share sold on 2026-08-13
LLC Units/Class B converted
250 units/shares
Total LLC Units and matching Class B shares converted into Class A on 2026-08-13
Direct Class B holdings after transaction
367,697 shares
Class B Common Stock held directly by Serena Jones following conversion
SLJ Dynasty Trust Class B holdings
151,121 shares
Class B Common Stock held indirectly via SLJ Dynasty Trust after transaction
Net Class A shares sold
250 shares
Net buy/sell shares across reported sales per transactionSummary
Exercise price of LLC Units
$0.00
Conversion price for LLC Units into Class A Common Stock
Key Terms
LLC Units in Goosehead Financial, LLC, Class B Common Stock, Grantor Retained Annuity Trust, beneficiaries of the named trust, +1 more
5 terms
LLC Units in Goosehead Financial, LLC financial
"security_title "LLC Units in Goosehead Financial, LLC""
Class B Common Stock financial
"security_title "Class B Common Stock""
A class B common stock is one of multiple types of a company’s ordinary shares that carries specific rights—often different voting power or dividend priority—compared with other classes. For investors it matters because those differences affect how much influence you have over company decisions, the income you might receive, and how freely the shares trade; think of it like owning a car with different keys: some keys let you start the engine and open the trunk, others only unlock the door.
Grantor Retained Annuity Trust financial
"nature_of_ownership "SLJ 2025 Grantor Retained Annuity Trust""
A grantor retained annuity trust (GRAT) is an estate-planning tool where the person who creates the trust transfers assets into it but receives fixed cash payments (an annuity) from the trust for a set number of years; whatever remains after that term passes to designated beneficiaries. It matters to investors because it can shift future appreciation of assets out of the creator’s taxable estate—like putting an asset into a timed vending machine that pays you fixed amounts while any extra value that grows inside the machine goes to heirs with reduced gift or estate tax consequences.
beneficiaries of the named trust financial
"immediate family members are beneficiaries of the named trust"
indirectly by Serena Jones financial
"held ... indirectly by Serena Jones, who serves as trustee"
FAQ
What did Serena Jones report in this Form 4 for Goosehead Insurance (GSHD)?
Serena Jones reported converting 250 LLC Units/Class B shares into 250 Class A shares and selling all 250 Class A shares on 2026-08-13, partly held directly and partly through the SLJ Dynasty Trust.
What conversion activity did the Goosehead (GSHD) Form 4 disclose?
It disclosed the conversion of 250 LLC Units and matching 250 Class B Common shares into 250 Class A shares at a $0.00 conversion price, followed by the sale of all resulting Class A shares.
What are Serena Jones’s reported direct holdings after these Goosehead (GSHD) transactions?
After the reported transactions, Serena Jones directly holds 367,697 shares of Class B Common Stock and 367,697 LLC Units in Goosehead Financial, LLC, which are convertible with paired Class B shares into Class A stock.
What does the SLJ Dynasty Trust hold in Goosehead (GSHD) after the Form 4 transactions?
The SLJ Dynasty Trust holds 151,121 Class B shares and 151,121 LLC Units, with Serena Jones serving as trustee and her immediate family as beneficiaries, giving her indirect exposure to those positions.
Were the reported Goosehead (GSHD) insider trades under a Rule 10b5-1 plan?
No. The Form 4 indicates the Rule 10b5-1 checkbox is not marked, so the reported 2026-08-13 conversion and sale transactions were not affirmed as occurring under a pre-arranged 10b5-1 trading plan.
AI-generated analysis. How Rhea-AI works. Not financial advice.
