STOCK TITAN

[Form 4] The Honest Company, Inc. Insider Trading Activity

Filing Impact
(Neutral)
Filing Sentiment
(Negative)
Form Type
4
Rhea-AI Filing Summary

The filing shows that Katherine Barton, Chief Growth Officer of Honest Company, Inc. (HNST), completed routine sell-to-cover transactions tied to vested Restricted Stock Units. On 08/20/2025 she disposed of 29,433 shares at a weighted average price of $3.65 and on 08/21/2025 she disposed of 4,969 shares at $3.63, reducing her direct beneficial ownership to 897,563 and then to 892,594 shares respectively. The sales were made pursuant to an approved sell-to-cover plan adopted by the Compensation Committee to cover tax liabilities on 560,275 RSUs payable in shares. The filing was executed via attorney-in-fact on 08/21/2025.

La comunicazione indica che Katherine Barton, Chief Growth Officer di The Honest Company, Inc. (HNST), ha effettuato operazioni ordinarie di "sell-to-cover" connesse a Restricted Stock Units (RSU) maturate. Il 20/08/2025 ha ceduto 29.433 azioni a un prezzo medio ponderato di $3,65 e il 21/08/2025 ha ceduto 4.969 azioni a $3,63, riducendo la sua partecipazione diretta rispettivamente a 897.563 e poi a 892.594 azioni. Le vendite sono state eseguite nell'ambito di un piano "sell-to-cover" approvato dal Compensation Committee per coprire le imposte su 560.275 RSU liquidabili in azioni. Il documento è stato sottoscritto mediante procuratore il 21/08/2025.

El informe muestra que Katherine Barton, Chief Growth Officer de The Honest Company, Inc. (HNST), realizó transacciones rutinarias de "sell-to-cover" relacionadas con Restricted Stock Units (RSU) que ya habían vencido. El 20/08/2025 vendió 29.433 acciones a un precio medio ponderado de $3,65 y el 21/08/2025 vendió 4.969 acciones a $3,63, reduciendo su propiedad directa a 897.563 y luego a 892.594 acciones, respectivamente. Las ventas se realizaron conforme a un plan aprobado de "sell-to-cover" por el Compensation Committee para cubrir obligaciones fiscales sobre 560.275 RSU pagaderas en acciones. La presentación se firmó mediante apoderado el 21/08/2025.

공시에 따르면 The Honest Company, Inc. (HNST)의 Chief Growth Officer인 Katherine Barton이 권리확정(vested) Restricted Stock Units(RSU)에 따른 통상적인 sell-to-cover 거래를 완료했습니다. 2025년 8월 20일에 가중평균가격 $3.65에 29,433주를 처분했고, 2025년 8월 21일에는 $3.63에 4,969주를 처분하여 본인의 직접적 실소유주식 수를 각각 897,563주에서 892,594주로 줄였습니다. 해당 매도는 보상위원회(Compensation Committee)가 승인한 sell-to-cover 계획에 따라, 주식으로 지급되는 560,275 RSU에 대한 세금 부담을 충당하기 위해 이루어졌습니다. 공시는 2025년 8월 21일 법적 대리인(attorney-in-fact)을 통해 실행되었습니다.

Le dépôt indique que Katherine Barton, Chief Growth Officer de The Honest Company, Inc. (HNST), a réalisé des opérations routinières de "sell-to-cover" liées à des Restricted Stock Units (RSU) acquises. Le 20/08/2025, elle a vendu 29 433 actions à un prix moyen pondéré de 3,65 $ et le 21/08/2025, 4 969 actions à 3,63 $, réduisant ainsi sa détention directe à 897 563 puis à 892 594 actions. Les ventes ont été effectuées conformément à un plan "sell-to-cover" approuvé par le Compensation Committee pour couvrir les impôts dus sur 560 275 RSU payables en actions. Le dépôt a été signé par mandataire le 21/08/2025.

Die Meldung zeigt, dass Katherine Barton, Chief Growth Officer von The Honest Company, Inc. (HNST), routinemäßige Sell‑to‑Cover-Transaktionen im Zusammenhang mit ausgeübten Restricted Stock Units (RSU) vorgenommen hat. Am 20.08.2025 veräußerte sie 29.433 Aktien zu einem gewichteten Durchschnittspreis von $3,65 und am 21.08.2025 weitere 4.969 Aktien zu $3,63, wodurch ihr direktes wirtschaftliches Eigentum auf jeweils 897.563 bzw. 892.594 Aktien sank. Die Verkäufe erfolgten im Rahmen eines vom Compensation Committee genehmigten Sell‑to‑Cover‑Plans zur Deckung der Steuerverpflichtungen für 560.275 in Aktien zahlbare RSUs. Die Einreichung wurde am 21.08.2025 durch einen Bevollmächtigten ausgeführt.

Positive
  • None.
Negative
  • None.

Insights

TL;DR: Insider sold vested RSU shares under a sell-to-cover plan; transactions are routine and not a material change to ownership.

The reported disposals total 34,402 shares across two days at weighted prices of $3.65 and $3.63. These sales were executed specifically to satisfy tax obligations from RSU vesting and are described as part of an approved compensation committee plan. The filing indicates substantial remaining direct ownership (over 890,000 shares) including 560,275 RSUs payable in shares, which preserves significant alignment with shareholders. There is no indication of open-market opportunistic selling beyond tax withholding.

TL;DR: Governance process followed: Compensation Committee-approved sell-to-cover, documented and certified on Form 4.

The disclosure clarifies that the transactions were conducted pursuant to a written plan intended to satisfy Rule 10b5-1 affirmative defense conditions. The form is properly signed by an attorney-in-fact and lists the reporting persons title. The filing contains the nature of the transactions and RSU details required under Section 16 reporting, indicating compliance with insider trading and reporting protocols. No governance issues are apparent from the content provided.

La comunicazione indica che Katherine Barton, Chief Growth Officer di The Honest Company, Inc. (HNST), ha effettuato operazioni ordinarie di "sell-to-cover" connesse a Restricted Stock Units (RSU) maturate. Il 20/08/2025 ha ceduto 29.433 azioni a un prezzo medio ponderato di $3,65 e il 21/08/2025 ha ceduto 4.969 azioni a $3,63, riducendo la sua partecipazione diretta rispettivamente a 897.563 e poi a 892.594 azioni. Le vendite sono state eseguite nell'ambito di un piano "sell-to-cover" approvato dal Compensation Committee per coprire le imposte su 560.275 RSU liquidabili in azioni. Il documento è stato sottoscritto mediante procuratore il 21/08/2025.

El informe muestra que Katherine Barton, Chief Growth Officer de The Honest Company, Inc. (HNST), realizó transacciones rutinarias de "sell-to-cover" relacionadas con Restricted Stock Units (RSU) que ya habían vencido. El 20/08/2025 vendió 29.433 acciones a un precio medio ponderado de $3,65 y el 21/08/2025 vendió 4.969 acciones a $3,63, reduciendo su propiedad directa a 897.563 y luego a 892.594 acciones, respectivamente. Las ventas se realizaron conforme a un plan aprobado de "sell-to-cover" por el Compensation Committee para cubrir obligaciones fiscales sobre 560.275 RSU pagaderas en acciones. La presentación se firmó mediante apoderado el 21/08/2025.

공시에 따르면 The Honest Company, Inc. (HNST)의 Chief Growth Officer인 Katherine Barton이 권리확정(vested) Restricted Stock Units(RSU)에 따른 통상적인 sell-to-cover 거래를 완료했습니다. 2025년 8월 20일에 가중평균가격 $3.65에 29,433주를 처분했고, 2025년 8월 21일에는 $3.63에 4,969주를 처분하여 본인의 직접적 실소유주식 수를 각각 897,563주에서 892,594주로 줄였습니다. 해당 매도는 보상위원회(Compensation Committee)가 승인한 sell-to-cover 계획에 따라, 주식으로 지급되는 560,275 RSU에 대한 세금 부담을 충당하기 위해 이루어졌습니다. 공시는 2025년 8월 21일 법적 대리인(attorney-in-fact)을 통해 실행되었습니다.

Le dépôt indique que Katherine Barton, Chief Growth Officer de The Honest Company, Inc. (HNST), a réalisé des opérations routinières de "sell-to-cover" liées à des Restricted Stock Units (RSU) acquises. Le 20/08/2025, elle a vendu 29 433 actions à un prix moyen pondéré de 3,65 $ et le 21/08/2025, 4 969 actions à 3,63 $, réduisant ainsi sa détention directe à 897 563 puis à 892 594 actions. Les ventes ont été effectuées conformément à un plan "sell-to-cover" approuvé par le Compensation Committee pour couvrir les impôts dus sur 560 275 RSU payables en actions. Le dépôt a été signé par mandataire le 21/08/2025.

Die Meldung zeigt, dass Katherine Barton, Chief Growth Officer von The Honest Company, Inc. (HNST), routinemäßige Sell‑to‑Cover-Transaktionen im Zusammenhang mit ausgeübten Restricted Stock Units (RSU) vorgenommen hat. Am 20.08.2025 veräußerte sie 29.433 Aktien zu einem gewichteten Durchschnittspreis von $3,65 und am 21.08.2025 weitere 4.969 Aktien zu $3,63, wodurch ihr direktes wirtschaftliches Eigentum auf jeweils 897.563 bzw. 892.594 Aktien sank. Die Verkäufe erfolgten im Rahmen eines vom Compensation Committee genehmigten Sell‑to‑Cover‑Plans zur Deckung der Steuerverpflichtungen für 560.275 in Aktien zahlbare RSUs. Die Einreichung wurde am 21.08.2025 durch einen Bevollmächtigten ausgeführt.

SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Barton Katherine

(Last) (First) (Middle)
12130 MILLENNIUM DRIVE
SUITE 500

(Street)
LOS ANGELES CA 90094

(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
Honest Company, Inc. [ HNST ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director 10% Owner
X Officer (give title below) Other (specify below)
Chief Growth Officer
3. Date of Earliest Transaction (Month/Day/Year)
08/20/2025
4. If Amendment, Date of Original Filed (Month/Day/Year)
6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Common Stock 08/20/2025 S(1) 29,433 D $3.65(2) 897,563(3) D
Common Stock 08/21/2025 S 4,969 D $3.63 892,594(3) D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Explanation of Responses:
1. Pursuant to the approved sell-to-cover plan by the Compensation Committee for all executive officers, shares were sold solely to cover the associated tax liability upon the vesting of a previously granted award of Restricted Stock Units (RSUs).
2. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $3.63 to $3.65, inclusive. The reporting person undertakes to provide to the Issuer or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares purchased at each separate price within the range set forth above.
3. Includes 560,275 RSUs which are payable in an equivalent number of shares of the Issuer's common stock.
Remarks:
/s/ Brendan Sheehey, Attorney-in-Fact 08/21/2025
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What transactions did Katherine Barton (HNST) report on Form 4?

She reported disposals of 29,433 shares on 08/20/2025 at a weighted average price of $3.65 and 4,969 shares on 08/21/2025 at $3.63.

Why were the shares sold according to the filing?

The shares were sold pursuant to an approved sell-to-cover plan to cover tax liabilities arising from the vesting of previously granted RSUs.

How many RSUs does the filing say are payable in shares?

The filing includes 560,275 RSUs which are payable in an equivalent number of shares of common stock.

How many shares did Katherine Barton beneficially own after the reported transactions?

The reporting shows ownership of 897,563 shares after the 08/20/2025 transaction and 892,594 shares after the 08/21/2025 transaction.

Was the sale executed under a trading plan or special instruction?

Yes. The box indicating the transaction was made pursuant to a contract, instruction, or written plan intended to satisfy Rule 10b5-1(c) affirmative defense conditions is checked.
Honest Company, Inc.

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