STOCK TITAN

Harley-Davidson (NYSE: HOG) director converts 3,008 share units into common stock

Filing Impact
(Neutral)
Filing Sentiment
(Neutral)
Form Type
4

Rhea-AI Filing Summary

HARLEY-DAVIDSON, INC. director Allan C. Golston exercised derivative awards to acquire common shares rather than trading in the open market. He converted 3,008 share units into an equal number of shares of common stock, granted under the Harley-Davidson, Inc. Director Stock Plan.

After the transaction, he directly holds 7,310 shares of common stock and 5,619 share units. Each stock unit is equivalent to one share of common stock and is generally payable on the one-year anniversary of the grant date or upon earlier termination of service as a director. The filing notes that common stock holdings include shares acquired through automatic reinvestment of dividends.

Positive

  • None.

Negative

  • None.
Insider Golston Allan C.
Role null
Type Security Shares Price Value
Exercise Share Units 3,008 $0.00 --
Exercise Common Stock 3,008 $0.00 --
Holdings After Transaction: Share Units — 5,619 shares (Direct, null); Common Stock — 7,310 shares (Direct, null)
Footnotes (1)
  1. Granted pursuant to the Harley-Davidson, Inc. Director Stock Plan, as amended 1-for-1 Includes shares of Common Stock acquired through automatic reinvestment of dividends. Each Stock Unit is the equivalent of one share of common stock. The shares are payable on the one year anniversary of the grant date or upon the earlier termination of service as a director.
Shares acquired via exercise 3,008 shares Common Stock from derivative exercise on 2026-05-14
Common stock held after 7,310 shares Direct holdings following transaction
Share units remaining 5,619 units Director stock units outstanding after exercise
Exercise/Conversion price $0.00 per unit Share unit conversion to common stock
Derivative exercises in filing 3,008 shares exerciseShares reported in transactionSummary
Director Stock Plan financial
"Granted pursuant to the Harley-Davidson, Inc. Director Stock Plan, as amended"
Share Units financial
"security_title: "Share Units" in the derivative transaction entry"
automatic reinvestment of dividends financial
"Includes shares of Common Stock acquired through automatic reinvestment of dividends."
Stock Unit financial
"Each Stock Unit is the equivalent of one share of common stock."
SEC Form 4
FORM 4UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number:3235-0287
Estimated average burden
hours per response:0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Golston Allan C.

(Last)(First)(Middle)
HARLEY-DAVIDSON, INC.
3700 WEST JUNEAU AVENUE

(Street)
MILWAUKEE WISCONSIN 53208

(City)(State)(Zip)

UNITED STATES

(Country)
2. Issuer Name and Ticker or Trading Symbol
HARLEY-DAVIDSON, INC. [ HOG ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
XDirector10% Owner
Officer (give title below)Other (specify below)
2a. Foreign Trading Symbol
3. Date of Earliest Transaction (Month/Day/Year)
05/14/2026
6. Individual or Joint/Group Filing (Check Applicable Line)
XForm filed by One Reporting Person
Form filed by More than One Reporting Person
4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year)2A. Deemed Execution Date, if any (Month/Day/Year)3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeVAmount(A) or (D)Price
Common Stock05/14/2026M3,008A$07,310D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year)3A. Deemed Execution Date, if any (Month/Day/Year)4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year)7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeV(A)(D)Date ExercisableExpiration DateTitleAmount or Number of Shares
Share Units(1)(2)05/14/2026M3,008(3) (4) (4)Common Stock3,008$05,619D
Explanation of Responses:
1. Granted pursuant to the Harley-Davidson, Inc. Director Stock Plan, as amended
2. 1-for-1
3. Includes shares of Common Stock acquired through automatic reinvestment of dividends.
4. Each Stock Unit is the equivalent of one share of common stock. The shares are payable on the one year anniversary of the grant date or upon the earlier termination of service as a director.
Remarks:
/s/ Paul J. Krause, as Power of Attorney05/18/2026
** Signature of Reporting PersonDate
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

FAQ

What insider transaction did Harley-Davidson (HOG) director Allan C. Golston report?

Allan C. Golston reported exercising derivative awards to acquire 3,008 shares of Harley-Davidson common stock. The transaction reflects a conversion of share units granted under the Director Stock Plan, rather than an open-market purchase or sale of existing shares.

How many Harley-Davidson (HOG) shares does Allan C. Golston hold after this Form 4?

After the reported transaction, Allan C. Golston directly holds 7,310 shares of Harley-Davidson common stock. He also holds 5,619 share units, each equivalent to one share, providing additional deferred equity exposure tied to the company’s stock performance.

What exactly are the share units mentioned in Harley-Davidson (HOG) director filings?

The share units are stock-based awards where each unit is equivalent to one share of Harley-Davidson common stock. They are generally payable in shares on the one-year anniversary of the grant date or upon earlier termination of service as a director, according to the filing.

Was there any open-market buying or selling in this Harley-Davidson (HOG) Form 4?

The Form 4 describes a derivative exercise, not an open-market trade. Golston converted 3,008 share units into common stock with no reported open-market purchases or sales, indicating a compensation-related equity settlement rather than discretionary trading activity.

What plan governs the Harley-Davidson (HOG) share units exercised by Allan C. Golston?

The share units and resulting shares were granted under the Harley-Davidson, Inc. Director Stock Plan, as amended. This plan provides stock-based compensation to directors, including stock units that convert into common stock on specified anniversaries or when board service ends.

Do Harley-Davidson (HOG) director holdings include dividend reinvestments?

Yes. The filing notes that Golston’s common stock holdings include shares acquired through automatic reinvestment of dividends. This means cash dividends on eligible holdings were used to buy additional Harley-Davidson shares automatically over time.