Harley-Davidson (NYSE: HOG) CFO trades 1,554 shares under 10b5-1 plan
Rhea-AI Filing Summary
Harley-Davidson, Inc. executive Jonathan R. Root, CFO and CCO, sold 1,554 shares of Common Stock on August 3, 2026 at a weighted average price of $24.8802 per share, in open-market transactions executed under a Rule 10b5-1(c) trading plan adopted on February 17, 2026. Following this sale, he directly holds 27,846 shares and has an additional 15,184.4959 shares indirectly through a 401(k) Plan.
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Insider Trade Summary 10b5-1
Net Seller: 1,554 shares
Net Sell
2 txns
Insider
Root Jonathan R
Role
CFO and CCO
Sold
1,554 shs ($39K)
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Sale | Common Stock F1, F2 | 1,554 | $24.8802 | $39K |
| holding | Common Stock F3 | -- | -- | -- |
Holdings After Transaction:
Common Stock — 27,846 shares (Direct);
Common Stock — 15,184.4959 shares (Indirect, By 401(k))
Footnotes (3)
- F1. This sale reported in this Form 4 was effected pursuant to a Rule 10b5-1(c) trading plan adopted by the Reporting Person on February 17, 2026.
- F2. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $24.8095 to $25.12 per share. The Reporting Person undertakes to provide to the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- F3. Balance reflects the most current data available with regard to holdings in the 401(k) Plan.
Key Figures
Shares sold: 1,554 shares
Weighted average sale price: $24.8802 per share
Sale price range: $24.8095–$25.12 per share
+3 more
6 metrics
Shares sold
1,554 shares
Common Stock sale by CFO and CCO Jonathan R. Root on 2026-08-03
Weighted average sale price
$24.8802 per share
Weighted average price for 1,554 shares of Common Stock sold
Sale price range
$24.8095–$25.12 per share
Range of prices for the multiple transactions comprising the sale
Direct holdings after sale
27,846 shares
Direct Harley-Davidson Common Stock owned by Jonathan R. Root following the transaction
Indirect 401(k) holdings
15,184.4959 shares
Harley-Davidson stock held indirectly through a 401(k) Plan after the transaction
10b5-1 plan adoption date
February 17, 2026
Date Jonathan R. Root adopted the Rule 10b5-1(c) trading plan used for this sale
Key Terms
Rule 10b5-1(c) trading plan, weighted average price, 401(k) Plan
3 terms
Rule 10b5-1(c) trading plan regulatory
"This sale was effected pursuant to a Rule 10b5-1(c) trading plan"
A Rule 10b5-1(c) trading plan is a legally defined, pre-set schedule that lets company insiders automatically buy or sell stock at specified times or under set formulas when they are not in possession of undisclosed, sensitive information. Think of it like an automatic payment plan for trades: because the instructions are written in advance, trades under the plan help protect insiders from allegations of trading on secret information and give investors clearer expectations about when insiders will transact, which can affect liquidity and perceived transparency.
weighted average price financial
"The reported price in Column 4 is a weighted average price"
Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.
401(k) Plan financial
"Balance reflects the most current data available with regard to holdings in the 401(k) Plan"
A 401(k) plan is a workplace retirement account that lets employees set aside part of their pay into a tax-advantaged savings pot, often with employers adding matching contributions — like a workplace piggy bank for future income. It matters to investors because the amount people save and how employers fund these plans influence consumer spending, corporate payroll costs and the flow of money into financial markets, which can affect stock prices and company valuations.
AI-generated analysis. How Rhea-AI works. Not financial advice.
FAQ
What insider transaction did Harley-Davidson (HOG) report for CFO Jonathan R. Root?
CFO and CCO Jonathan R. Root reported selling 1,554 shares of Harley-Davidson Common Stock on August 3, 2026. The sale was executed in open-market transactions at a weighted average price of $24.8802 per share under a Rule 10b5-1(c) trading plan.
Was the Harley-Davidson (HOG) insider sale by Jonathan Root made under a Rule 10b5-1 plan?
Yes. The sale was effected pursuant to a Rule 10b5-1(c) trading plan adopted by Jonathan R. Root on February 17, 2026. Such plans allow pre-arranged trading, which can reduce the significance of trade timing for interpreting insider sentiment.
What does the 401(k) Plan entry represent in Harley-Davidson (HOG) CFO Jonathan Root’s holdings?
The 401(k) entry reflects 15,184.4959 shares of Harley-Davidson stock held indirectly through a 401(k) Plan. A footnote explains that this balance represents the most current data available regarding his holdings in the company’s 401(k) plan.