Director at Harley-Davidson (NYSE: HOG) buys 4,000 company shares

Rhea-AI Filing Summary

Harley-Davidson, Inc. director Lori Ann Flees reported an open-market purchase of 4,000 shares of common stock on March 9, 2026. The shares were bought at an average price of $18.8864 per share. Following this transaction, she directly owns 11,208 shares of Harley-Davidson common stock.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

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Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Flees Lori Ann

(Last) (First) (Middle)

HARLEY-DAVIDSON, INC.

3700 WEST JUNEAU AVENUE

(Street)

MILWAUKEE WI 53208

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
HARLEY-DAVIDSON, INC. [ HOG ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
	Officer (give title below)		Other (specify below)

3. Date of Earliest Transaction (Month/Day/Year)
03/09/2026

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	03/09/2026		P		4,000	A	$18.8864	11,208	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

Remarks:

	/s/ Paul J. Krause, as Power of Attorney	03/09/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What did Harley-Davidson (HOG) director Lori Ann Flees do in this Form 4?

Lori Ann Flees reported buying 4,000 shares of Harley-Davidson common stock in an open-market transaction. The purchase reflects a director increasing her direct holdings in the company’s shares and is disclosed as a standard Form 4 insider transaction.

How many Harley-Davidson (HOG) shares did Lori Ann Flees buy and at what price?

She purchased 4,000 shares of Harley-Davidson common stock at an average price of $18.8864 per share. This open-market purchase is reported as a non-derivative transaction and represents a direct acquisition of additional company shares by a board member.

What is Lori Ann Flees’ total Harley-Davidson (HOG) share ownership after this trade?

After the reported purchase, Lori Ann Flees directly owns 11,208 shares of Harley-Davidson common stock. This total includes the newly acquired 4,000 shares and reflects her direct beneficial ownership position following the March 9, 2026 open-market transaction.

Was the Harley-Davidson (HOG) insider transaction a buy or a sell?

The Form 4 shows a buy transaction. Lori Ann Flees executed an open-market purchase of 4,000 Harley-Davidson common shares, coded as a “P” transaction, which indicates a purchase in an open market or private transaction rather than a sale or disposition.

When did the Harley-Davidson (HOG) insider purchase by Lori Ann Flees occur?

The insider purchase took place on March 9, 2026. On that date, Lori Ann Flees bought 4,000 shares of Harley-Davidson common stock in an open-market transaction, as disclosed in the Form 4 insider trading report for the company.