Ethos Technologies insider plans $921K stock sale

Ethos Technologies Inc. (LIFE) is the issuer for a notice under Rule 144 filed on behalf of Peter George Colis, covering planned sales of common stock.

Rhea-AI Filing Summary

Ethos Technologies Inc. (LIFE) is the issuer for a notice under Rule 144 filed on behalf of Peter George Colis, covering planned sales of common stock. The filing lists 27,924 shares of common stock to be sold through Charles Schwab & Co., Inc., with an approximate market value of $921,366.00, against 31,554,807 shares of common stock outstanding as of August 19, 2026.

The common shares to be sold were acquired through equity compensation as restricted stock that lapses on February 15, 2026 and May 15, 2026, in tranches of 13,962 shares each. The filing also reports that during the prior three months, Colis sold 29,342 shares of Ethos Technologies Inc. common stock for approximately $1,003,001.00.

Key Figures

Shares to be sold: 27,924 shares Approximate market value of planned sale: $921,366.00 Shares outstanding: 31,554,807 shares +4 more

7 metrics

Shares to be sold 27,924 shares Common stock proposed to be sold under Rule 144 through Charles Schwab & Co., Inc.

Approximate market value of planned sale $921,366.00 Aggregate market value of 27,924 shares of common stock to be sold

Shares outstanding 31,554,807 shares Common shares outstanding for Ethos Technologies Inc. as of August 19, 2026

Restricted stock tranche 1 13,962 shares Restricted stock lapse on February 15, 2026 acquired as equity compensation

Restricted stock tranche 2 13,962 shares Restricted stock lapse on May 15, 2026 acquired as equity compensation

Shares sold in past 3 months 29,342 shares Common stock sold on August 17, 2026 by Peter George Colis

Value of past 3 months’ sales $1,003,001.00 Aggregate value of 29,342 shares sold on August 17, 2026

Key Terms

Rule 144, Restricted Stock Lapse, Equity Compensation

3 terms

Rule 144 regulatory

"See the definition of "person" in paragraph (a) of Rule 144."

Rule 144 is a U.S. securities regulation that sets conditions under which restricted or insider-held shares can be legally resold to the public, such as required holding periods, availability of public information, limits on how much can be sold at once, and certain filing requirements. For investors it matters because it determines when previously locked-up shares can enter the market — like a release valve that can increase supply, affect share price, and signal insider intent.

Restricted Stock Lapse financial

"Common | 02/15/2026 | Restricted Stock Lapse | Ethos Technologies Inc."

Equity Compensation financial

"13962 | 02/15/2026 | Equity Compensation"

Equity compensation is pay given to employees, executives or contractors in the form of company ownership—such as stock, stock options or restricted shares—rather than just cash. It matters to investors because it can align workers' incentives with shareholders (like paying someone in slices of the same pie they help grow), but it also increases the number of shares outstanding and company expenses, affecting ownership percentages and earnings per share.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What does the Form 144 filed for Ethos Technologies Inc. (LIFE) disclose?

The Form 144 for Ethos Technologies Inc. (LIFE) discloses a planned sale of 27,924 shares of common stock by Peter George Colis under Rule 144, including details on acquisition method, vesting, and prior three-month sales.

How many LIFE shares does Peter George Colis plan to sell under this Form 144?

Peter George Colis plans to sell 27,924 shares of Ethos Technologies Inc. (LIFE) common stock. These shares have an approximate aggregate market value of $921,366.00 and are to be sold through Charles Schwab & Co., Inc..

What is the approximate market value of the LIFE shares covered by this Form 144?

The filing lists an approximate market value of $921,366.00 for the 27,924 shares of Ethos Technologies Inc. (LIFE) common stock proposed to be sold, based on market prices near the notice date of August 19, 2026.

How many Ethos Technologies Inc. (LIFE) shares are outstanding according to this filing?

According to the notice, Ethos Technologies Inc. (LIFE) has 31,554,807 shares of common stock outstanding as of August 19, 2026. This figure provides context for the relative size of the 27,924-share planned sale.

How were the LIFE shares being sold by Peter George Colis originally acquired?

The shares were acquired through equity compensation as restricted stock. The filing shows two restricted stock lapses of 13,962 shares each, vesting on February 15, 2026 and May 15, 2026, respectively.

What prior sales of LIFE stock by Peter George Colis are disclosed in the last three months?

The notice reports that in the past three months, Peter George Colis sold 29,342 shares of Ethos Technologies Inc. (LIFE) common stock for aggregate proceeds of approximately $1,003,001.00, providing recent trading history for his holdings.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Accepted by SEC EDGAR 08/19/2026 - 04:04 PM EDT Learn about SEC filing dates

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK	0002089362
Filer CCC	XXXXXXXX
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer	Ethos Technologies Inc.
SEC File Number	001-43065
Address of Issuer	1606 HEADWAY CIRCLE #9013 AUSTIN TEXAS 78754
Phone	(415) 915-0665
Name of Person for Whose Account the Securities are To Be Sold	Colis Peter George
See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.
Relationship to Issuer	Officer
Relationship to Issuer	Director

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Charles Schwab & Co., Inc. 3000 Schwab Way Westlake TX 76262	27924	921366.00	31554807	08/19/2026	NASDAQ

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	02/15/2026	Restricted Stock Lapse	Ethos Technologies Inc.			13962	02/15/2026	Equity Compensation
Common	05/15/2026	Restricted Stock Lapse	Ethos Technologies Inc.			13962	05/15/2026	Equity Compensation

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
Peter George Colis 1606 HEADWAY CIRCLE #9013 AUSTIN TX 78754	Ethos Technologies Inc.	08/17/2026	29342	1003001.00

144: Remarks and Signature

Remarks
Date of Notice	08/19/2026
Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1	05/12/2026
ATTENTION:
The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.
Signature	Peter George Colis
ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)