Alphabet affiliate sells Ethos Technologies (LIFE) shares in July market trades
Rhea-AI Filing Summary
Entities affiliated with Alphabet Inc., including GV 2019, L.P. and Alphabet Holdings LLC, reported indirect transactions in Ethos Technologies Inc. Class A Common Stock. On July 27–28, 2026, GV 2019, L.P. made a pro rata in-kind distribution of 196,931.0000 and 118,138.0000 shares, for no consideration, from GV 2019, L.P. to Alphabet Holdings LLC under Exchange Act Rules 16a-13 and/or 16a-9. Alphabet Holdings LLC then sold those shares in multiple open-market transactions at weighted average prices of $19.4629 and $18.8996 per share. GV 2021, L.P. is reported as indirectly holding 571,907.0000 shares, with Alphabet-related entities disclaiming beneficial ownership beyond their pecuniary interests.
Positive
- None.
Negative
- None.
Insights
Analyzing...
Insider Trade Summary
Net Seller: 630,138 shares
Net Sell
5 txns
Insider
GV 2019 GP, L.L.C., GV 2019 GP, L.P., GV 2019, L.P., GV 2021 GP, L.L.C., GV 2021 GP, L.P., GV 2021, L.P., Alphabet Inc.
Role
10% Owner | 10% Owner | 10% Owner | 10% Owner | 10% Owner | 10% Owner | 10% Owner
Sold
315,069 shs ($6.07M)
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Other | Class A Common Stock F1, F2 | 118,138 | $0.00 | $0.00 |
| Sale | Class A Common Stock F5, F4 | 118,138 | $18.8996 | $2.23M |
| Other | Class A Common Stock F1, F2 | 196,931 | $0.00 | $0.00 |
| Sale | Class A Common Stock F3, F4 | 196,931 | $19.4629 | $3.83M |
| holding | Class A Common Stock F6 | -- | -- | -- |
Holdings After Transaction:
Class A Common Stock — 2,443,425 shares (Indirect, By GV 2019, L.P.);
Class A Common Stock — 0 shares (Indirect, By Alphabet Holdings LLC);
Class A Common Stock — 571,907 shares (Indirect, By GV 2021, L.P.)
Footnotes (6)
- F1. The reported transaction represents a pro rata in-kind distribution, for no consideration, by the GV 2019, L.P. ("2019 Partnership") to its partners, which resulted in all of the securities reported in Column 4 of this row being distributed to the direct ownership of the 2019 Partnership's affiliate, Alphabet Holdings LLC ("Alphabet Holdings"). The aforementioned distribution was made in accordance with the exemptions afforded pursuant to Rules 16a-13 and/or 16a-9 promulgated under the Securities Exchange Act of 1934, as amended (the "Exchange Act").
- F2. The securities reported in this row are directly beneficially owned by the 2019 Partnership. GV 2019 GP, L.P. (the "2019 GP") is the general partner of the 2019 Partnership. GV 2019 GP, L.L.C. ("GV 2019 LLC") is the general partner of the 2019 GP. Alphabet Holdings is the sole member of GV 2019 LLC. XXVI Holdings Inc. ("XXVI") is the sole member of Alphabet Holdings. Alphabet Inc. is the controlling stockholder of XXVI. Each of the 2019 GP, GV 2019 LLC, Alphabet Holdings, XXVI and Alphabet Inc. may be deemed to indirectly beneficially own (as that term is defined in Rule 13d-3 of the Exchange Act) the securities directly beneficially owned by the 2019 Partnership. Each of the 2019 GP, GV 2019 LLC, Alphabet Holdings, XXVI, and Alphabet Inc. disclaims beneficial ownership of such securities except to the extent of its pecuniary interest therein.
- F3. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $19.21 to $19.795, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the U.S. Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote and in footnote 5 of this Form 4.
- F4. The securities reported in this row were directly beneficially owned by Alphabet Holdings at the time of sale. The sole member of Alphabet Holdings is XXVI. The controlling stockholder of XXVI is Alphabet Inc. Each of XXVI and Alphabet Inc. may be deemed to indirectly beneficially own (as the term is defined in Rule 13d-3 of the Exchange Act) securities directly beneficially owned by Alphabet Holdings. Each of the aforementioned entities disclaims beneficial ownership of such securities except to the extent of its pecuniary interest therein.
- F5. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $18.45 to $19.19, inclusive.
- F6. The securities reported in this row are directly beneficially owned by GV 2021, L.P. (the "2021 Partnership"). GV 2021 GP, L.P. (the "2021 GP") is the general partner of the 2021 Partnership. GV 2021 GP, L.L.C. ("GV 2021 LLC") is the general partner of the 2021 GP. Alphabet Holdings is the sole member of GV 2021 LLC. XXVI is the sole member of Alphabet Holdings. Alphabet Inc. is the controlling stockholder of XXVI. Each of the 2021 GP, GV 2021 LLC, Alphabet Holdings, XXVI and Alphabet Inc. may be deemed to indirectly beneficially own (as that term is defined in Rule 13d-3 of the Exchange Act) the securities directly beneficially owned by the 2021 Partnership. Each of the 2021 GP, GV 2021 LLC, Alphabet Holdings, XXVI, and Alphabet Inc. disclaims beneficial ownership of such securities except to the extent of its pecuniary interest therein.
Key Figures
Shares sold 2026-07-27: 196931.0000 shares
Shares sold 2026-07-28: 118138.0000 shares
Weighted average price 2026-07-27: $19.4629 per share
+2 more
5 metrics
Shares sold 2026-07-27
196931.0000 shares
Class A Common Stock indirectly sold by Alphabet Holdings LLC at weighted average price $19.4629
Shares sold 2026-07-28
118138.0000 shares
Class A Common Stock indirectly sold by Alphabet Holdings LLC at weighted average price $18.8996
Weighted average price 2026-07-27
$19.4629 per share
Multiple sale transactions in a range from $19.21 to $19.795
Weighted average price 2026-07-28
$18.8996 per share
Multiple sale transactions in a range from $18.45 to $19.19
Indirect holdings GV 2021, L.P.
571907.0000 shares
Class A Common Stock held indirectly by GV 2021, L.P. as reported on 2026-07-27
Key Terms
pro rata in-kind distribution, weighted average price, indirectly beneficially own, pecuniary interest, +2 more
6 terms
pro rata in-kind distribution financial
"The reported transaction represents a pro rata in-kind distribution, for no consideration"
weighted average price financial
"The price reported in Column 4 is a weighted average price"
Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.
indirectly beneficially own regulatory
"may be deemed to indirectly beneficially own (as that term is defined in Rule 13d-3)"
pecuniary interest regulatory
"disclaims beneficial ownership of such securities except to the extent of its pecuniary interest"
Rule 13d-3 regulatory
"indirectly beneficially own (as that term is defined in Rule 13d-3 of the Exchange Act)"
Rule 13d-3 defines who is treated as the beneficial owner of a company’s shares for U.S. securities disclosure rules — essentially anyone who has the power to vote or direct how shares are voted, or the power to buy or sell them, even if they don’t hold the certificates. For investors this matters because crossing certain ownership thresholds triggers public filing and disclosure obligations and signals potential control or influence, much like having the keys to a car implies you can drive it even if it’s registered to someone else.
Rules 16a-13 and/or 16a-9 regulatory
"in accordance with the exemptions afforded pursuant to Rules 16a-13 and/or 16a-9"
AI-generated analysis. How Rhea-AI works. Not financial advice.
FAQ
What insider transactions involving Ethos Technologies (LIFE) stock did Alphabet-affiliated entities report?
Alphabet-affiliated entities reported a pro rata in-kind distribution of 196,931.0000 and 118,138.0000 Ethos Technologies Class A shares from GV 2019, L.P. to Alphabet Holdings LLC, followed by open-market sales of those same shares at weighted average prices of $19.4629 and $18.8996 per share.
What does the "J" code transaction mean in the Ethos Technologies (LIFE) Form 4?
The "J" code entries represent a pro rata in-kind distribution of 196,931.0000 and 118,138.0000 Ethos Technologies shares from GV 2019, L.P. to Alphabet Holdings LLC, for no consideration, carried out under Rules 16a-13 and/or 16a-9 of the Exchange Act as an internal restructuring.
Were the Ethos Technologies (LIFE) trades reported by Alphabet-affiliated entities under a Rule 10b5-1 trading plan?
The transactions were not reported as executed under a Rule 10b5-1 trading plan. The filing’s Rule 10b5-1 checkbox is not marked as an adopted plan, and the accompanying footnotes do not describe any pre-arranged trading arrangement for these specific sales.