Ethos Technologies holders sell 86,714 LIFE shares
Ethos Technologies Inc. reported insider activity by Alphabet-affiliated GV funds involving restructurings and sales of Class A Common Stock.
Rhea-AI Filing Summary
Ethos Technologies Inc. reported insider activity by Alphabet-affiliated GV funds involving restructurings and sales of Class A Common Stock.
On July 23 and 24, 2026, Alphabet Holdings LLC sold a total of 86,714 indirectly held shares at weighted average prices of $19.0573 and $18.8752 per share, within ranges of $18.68–$19.155 and $18.46–$19.40. These shares were first distributed in pro rata in-kind transfers from GV 2019, L.P. to Alphabet Holdings. GV 2021, L.P. is reported as indirectly holding 571,907 shares through a similar Alphabet-controlled ownership chain, with each related entity disclaiming beneficial ownership beyond its pecuniary interest.
Positive
- None.
Negative
- None.
Insights
Analyzing...
Insider Trade Summary
Net Seller: 86,714 shares
Net Sell
5 txns
Insider
GV 2019 GP, L.L.C., GV 2019 GP, L.P., GV 2019, L.P., GV 2021 GP, L.L.C., GV 2021 GP, L.P., GV 2021, L.P., Alphabet Inc.
Role
10% Owner | 10% Owner | 10% Owner | 10% Owner | 10% Owner | 10% Owner | 10% Owner
Sold
86,714 shs ($1.65M)
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Other | Class A Common Stock F1, F2 | 23,417 | $0.00 | $0.00 |
| Sale | Class A Common Stock F5, F4 | 23,417 | $18.8752 | $442K |
| Other | Class A Common Stock F1, F2 | 63,297 | $0.00 | $0.00 |
| Sale | Class A Common Stock F3, F4 | 63,297 | $19.0573 | $1.21M |
| holding | Class A Common Stock F6 | -- | -- | -- |
Holdings After Transaction:
Class A Common Stock — 2,758,494 shares (Indirect, By GV 2019, L.P.);
Class A Common Stock — 0 shares (Indirect, By Alphabet Holdings LLC);
Class A Common Stock — 571,907 shares (Indirect, By GV 2021, L.P.)
Footnotes (6)
- F1. The reported transaction represents a pro rata in-kind distribution, for no consideration, by the GV 2019, L.P. ("2019 Partnership") to its partners, which resulted in all of the securities reported in Column 4 of this row being distributed to the direct ownership of the 2019 Partnership's affiliate, Alphabet Holdings LLC ("Alphabet Holdings"). The aforementioned distribution was made in accordance with the exemptions afforded pursuant to Rules 16a-13 and/or 16a-9 promulgated under the Securities Exchange Act of 1934, as amended (the "Exchange Act").
- F2. The securities reported in this row are directly beneficially owned by the 2019 Partnership. GV 2019 GP, L.P. (the "2019 GP") is the general partner of the 2019 Partnership. GV 2019 GP, L.L.C. ("GV 2019 LLC") is the general partner of the 2019 GP. Alphabet Holdings is the sole member of GV 2019 LLC. XXVI Holdings Inc. ("XXVI") is the sole member of Alphabet Holdings. Alphabet Inc. is the controlling stockholder of XXVI. Each of the 2019 GP, GV 2019 LLC, Alphabet Holdings, XXVI and Alphabet Inc. may be deemed to indirectly beneficially own (as that term is defined in Rule 13d-3 of the Exchange Act) the securities directly beneficially owned by the 2019 Partnership. Each of the 2019 GP, GV 2019 LLC, Alphabet Holdings, XXVI, and Alphabet Inc. disclaims beneficial ownership of such securities except to the extent of its pecuniary interest therein.
- F3. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $18.68 to $19.155, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the U.S. Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote and in footnote 5 of this Form 4.
- F4. The securities reported in this row were directly beneficially owned by Alphabet Holdings at the time of sale. The sole member of Alphabet Holdings is XXVI. The controlling stockholder of XXVI is Alphabet Inc. Each of XXVI and Alphabet Inc. may be deemed to indirectly beneficially own (as the term is defined in Rule 13d-3 of the Exchange Act) securities directly beneficially owned by Alphabet Holdings. Each of the aforementioned entities disclaims beneficial ownership of such securities except to the extent of its pecuniary interest therein.
- F5. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $18.46 to $19.40, inclusive.
- F6. The securities reported in this row are directly beneficially owned by GV 2021, L.P. (the "2021 Partnership"). GV 2021 GP, L.P. (the "2021 GP") is the general partner of the 2021 Partnership. GV 2021 GP, L.L.C. ("GV 2021 LLC") is the general partner of the 2021 GP. Alphabet Holdings is the sole member of GV 2021 LLC. XXVI is the sole member of Alphabet Holdings. Alphabet Inc. is the controlling stockholder of XXVI. Each of the 2021 GP, GV 2021 LLC, Alphabet Holdings, XXVI and Alphabet Inc. may be deemed to indirectly beneficially own (as that term is defined in Rule 13d-3 of the Exchange Act) the securities directly beneficially owned by the 2021 Partnership. Each of the 2021 GP, GV 2021 LLC, Alphabet Holdings, XXVI, and Alphabet Inc. disclaims beneficial ownership of such securities except to the extent of its pecuniary interest therein.
Key Figures
Total shares sold: 86,714 shares
Shares sold 23 Jul 2026: 63,297 shares
Weighted average price 23 Jul 2026: $19.0573 per share
+4 more
7 metrics
Total shares sold
86,714 shares
Aggregate Class A Common Stock sold indirectly by Alphabet Holdings LLC on July 23–24, 2026
Shares sold 23 Jul 2026
63,297 shares
Class A Common Stock sold indirectly by Alphabet Holdings LLC on July 23, 2026
Weighted average price 23 Jul 2026
$19.0573 per share
Weighted average sale price; trades ranged from $18.68 to $19.155 on July 23, 2026
Shares sold 24 Jul 2026
23,417 shares
Class A Common Stock sold indirectly by Alphabet Holdings LLC on July 24, 2026
Weighted average price 24 Jul 2026
$18.8752 per share
Weighted average sale price; trades ranged from $18.46 to $19.40 on July 24, 2026
GV 2021, L.P. indirect holdings
571,907 shares
Class A Common Stock indirectly held by GV 2021, L.P. as of July 23, 2026
Restructuring distribution shares
86,714 shares
Shares distributed in-kind from GV 2019, L.P. to Alphabet Holdings LLC in pro rata transactions
Key Terms
pro rata in-kind distribution, weighted average price, indirectly beneficially own, pecuniary interest, +2 more
6 terms
pro rata in-kind distribution financial
"The reported transaction represents a pro rata in-kind distribution, for no consideration"
weighted average price financial
"The price reported in Column 4 is a weighted average price"
Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.
indirectly beneficially own regulatory
"Each entity may be deemed to indirectly beneficially own the securities"
pecuniary interest regulatory
"Each entity disclaims beneficial ownership except to the extent of its pecuniary interest"
Rule 13d-3 regulatory
"Indirectly beneficially own (as that term is defined in Rule 13d-3 of the Exchange Act)"
Rule 13d-3 defines who is treated as the beneficial owner of a company’s shares for U.S. securities disclosure rules — essentially anyone who has the power to vote or direct how shares are voted, or the power to buy or sell them, even if they don’t hold the certificates. For investors this matters because crossing certain ownership thresholds triggers public filing and disclosure obligations and signals potential control or influence, much like having the keys to a car implies you can drive it even if it’s registered to someone else.
Rules 16a-13 and/or 16a-9 regulatory
"The distribution was made in accordance with Rules 16a-13 and/or 16a-9"
FAQ
AI-generated questions and answers. How Rhea-AI works. Not financial advice.
What restructuring transactions are disclosed for Ethos Technologies (LIFE) in this Form 4?
The filing reports pro rata in-kind distributions totaling 86,714 shares from GV 2019, L.P. to Alphabet Holdings LLC. These distributions, made for no consideration, shifted direct ownership to Alphabet Holdings before the corresponding open-market or private sales of the same shares.
Were the LIFE insider sales reported under a Rule 10b5-1 trading plan?
The Rule 10b5-1 checkbox is not marked as a trading plan and the footnotes do not describe any Rule 10b5-1 arrangement. The transactions are characterized instead as in-kind distributions and open-market or private sales by Alphabet-affiliated entities.
AI-generated analysis. How Rhea-AI works. Not financial advice.
