Alphabet Inc. and affiliated GV funds report significant ownership in Ethos Technologies Inc. As of June 30, 2026, the reporting group may be deemed to beneficially own an aggregate 3,622,604 shares of Ethos Technologies Class A Common Stock, representing 11.7% of the outstanding class, based on 30,914,997 shares reported outstanding as of April 30, 2026.
GV 2019, L.P. directly holds 3,050,697 shares (about 9.9% of the class), and GV 2021, L.P. directly holds 571,907 shares (about 1.8%). Various GV and Alphabet entities are listed as general partners, managing members, or controlling stockholders and therefore may be deemed to indirectly beneficially own these shares. The reporting entities have no sole voting or dispositive power but share voting and dispositive power over their respective positions. The groups also disclaim beneficial ownership of each other’s holdings, and note that any shares sold after June 30, 2026 are reported separately on Forms 4.
Positive
None.
Negative
None.
Key Figures
Total beneficial ownership:3,622,604 sharesOwnership percentage:11.7%GV 2019, L.P. holdings:3,050,697 shares+4 more
7 metrics
Total beneficial ownership3,622,604 sharesAggregate Class A Common Stock beneficially owned as of June 30, 2026
Ownership percentage11.7%Percent of Ethos Technologies Class A Common Stock as of June 30, 2026
GV 2019, L.P. holdings3,050,697 sharesShares directly beneficially owned by GV 2019, L.P. as of June 30, 2026
GV 2019 percentage9.9%Portion of outstanding Class A Common Stock attributable to GV 2019, L.P. and its GP entities
GV 2021, L.P. holdings571,907 sharesShares directly beneficially owned by GV 2021, L.P. as of June 30, 2026
GV 2021 percentage1.8%Portion of outstanding Class A Common Stock attributable to GV 2021, L.P. and its GP entities
Shares outstanding baseline30,914,997 sharesEthos Technologies Class A Common Stock outstanding as of April 30, 2026 per Form 10-Q
"Reference to "beneficial ownership" of securities for purposes of this statement"
Beneficial ownership means the person or entity that actually enjoys the benefits of owning shares or other assets — such as receiving dividends, voting rights, or price gains — even if the legal title is held in another name. For investors it matters because knowing who truly controls and profits from a company reveals who can influence decisions, exposes potential conflicts of interest or hidden concentration of power, and affects transparency and risk in the stock.
shared voting powerfinancial
"Shared Voting Power 3,622,604.00"
Shared voting power occurs when two or more parties jointly have the right to vote or decide how a block of company shares is cast, like co-owners who must agree before moving a piece of furniture. Investors care because who controls voting rights affects board elections, major corporate decisions and takeover outcomes, and shared control can alter regulatory disclosures and the practical influence any holder has over a company’s direction and value.
shared dispositive powerfinancial
"Shared Dispositive Power 3,622,604.00"
limited partnershipfinancial
"GV 2019, L.P., a Delaware limited partnership"
A limited partnership is a legal business structure with two types of partners: at least one general partner who runs the business and bears full legal responsibility, and one or more limited partners who contribute money, share profits, and have liability capped at their investment. For investors, it matters because it separates control from financial exposure — like putting money into a store without managing it — and affects how returns, risks, taxes and transferability of ownership are handled.
Rule 13d-3regulatory
"beneficial ownership as that term is defined in Rule 13d-3"
Rule 13d-3 defines who is treated as the beneficial owner of a company’s shares for U.S. securities disclosure rules — essentially anyone who has the power to vote or direct how shares are voted, or the power to buy or sell them, even if they don’t hold the certificates. For investors this matters because crossing certain ownership thresholds triggers public filing and disclosure obligations and signals potential control or influence, much like having the keys to a car implies you can drive it even if it’s registered to someone else.
Investment Company Act of 1940regulatory
"investment company registered under the Investment Company Act of 1940"
A U.S. federal law that sets the rulebook for pooled investment vehicles such as mutual funds, exchange-traded funds and similar money managers, requiring them to register with regulators, disclose holdings and fees, limit conflicts of interest, and follow governance standards. It matters to investors because these protections and transparency rules act like a referee and scoreboard, helping people compare funds, trust that managers follow fair practices, and spot hidden costs or risks.
How many Ethos Technologies Inc. (LIFE) shares do the Alphabet and GV entities report owning?
As of June 30, 2026, the Alphabet and GV reporting entities may be deemed to beneficially own 3,622,604 shares of Ethos Technologies Inc. Class A Common Stock, as defined under Rule 13d-3 of the Exchange Act.
What percentage of Ethos Technologies Inc. (LIFE) does Alphabet’s group beneficially own?
The reporting entities state they beneficially own 11.7% of Ethos Technologies Inc.’s outstanding Class A Common Stock, calculated using 30,914,997 shares outstanding as of April 30, 2026, as reported in Ethos’s Form 10-Q.
How are the GV 2019 and GV 2021 funds invested in Ethos Technologies Inc. (LIFE)?
GV 2019, L.P. is the direct beneficial owner of 3,050,697 shares (about 9.9% of the class), and GV 2021, L.P. directly owns 571,907 shares (about 1.8%) of Ethos Technologies Inc. Class A Common Stock.
Do Alphabet and GV have sole or shared voting power over Ethos Technologies Inc. (LIFE) shares?
Each reporting person reports 0 shares with sole voting or dispositive power and reports only shared voting and shared dispositive power over the 3,622,604 Ethos Technologies Inc. shares they may be deemed to beneficially own.
On what date is the reported Ethos Technologies Inc. (LIFE) ownership information effective?
The beneficial ownership figures are stated as of June 30, 2026. The filing notes that any shares sold after that date by the reporting persons have been separately reported on Form 4.
How was the 11.7% ownership in Ethos Technologies Inc. (LIFE) calculated by the reporting group?
The 11.7% figure is calculated under Rule 13d-3(d)(1)(i) using a total of 30,914,997 Ethos Technologies Inc. Class A shares outstanding as of April 30, 2026, as disclosed in the company’s Form 10-Q.
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
SCHEDULE 13G
UNDER THE SECURITIES EXCHANGE ACT OF 1934
(Amendment No. 1)
Ethos Technologies Inc.
(Name of Issuer)
Class A Common Stock, par value $0.0001 per share
(Title of Class of Securities)
29765A101
(CUSIP Number)
06/30/2026
(Date of Event Which Requires Filing of this Statement)
Check the appropriate box to designate the rule pursuant to which this Schedule is filed:
Rule 13d-1(b)
Rule 13d-1(c)
Rule 13d-1(d)
schemaVersion:
SCHEDULE 13G
CUSIP Number(s):
29765A101
1
Names of Reporting Persons
GV 2019, L.P.
2
Check the appropriate box if a member of a Group (see instructions)
(a)
(b)
3
Sec Use Only
4
Citizenship or Place of Organization
DELAWARE
Number of Shares Beneficially Owned by Each Reporting Person With:
5
Sole Voting Power
0.00
6
Shared Voting Power
3,050,697.00
7
Sole Dispositive Power
0.00
8
Shared Dispositive Power
3,050,697.00
9
Aggregate Amount Beneficially Owned by Each Reporting Person
3,050,697.00
10
Check box if the aggregate amount in row (9) excludes certain shares (See Instructions)
11
Percent of class represented by amount in row (9)
9.9 %
12
Type of Reporting Person (See Instructions)
PN
SCHEDULE 13G
CUSIP Number(s):
29765A101
1
Names of Reporting Persons
GV 2019 GP, L.P.
2
Check the appropriate box if a member of a Group (see instructions)
(a)
(b)
3
Sec Use Only
4
Citizenship or Place of Organization
DELAWARE
Number of Shares Beneficially Owned by Each Reporting Person With:
5
Sole Voting Power
0.00
6
Shared Voting Power
3,050,697.00
7
Sole Dispositive Power
0.00
8
Shared Dispositive Power
3,050,697.00
9
Aggregate Amount Beneficially Owned by Each Reporting Person
3,050,697.00
10
Check box if the aggregate amount in row (9) excludes certain shares (See Instructions)
11
Percent of class represented by amount in row (9)
9.9 %
12
Type of Reporting Person (See Instructions)
PN
SCHEDULE 13G
CUSIP Number(s):
29765A101
1
Names of Reporting Persons
GV 2019 GP, L.L.C.
2
Check the appropriate box if a member of a Group (see instructions)
(a)
(b)
3
Sec Use Only
4
Citizenship or Place of Organization
DELAWARE
Number of Shares Beneficially Owned by Each Reporting Person With:
5
Sole Voting Power
0.00
6
Shared Voting Power
3,050,697.00
7
Sole Dispositive Power
0.00
8
Shared Dispositive Power
3,050,697.00
9
Aggregate Amount Beneficially Owned by Each Reporting Person
3,050,697.00
10
Check box if the aggregate amount in row (9) excludes certain shares (See Instructions)
11
Percent of class represented by amount in row (9)
9.9 %
12
Type of Reporting Person (See Instructions)
OO
SCHEDULE 13G
CUSIP Number(s):
29765A101
1
Names of Reporting Persons
GV 2021, L.P.
2
Check the appropriate box if a member of a Group (see instructions)
(a)
(b)
3
Sec Use Only
4
Citizenship or Place of Organization
DELAWARE
Number of Shares Beneficially Owned by Each Reporting Person With:
5
Sole Voting Power
0.00
6
Shared Voting Power
571,907.00
7
Sole Dispositive Power
0.00
8
Shared Dispositive Power
571,907.00
9
Aggregate Amount Beneficially Owned by Each Reporting Person
571,907.00
10
Check box if the aggregate amount in row (9) excludes certain shares (See Instructions)
11
Percent of class represented by amount in row (9)
1.8 %
12
Type of Reporting Person (See Instructions)
PN
SCHEDULE 13G
CUSIP Number(s):
29765A101
1
Names of Reporting Persons
GV 2021 GP, L.P.
2
Check the appropriate box if a member of a Group (see instructions)
(a)
(b)
3
Sec Use Only
4
Citizenship or Place of Organization
DELAWARE
Number of Shares Beneficially Owned by Each Reporting Person With:
5
Sole Voting Power
0.00
6
Shared Voting Power
571,907.00
7
Sole Dispositive Power
0.00
8
Shared Dispositive Power
571,907.00
9
Aggregate Amount Beneficially Owned by Each Reporting Person
571,907.00
10
Check box if the aggregate amount in row (9) excludes certain shares (See Instructions)
11
Percent of class represented by amount in row (9)
1.8 %
12
Type of Reporting Person (See Instructions)
PN
SCHEDULE 13G
CUSIP Number(s):
29765A101
1
Names of Reporting Persons
GV 2021 GP, L.L.C.
2
Check the appropriate box if a member of a Group (see instructions)
(a)
(b)
3
Sec Use Only
4
Citizenship or Place of Organization
DELAWARE
Number of Shares Beneficially Owned by Each Reporting Person With:
5
Sole Voting Power
0.00
6
Shared Voting Power
571,907.00
7
Sole Dispositive Power
0.00
8
Shared Dispositive Power
571,907.00
9
Aggregate Amount Beneficially Owned by Each Reporting Person
571,907.00
10
Check box if the aggregate amount in row (9) excludes certain shares (See Instructions)
11
Percent of class represented by amount in row (9)
1.8 %
12
Type of Reporting Person (See Instructions)
OO
SCHEDULE 13G
CUSIP Number(s):
29765A101
1
Names of Reporting Persons
Alphabet Holdings LLC
2
Check the appropriate box if a member of a Group (see instructions)
(a)
(b)
3
Sec Use Only
4
Citizenship or Place of Organization
DELAWARE
Number of Shares Beneficially Owned by Each Reporting Person With:
5
Sole Voting Power
0.00
6
Shared Voting Power
3,622,604.00
7
Sole Dispositive Power
0.00
8
Shared Dispositive Power
3,622,604.00
9
Aggregate Amount Beneficially Owned by Each Reporting Person
3,622,604.00
10
Check box if the aggregate amount in row (9) excludes certain shares (See Instructions)
11
Percent of class represented by amount in row (9)
11.7 %
12
Type of Reporting Person (See Instructions)
OO
SCHEDULE 13G
CUSIP Number(s):
29765A101
1
Names of Reporting Persons
XXVI Holdings Inc.
2
Check the appropriate box if a member of a Group (see instructions)
(a)
(b)
3
Sec Use Only
4
Citizenship or Place of Organization
DELAWARE
Number of Shares Beneficially Owned by Each Reporting Person With:
5
Sole Voting Power
0.00
6
Shared Voting Power
3,622,604.00
7
Sole Dispositive Power
0.00
8
Shared Dispositive Power
3,622,604.00
9
Aggregate Amount Beneficially Owned by Each Reporting Person
3,622,604.00
10
Check box if the aggregate amount in row (9) excludes certain shares (See Instructions)
11
Percent of class represented by amount in row (9)
11.7 %
12
Type of Reporting Person (See Instructions)
CO
SCHEDULE 13G
CUSIP Number(s):
29765A101
1
Names of Reporting Persons
Alphabet Inc.
2
Check the appropriate box if a member of a Group (see instructions)
(a)
(b)
3
Sec Use Only
4
Citizenship or Place of Organization
DELAWARE
Number of Shares Beneficially Owned by Each Reporting Person With:
5
Sole Voting Power
0.00
6
Shared Voting Power
3,622,604.00
7
Sole Dispositive Power
0.00
8
Shared Dispositive Power
3,622,604.00
9
Aggregate Amount Beneficially Owned by Each Reporting Person
3,622,604.00
10
Check box if the aggregate amount in row (9) excludes certain shares (See Instructions)
11
Percent of class represented by amount in row (9)
11.7 %
12
Type of Reporting Person (See Instructions)
HC, CO
SCHEDULE 13G
Item 1.
(a)
Name of issuer:
Ethos Technologies Inc.
(b)
Address of issuer's principal executive offices:
90 New Montgomery Street, Suite 1500, San Francisco, CA, 94105.
Item 2.
(a)
Name of person filing:
GV 2019, L.P., a Delaware limited partnership (the "2019 Partnership")
GV 2019 GP, L.P., a Delaware limited partnership ("2019 GP")
GV 2019 GP, L.L.C., a Delaware limited liability company ("2019 LLC")
GV 2021, L.P., a Delaware limited partnership (the "2021 Partnership")
GV 2021 GP, L.P., a Delaware limited partnership ("2021 GP")
GV 2021 GP, L.L.C., a Delaware limited liability company ("2021 LLC")
Alphabet Holdings LLC, a Delaware limited liability company ("Alphabet Holdings")
XXVI Holdings Inc., a Delaware corporation ("XXVI"), and
Alphabet Inc., a Delaware corporation ("Parent" and, together with the 2019 Partnership, 2019 GP, 2019 LLC, the 2021 Partnership, 2021 GP, 2021 LLC, Alphabet Holdings, and XXVI, the "Reporting Persons").
(b)
Address or principal business office or, if none, residence:
The address of the principal business office of each of the Reporting Persons is:
1600 Amphitheatre Parkway
Mountain View, CA 94043
(c)
Citizenship:
Each of the Reporting Persons is formed, organized or incorporated, as applicable, in the State of Delaware.
(d)
Title of class of securities:
Class A Common Stock, par value $0.0001 per share
(e)
CUSIP No.:
29765A101
Item 3.
If this statement is filed pursuant to §§ 240.13d-1(b) or 240.13d-2(b) or (c), check whether the person filing is a:
(a)
Broker or dealer registered under section 15 of the Act (15 U.S.C. 78o);
(b)
Bank as defined in section 3(a)(6) of the Act (15 U.S.C. 78c);
(c)
Insurance company as defined in section 3(a)(19) of the Act (15 U.S.C. 78c);
(d)
Investment company registered under section 8 of the Investment Company Act of 1940 (15 U.S.C. 80a-8);
(e)
An investment adviser in accordance with § 240.13d-1(b)(1)(ii)(E);
(f)
An employee benefit plan or endowment fund in accordance with § 240.13d-1(b)(1)(ii)(F);
(g)
A parent holding company or control person in accordance with § 240.13d-1(b)(1)(ii)(G);
(h)
A savings associations as defined in Section 3(b) of the Federal Deposit Insurance Act (12 U.S.C. 1813);
(i)
A church plan that is excluded from the definition of an investment company under section 3(c)(14) of the Investment Company Act of 1940 (15 U.S.C. 80a-3);
(j)
A non-U.S. institution in accordance with § 240.13d-1(b)(1)(ii)(J). If filing as a non-U.S. institution in accordance with § 240.13d-1(b)(1)(ii)(J),
please specify the type of institution:
(k)
Group, in accordance with Rule 240.13d-1(b)(1)(ii)(K).
Item 4.
Ownership
(a)
Amount beneficially owned:
Reference to "beneficial ownership" of securities for purposes of this statement (this "Statement") shall be understood to refer to beneficial ownership as that term is defined in Rule 13d-3 of the Securities Exchange Act of 1934, as amended (the "Exchange Act").
As of June 30, 2026, the Reporting Persons may be deemed to beneficially own an aggregate 3,622,604 shares of the Issuer's Class A Common Stock.
As of June 30, 2026, the 2019 Partnership was the direct beneficial owner of 3,050,697 of the shares of the Issuer's Class A Common Stock described in the preceding paragraph. 2019 GP is the general partner of the 2019 Partnership, and 2019 LLC is the general partner of 2019 GP. As such, 2019 GP and 2019 LLC may each be deemed to indirectly beneficially own the securities directly beneficially owned by the 2019 Partnership.
As of June 30, 2026, the 2021 Partnership was the direct beneficial owner of 571,907 of the shares of the Issuer's Class A Common Stock described in the second paragraph of this Item 4(a). 2021 GP is the general partner of the 2021 Partnership, and 2021 LLC is the general partner of 2021 GP. As such, 2021 GP and 2021 LLC may each be deemed to indirectly beneficially own the securities directly beneficially owned by the 2021 Partnership.
Additionally, as of June 30, 2026: (i) Alphabet Holdings was the sole managing member of both 2019 LLC and 2021 LLC; (ii) XXVI was the sole managing member of Alphabet Holdings; and (iii) Parent was the controlling stockholder of XXVI. As such, for purposes of Section 13(d) of the Exchange Act, each of Alphabet Holdings, XXVI, and Parent may be deemed to indirectly beneficially own all of the Issuer's securities directly or indirectly beneficially owned by each of the other Reporting Persons, comprising an aggregate total of 3,622,604 shares of the Issuer's Class A Common Stock.
Notwithstanding, the filing of this Statement shall not be construed as an admission that: (i) the 2019 Partnership, 2019 GP and 2019 LLC (collectively, the "2019 Affiliates"), on the one hand, or (ii) the 2021 Partnership, 2021 GP and 2021 LLC (collectively, the "2021 Affiliates"), on the other hand, is or has been, for purposes of Sections 13(d) or 13(g) of the Exchange Act, or for any other purpose, the direct or indirect beneficial owner of any of the Issuer's securities reported herein as beneficially owned by the other. The 2019 Affiliates and the 2021 Affiliates (each, an "Affiliate Group") expressly disclaim beneficial ownership of the securities beneficially owned by the other Affiliate Group.
Additionally, for avoidance of doubt, the numbers of shares reported above as beneficially owned as of June 30, 2026 do not account for any shares sold by the Reporting Persons after that date. All such subsequent transactions have been separately reported on a timely Form 4 by the Reporting Persons.
(b)
Percent of class:
As of June 30, 2026, the Reporting Persons were deemed to directly or indirectly beneficially own an aggregate 11.7% of the Issuer's outstanding Class A Common Stock. Of that percentage, beneficial ownership was attributable as follows: (i) 9.9%, directly to the 2019 Partnership and indirectly to each of 2019 GP and 2019 LLC; (ii) 1.8%, directly to the 2021 Partnership and indirectly to each of 2021 GP and 2021 LLC; and (ii) 11.7%, indirectly to each of Alphabet Holdings, XXVI, and Parent.
The aforementioned percentages were calculated in accordance with Rule 13(d)-3(d)(1)(i) promulgated under the Exchange Act and based on an aggregate total of 30,914,997 shares of the Issuer's Class A Common Stock outstanding as of April 30, 2026 as reported by the Issuer in its Quarterly Report for the quarter ended March 31, 2026, filed with the SEC on Form 10-Q on May 8, 2026.
Ownership of more than 5 Percent on Behalf of Another Person.
If any other person is known to have the right to receive or the power to direct the receipt of dividends from, or the proceeds from the sale of, such securities, a statement to that effect should be included in response to this item and, if such interest relates to more than 5 percent of the class, such person should be identified. A listing of the shareholders of an investment company registered under the Investment Company Act of 1940 or the beneficiaries of employee benefit plan, pension fund or endowment fund is not required.
Under certain circumstances described more specifically in the respective: (i) limited partnership agreements of the 2019 Partnership, the 2021 Partnership, 2019 GP, and 2021 GP and (ii) limited liability company agreements of 2019 LLC and 2021 LLC, the general and limited partners or members, as the case may be, of each of such Reporting Persons may be deemed to have the right to receive dividends from, or proceeds from the sale of, the Issuer's securities directly or indirectly owned by each Reporting Person of which it is a general partner, limited partner, or member.
Item 7.
Identification and Classification of the Subsidiary Which Acquired the Security Being Reported on by the Parent Holding Company or Control Person.
Not Applicable
Item 8.
Identification and Classification of Members of the Group.
Not Applicable
Item 9.
Notice of Dissolution of Group.
Not Applicable
Item 10.
Certifications:
Not Applicable
SIGNATURE
After reasonable inquiry and to the best of my knowledge and belief, I certify that the information set forth in this statement is true, complete and correct.
GV 2019, L.P.
Signature:
/s/ David Krane
Name/Title:
David Krane/Manager of GV 2019 GP, L.L.C., the General Partner of GV 2019 GP, L.P., its General Partner
Date:
08/07/2026
GV 2019 GP, L.P.
Signature:
/s/ David Krane
Name/Title:
David Krane/Manager of GV 2019 GP, L.L.C., its General Partner
Date:
08/07/2026
GV 2019 GP, L.L.C.
Signature:
/s/ David Krane
Name/Title:
David Krane/Manager
Date:
08/07/2026
GV 2021, L.P.
Signature:
/s/ David Krane
Name/Title:
David Krane/Manager of GV 2021 GP, L.L.C., the General Partner of GV 2021 GP, L.P., its General Partner
Date:
08/07/2026
GV 2021 GP, L.P.
Signature:
/s/ David Krane
Name/Title:
David Krane/Manager of GV 2021 GP, L.L.C., its General Partner