Peter G. Colis holds 17.6% of Ethos (LIFE) — 6.61M Class A shares

Rhea-AI Filing Summary

Ethos Technologies Inc. Schedule 13G reports that Peter G. Colis may be deemed to beneficially own 6,614,279 shares of Class A Common Stock as of March 31, 2026. The filing states this equals 17.6% of the Class A shares, using 30,915,000 shares outstanding as of March 31, 2026.

The 6,614,279 shares are stated to include Class A shares issuable on conversion of Class B Common Stock, restricted stock units scheduled to vest within 60 days, and shares held in related family and PGC Beta trusts. The filing also reports sole voting power over 6,614,279 shares and sole dispositive power over 6,270,564 shares.

Insights

Corporate Governance Analyst

Founder-level ownership and voting control are significant.

Peter G. Colis is reported to beneficially own 6,614,279 shares of Class A Common Stock as of March 31, 2026, representing 17.6% of Class A on the stated outstanding base of 30,915,000 shares. The filing ties 6,154,681 shares of that total to conversion of Class B into Class A and also lists 115,883 RSUs vesting within 60 days.

The disclosure notes revocable voting proxies over shares held by the Peter G. Colis Family Trust and PGC Beta Trust, producing sole voting power over 6,614,279 shares. This concentration of voting and dispositive power is plainly described; timing and exercise of conversions or vesting are governed by the securities and trust documents.

Equity Capital Structure Specialist

Ownership mix includes convertible Class B shares and near-term RSU settlement.

The filing explicitly breaks the beneficial ownership into components: (i) 6,154,681 shares issuable on conversion of Class B Common Stock, (ii) 115,883 RSUs scheduled to vest within 60 days of March 31, 2026, (iii) 128,893 shares from a family trust conversion, and (iv) 214,822 shares from the PGC Beta Trust conversion. Each Class B share converts one-for-one to Class A per the filing.

Cash-flow treatment or planned dispositions are not stated. Subsequent filings or public reports would be required to show any transfers, sales, or exercises; the current disclosure documents ownership and voting/proxy arrangements only.

Key Figures

Beneficial ownership: 6,614,279 shares Percent of Class A: 17.6% Shares outstanding: 30,915,000 shares +4 more

7 metrics

Beneficial ownership 6,614,279 shares as of March 31, 2026

Percent of Class A 17.6% based on 30,915,000 shares outstanding as of March 31, 2026

Shares outstanding 30,915,000 shares as of March 31, 2026 (used to compute percent)

Class B conversion component 6,154,681 shares issuable upon conversion of Class B Common Stock

RSUs vesting 115,883 shares RSUs scheduled to vest within 60 days of March 31, 2026

Sole voting power 6,614,279 shares reported sole voting power as of March 31, 2026

Sole dispositive power 6,270,564 shares reported sole dispositive power as of March 31, 2026

Key Terms

restricted stock units, Class B Common Stock convertible, revocable voting proxies

3 terms

restricted stock units financial

"115,883 shares of Class A Common Stock issuable upon the settlement of restricted stock units scheduled to vest"

Restricted stock units are a type of company reward where employees are promised shares of stock, but they only fully own these shares after meeting certain conditions, like staying with the company for a set time. They matter because they can become valuable assets and are often used to motivate employees to help the company succeed.

Class B Common Stock convertible regulatory

"Each share of Class B Common Stock is convertible into one share of Class A Common Stock"

revocable voting proxies governance

"The Reporting Person holds revocable voting proxies over the shares held of record by the Peter G. Colis Family Trust"

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SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

SCHEDULE 13G

UNDER THE SECURITIES EXCHANGE ACT OF 1934

Ethos Technologies Inc.

(Name of Issuer)

Class A Common Stock, $0.0001 par value per share

(Title of Class of Securities)

29765A101

(CUSIP Number)

03/31/2026

(Date of Event Which Requires Filing of this Statement)

Check the appropriate box to designate the rule pursuant to which this Schedule is filed:

Rule 13d-1(b)

Rule 13d-1(c)

Rule 13d-1(d)

schemaVersion:

SCHEDULE 13G

CUSIP Number(s): 29765A101

1

Names of Reporting Persons

Peter George Colis

2

Check the appropriate box if a member of a Group (see instructions)

(a)
(b)

3

Sec Use Only

4

Citizenship or Place of Organization

UNITED STATES

Number of Shares Beneficially Owned by Each Reporting Person With:

5	Sole Voting Power 6,614,279.00
6	Shared Voting Power 0.00
7	Sole Dispositive Power 6,270,564.00
8	Shared Dispositive Power 0.00

9

Aggregate Amount Beneficially Owned by Each Reporting Person

6,614,279.00

10

Check box if the aggregate amount in row (9) excludes certain shares (See Instructions)

11

Percent of class represented by amount in row (9)

17.6 %

12

Type of Reporting Person (See Instructions)

IN

SCHEDULE 13G

Item 1.
(a)	Name of issuer: Ethos Technologies Inc.
(b)	Address of issuer's principal executive offices: 90 New Montgomery Street, Suite 1500, San Francisco, CA, 94105.
Item 2.
(a)	Name of person filing: Peter George Colis
(b)	Address or principal business office or, if none, residence: c/o Ethos Technologies Inc. 90 New Montgomery Street, Suite 1500 San Francisco, CA 94105
(c)	Citizenship: United States
(d)	Title of class of securities: Class A Common Stock, $0.0001 par value per share
(e)	CUSIP Number(s): 29765A101
Item 3.	If this statement is filed pursuant to §§ 240.13d-1(b) or 240.13d-2(b) or (c), check whether the person filing is a:
(a)	Broker or dealer registered under section 15 of the Act (15 U.S.C. 78o);
(b)	Bank as defined in section 3(a)(6) of the Act (15 U.S.C. 78c);
(c)	Insurance company as defined in section 3(a)(19) of the Act (15 U.S.C. 78c);
(d)	Investment company registered under section 8 of the Investment Company Act of 1940 (15 U.S.C. 80a-8);
(e)	An investment adviser in accordance with § 240.13d-1(b)(1)(ii)(E);
(f)	An employee benefit plan or endowment fund in accordance with § 240.13d-1(b)(1)(ii)(F);
(g)	A parent holding company or control person in accordance with § 240.13d-1(b)(1)(ii)(G);
(h)	A savings associations as defined in Section 3(b) of the Federal Deposit Insurance Act (12 U.S.C. 1813);
(i)	A church plan that is excluded from the definition of an investment company under section 3(c)(14) of the Investment Company Act of 1940 (15 U.S.C. 80a-3);
(j)	A non-U.S. institution in accordance with § 240.13d-1(b)(1)(ii)(J). If filing as a non-U.S. institution in accordance with § 240.13d-1(b)(1)(ii)(J), please specify the type of institution:
(k)	Group, in accordance with Rule 240.13d-1(b)(1)(ii)(K).
Item 4.	Ownership
(a)	Amount beneficially owned: As of March 31, 2026, the Reporting Person may be deemed to beneficially own an aggregate of 6,614,279 shares of the Issuer's Class A Common Stock consisting of (i) 6,154,681 shares of Class A Common Stock issuable upon conversion of 6,154,683 shares of Class B Common Stock; (ii) 115,883 shares of Class A Common Stock issuable upon the settlement of restricted stock units scheduled to vest within 60 days of March 31, 2026; (iii) 128,893 shares of Class A Common Stock issuable upon conversion of 128,893 shares of Class B Common Stock directly held by the Peter G. Colis Family Trust U/A/D 7/4/2021; and (iv) 214,822 shares of Class A Common Stock issuable upon conversion of 214,822 shares of Class B Common Stock held directly by PGC Beta Trust U/A/D 10/18/2024. Each share of Class B Common Stock is convertible into one share of Class A Common Stock. The Reporting Person holds revocable voting proxies over the shares held of record by the Peter G. Colis Family Trust U/A/D 7/4/2021 and the PGC Beta Trust U/A/D 10/18/2024 and, as a result, may be deemed to have sole voting power over such shares.
(b)	Percent of class: As of March 31, 2026, the Reporting Person may be deemed the beneficial owner of 17.6% of the Issuer's Class A Common Stock. Such percentage is based upon 30,915,000 shares of common stock outstanding as of March 31, 2026, as reported in the Issuer's Quarterly Report on Form 10-Q filed with the Securities and Exchange Commission (the "SEC") on May 8, 2026, adjusted in accordance with rules of the SEC, to give effect to the full conversion of Class B common stock beneficially owned by the Reporting Person and giving effect to the shares of Class A Common Stock issuable upon the settlement of restricted stock units as referenced herein.
(c)	Number of shares as to which the person has:
	(i) Sole power to vote or to direct the vote: 6,614,279
	(ii) Shared power to vote or to direct the vote: 0
	(iii) Sole power to dispose or to direct the disposition of: 6,270,564
	(iv) Shared power to dispose or to direct the disposition of: 0
Item 5.	Ownership of 5 Percent or Less of a Class.
	Not Applicable
Item 6.	Ownership of more than 5 Percent on Behalf of Another Person.
	Not Applicable
Item 7.	Identification and Classification of the Subsidiary Which Acquired the Security Being Reported on by the Parent Holding Company or Control Person.
	Not Applicable
Item 8.	Identification and Classification of Members of the Group.
	Not Applicable
Item 9.	Notice of Dissolution of Group.
	Not Applicable

Item 10.	Certifications:
	Not Applicable

SIGNATURE

After reasonable inquiry and to the best of my knowledge and belief, I certify that the information set forth in this statement is true, complete and correct.

Peter George Colis

Signature:	/s/ Peter G. Colis
Name/Title:	Peter G. Colis
Date:	05/15/2026

FAQ

What percentage of Ethos Technologies (LIFE) does Peter G. Colis own?

He may be deemed to beneficially own 17.6% of Class A Common Stock. This percentage is calculated from 30,915,000 shares outstanding as of March 31, 2026 and reflects conversions and RSUs counted in the filing.

How many shares does the filing report Peter G. Colis beneficially owns?

The filing states an aggregate of 6,614,279 shares of Class A Common Stock. That total includes converted Class B shares, RSUs vesting within 60 days, and shares linked to family and PGC Beta trusts.

Does Peter G. Colis have voting control over the shares reported?

Yes; the filing reports sole voting power over 6,614,279 shares. It states he holds revocable voting proxies over trust-held shares that produce sole voting power in his favor.

How many shares are listed as exercisable or issuable upon conversion or vesting?

The filing lists 6,154,681 shares issuable on conversion of Class B Common Stock and 115,883 RSUs scheduled to vest within 60 days of March 31, 2026, among other trust-conversion amounts.

What is the company share count used to compute the percentage ownership?

The percentage is based on 30,915,000 shares of common stock outstanding as of March 31, 2026, as cited in the issuer's Form 10-Q referenced in the filing.