T. Rowe Price holds 1.59M Ethos shares (NASDAQ:LIFE) in Schedule 13G

Rhea-AI Filing Summary

T. Rowe Price Investment Management, Inc. reported beneficial ownership of 1,587,026 shares of ETHOS TECHNOLOGIES INC CL-A (COMMON STOCK), representing 5.2% of the class as reported 03/31/2026. The filer states it has sole voting power of 1,575,633 shares and sole dispositive power of 1,587,026 shares. The filing includes an explicit declaration that the filer "expressly denied" beneficial ownership in the filing signature section. The filing is a Schedule 13G disclosure of holdings and does not state any transactions or cash consideration in the provided excerpt.

Insights

Institutional Ownership Analyst

Large passive stake disclosed by a major asset manager; holds just above 5% threshold.

T. Rowe Price reports 1,587,026 shares and 5.2% ownership as of 03/31/2026. The filing lists precise voting and dispositive power figures, which help identify the extent of control reported.

The filing also contains a denial of beneficial ownership in the signature block; this is a declarative legal statement found in some 13G submissions and should be read alongside any footnotes or agreements that clarify voting or investment discretion. Subsequent filings or amendments may clarify whether this position is passive or subject to contractual constraints.

Governance & Regulatory Specialist

Schedule 13G disclosure signals a reported passive or qualifying ownership position under SEC rules.

The submission identifies specific powers: sole voting power 1,575,633 and sole dispositive power 1,587,026, which are the operative metrics regulators and issuers use to track beneficial control. The percent of class is listed as 5.2%.

Because the filer includes a denial of beneficial ownership, reviewers should reference the filers internal determinations or any accompanying footnotes to confirm whether the position is reported as passive under the Schedule 13G safe harbors. Timing and any trades are not disclosed in this excerpt.

Key Figures

Reported shares beneficially owned: 1,587,026 shares Percent of class: 5.2% Sole voting power: 1,575,633 shares +2 more

5 metrics

Reported shares beneficially owned 1,587,026 shares as of <date>03/31/2026</date>

Percent of class 5.2% reported on Schedule 13G

Sole voting power 1,575,633 shares voting power reported in Item 4

Sole dispositive power 1,587,026 shares dispositive power reported in Item 4

Filing signature date 05/15/2026 signature date on the filing

Key Terms

Schedule 13G, Beneficially owned, Sole dispositive power, Sole voting power

4 terms

Schedule 13G regulatory

"Item 1 identifies the filing as a Schedule 13G ownership disclosure"

A Schedule 13G is a formal document that investors file with the government when they acquire a large ownership stake in a company, usually for investment purposes rather than control. It helps keep the public informed about who owns significant parts of a company's shares, which can influence how the company is managed and how investors make decisions. Filing this schedule is important for transparency and understanding the ownership landscape of publicly traded companies.

Beneficially owned regulatory

"Item 4(a) "Amount beneficially owned: 1587026""

Beneficially owned describes securities or assets where a person has the economic rights and control—such as the right to receive dividends and to direct voting—even if legal title is held in another name. Think of it like having the keys and using a car that’s registered to someone else: you get the benefits and make decisions. Investors care because beneficial ownership reveals who truly controls value and voting power, affecting corporate decisions and takeover dynamics.

Sole dispositive power regulatory

"Item 4(iii) "Sole power to dispose...: 1587026""

Sole dispositive power is the exclusive legal authority to decide what happens to a security — for example, whether to sell, transfer, or retain shares — without needing anyone else’s permission. Investors care because it signals who truly controls the economic outcome of an investment: like holding the only key to a safe, the holder can realize gains or losses and may trigger regulatory reporting, insider rules, or influence over corporate ownership.

Sole voting power regulatory

"Item 4(i) "Sole power to vote...: 1575633""

Sole voting power is the exclusive right to cast votes attached to a shareholder’s stock without needing approval from anyone else. Like holding the only remote control for a TV, it lets that holder decide corporate matters such as board members, mergers, and policy changes, making it important to investors because it concentrates control and can strongly influence a company’s strategy and the value of its shares.

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SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

SCHEDULE 13G

UNDER THE SECURITIES EXCHANGE ACT OF 1934

ETHOS TECHNOLOGIES INC CL-A

(Name of Issuer)

COMMON STOCK

(Title of Class of Securities)

29765A101

(CUSIP Number)

03/31/2026

(Date of Event Which Requires Filing of this Statement)

Check the appropriate box to designate the rule pursuant to which this Schedule is filed:

Rule 13d-1(b)

Rule 13d-1(c)

Rule 13d-1(d)

schemaVersion:

SCHEDULE 13G

CUSIP Number(s): 29765A101

1

Names of Reporting Persons

T. Rowe Price Investment Management, Inc.

2

Check the appropriate box if a member of a Group (see instructions)

(a)
(b)

3

Sec Use Only

4

Citizenship or Place of Organization

MARYLAND

Number of Shares Beneficially Owned by Each Reporting Person With:

5	Sole Voting Power 1,575,633.00
6	Shared Voting Power 0.00
7	Sole Dispositive Power 1,587,026.00
8	Shared Dispositive Power 0.00

9

Aggregate Amount Beneficially Owned by Each Reporting Person

1,587,026.00

10

Check box if the aggregate amount in row (9) excludes certain shares (See Instructions)

11

Percent of class represented by amount in row (9)

5.2 %

12

Type of Reporting Person (See Instructions)

IA

SCHEDULE 13G

Item 1.
(a)	Name of issuer: ETHOS TECHNOLOGIES INC CL-A
(b)	Address of issuer's principal executive offices: 1606 HEADWAY CIRCLE, #9013, AUSTIN, TX, 78754
Item 2.
(a)	Name of person filing: T. Rowe Price Investment Management, Inc.
(b)	Address or principal business office or, if none, residence: 1307 Point Street, Baltimore, MD 21231
(c)	Citizenship: Maryland
(d)	Title of class of securities: COMMON STOCK
(e)	CUSIP Number(s): 29765A101
Item 3.	If this statement is filed pursuant to §§ 240.13d-1(b) or 240.13d-2(b) or (c), check whether the person filing is a:
(a)	Broker or dealer registered under section 15 of the Act (15 U.S.C. 78o);
(b)	Bank as defined in section 3(a)(6) of the Act (15 U.S.C. 78c);
(c)	Insurance company as defined in section 3(a)(19) of the Act (15 U.S.C. 78c);
(d)	Investment company registered under section 8 of the Investment Company Act of 1940 (15 U.S.C. 80a-8);
(e)	An investment adviser in accordance with § 240.13d-1(b)(1)(ii)(E);
(f)	An employee benefit plan or endowment fund in accordance with § 240.13d-1(b)(1)(ii)(F);
(g)	A parent holding company or control person in accordance with § 240.13d-1(b)(1)(ii)(G);
(h)	A savings associations as defined in Section 3(b) of the Federal Deposit Insurance Act (12 U.S.C. 1813);
(i)	A church plan that is excluded from the definition of an investment company under section 3(c)(14) of the Investment Company Act of 1940 (15 U.S.C. 80a-3);
(j)	A non-U.S. institution in accordance with § 240.13d-1(b)(1)(ii)(J). If filing as a non-U.S. institution in accordance with § 240.13d-1(b)(1)(ii)(J), please specify the type of institution:
(k)	Group, in accordance with Rule 240.13d-1(b)(1)(ii)(K).
Item 4.	Ownership
(a)	Amount beneficially owned: 1587026
(b)	Percent of class: 5.2 %
(c)	Number of shares as to which the person has:
	(i) Sole power to vote or to direct the vote: 1575633
	(ii) Shared power to vote or to direct the vote: 0
	(iii) Sole power to dispose or to direct the disposition of: 1587026
	(iv) Shared power to dispose or to direct the disposition of: 0
Item 5.	Ownership of 5 Percent or Less of a Class.
	Not Applicable
Item 6.	Ownership of more than 5 Percent on Behalf of Another Person.
	Not Applicable
Item 7.	Identification and Classification of the Subsidiary Which Acquired the Security Being Reported on by the Parent Holding Company or Control Person.
	Not Applicable
Item 8.	Identification and Classification of Members of the Group.
	Not Applicable
Item 9.	Notice of Dissolution of Group.
	Not Applicable

Item 10.

Certifications:

By signing below I certify that, to the best of my knowledge and belief, the securities referred to above were acquired and are held in the ordinary course of business and were not acquired and are not held for the purpose of or with the effect of changing or influencing the control of the issuer of the securities and were not acquired and are not held in connection with or as a participant in any transaction having that purpose or effect, other than activities solely in connection with a nomination under ?? 240.14a-11. T. Rowe Price Investment Management, Inc. hereby declares and affirms that the filing of Schedule 13G shall not be construed as an admission that Price Investment Management is the beneficial owner of the securities referred to, which beneficial ownership is expressly denied.

SIGNATURE

After reasonable inquiry and to the best of my knowledge and belief, I certify that the information set forth in this statement is true, complete and correct.

T. Rowe Price Investment Management, Inc.

Signature:	Ellen York
Name/Title:	Vice President
Date:	05/15/2026

FAQ

What stake did T. Rowe Price report in ETHOS TECHNOLOGIES INC (LIFE)?

T. Rowe Price reported 1,587,026 shares, equal to 5.2% of the class as of 03/31/2026. The filing lists voting and dispositive power figures and is a Schedule 13G ownership disclosure.

Does the filing show T. Rowe Price has voting control over ETHOS TECHNOLOGIES INC?

The filing lists sole voting power of 1,575,633 shares, indicating the firm reports direct voting authority on those shares. It does not, in this excerpt, describe how that voting authority is exercised.

Did the Schedule 13G indicate any purchases or sales by T. Rowe Price?

No; the provided excerpt is a holdings disclosure and does not state any transaction details. It reports the position size and voting/dispositive powers as of 03/31/2026.

What does the filings denial of beneficial ownership mean?

The filing includes a statement that the filer "expressly denied" beneficial ownership. This is a legal declaration in some submissions; further documentation would be needed to explain the basis for that statement.