MMA.INC (NYSE: MMA) launches capital-light gear and apparel platform with Zebra Athletics
Rhea-AI Filing Summary
Mixed Martial Arts Group Limited, doing business as MMA.INC, has entered a strategic partnership with Zebra Athletics to launch a new gear, equipment and apparel revenue platform across its martial arts participation ecosystem.
Zebra will supply co-branded training equipment, gear and apparel for MMA.INC’s TrainAlta programs, aiming to improve participant experience while creating a new merchandise-driven revenue stream. The arrangement is described as capital-light, using Zebra’s existing supply chain so MMA.INC can scale product offerings without manufacturing overhead.
The platform will launch first in Oceania, where both companies already operate, with a planned global rollout across MMA.INC’s international network of participants, gyms and academy partners. The release notes an estimated $1.5 billion global MMA equipment market and highlights MMA.INC’s base of 530,000 user profiles, more than 75,000 active students and over 800 verified gyms across 16 countries.
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Insights
MMA.INC adds a capital-light merchandise vertical via Zebra partnership.
MMA.INC is expanding beyond digital platforms and academies into physical gear and apparel through a co-branded partnership with Zebra Athletics. Zebra provides premium equipment and supply chain capabilities, while MMA.INC contributes its participation ecosystem, including TrainAlta and a broad gym and student network.
The structure is described as capital efficient, suggesting inventory and manufacturing risks largely sit with Zebra rather than MMA.INC. The initial launch in Oceania leverages an area where both firms already have strong presence, potentially lowering execution risk for the rollout phase.
Future impact will depend on how effectively MMA.INC converts its 530,000 user profiles, 75,000+ active students and 800+ verified gyms into recurring merchandise demand. The company frames this as a new revenue adjacency tied directly to participation growth within its martial arts ecosystem.
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549
FORM 6-K
REPORT OF FOREIGN PRIVATE ISSUER
PURSUANT TO RULE 13a-16 OR 15d-16
UNDER THE SECURITIES EXCHANGE ACT OF 1934
For the month of March 2026
Commission File Number 001-41978
MIXED MARTIAL ARTS GROUP LIMITED
(Translation of registrant’s name into English)
Level 1, Suite 1, 29-33 The Corso
Manly, New South Wales 2095
+61 1800 151 865
(Address of principal executive office)
Indicate by check mark whether the registrant files or will file annual reports under cover of Form 20-F or Form 40-F:
| ☒ Form 20-F | ☐ Form 40-F |
MIXED MARTIAL ARTS GROUP LIMITED
EXPLANATORY NOTE
On March 17, 2026, the Company issued a press release titled “MMA.INC Launches Gear and Apparel Revenue Platform in Partnership with Zebra Athletics”. A copy of the press release is furnished as Exhibit 99.1 hereto.
Exhibit Index
| Exhibit No. | Description | |
| 99.1 | Press Release dated March 17, 2026 |
| -2- |
SIGNATURE
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.
| MIXED MARTIAL ARTS GROUP LIMITED | |||
| Date: | March 17, 2026 | By: | /s/ Nick Langton |
| Name: | Nick Langton | ||
| Title: | Founder and Chief Executive Officer | ||
| -3- |
Exhibit 99.1
FOR IMMEDIATE RELEASE
MMA.INC Launches Gear and Apparel Revenue Platform in Partnership with Zebra Athletics
Highlights
| ● | MMA.INC partners with world-class manufacturer Zebra Athletics to power its rapidly expanding martial arts participation ecosystem | |
| ● | Launches a new gear, equipment and apparel revenue vertical for MMA.INC, expanding monetization tied to participation growth | |
| ● | Capital-light structure enables scalable merchandise revenue without manufacturing overhead | |
| ● | Oceania launch with global rollout planned across MMA.INC’s international footprint | |
| ● | Global MMA equipment market estimated at ~$1.5B and expanding as martial arts participation continues to surge worldwide |
New York, NY – MARCH 17, 2026 – Mixed Martial Arts Group Limited (NYSE American: MMA) (“MMA” or the “Company” and doing business as MMA.INC), a technology driven ecosystem at the forefront of the global combat sports industry, today announced a strategic partnership with Zebra Athletics to supply co-branded martial arts equipment, gear and apparel across the Company’s rapidly expanding participation ecosystem.
Under the agreement, Zebra Athletics will supply premium training equipment, gear and apparel for MMA.INC’s TrainAlta programs. The partnership will enhance the training experience for participants while creating new gear and merchandise revenue opportunities for the Company.
The partnership represents the first step in building a new gear, equipment and apparel vertical for MMA.INC, expanding the Company’s participation-driven revenue model beyond digital platforms and academy infrastructure.
Importantly, the partnership has been structured as a capital efficient model, leveraging Zebra’s established supply chain capabilities while enabling MMA.INC to scale product offerings across its growing network of participants, gyms and academy partners.
“Providing world-class training environments is essential as participation in martial arts continues to expand globally,” said Nick Langton, Founder & CEO of MMA.INC.
“This partnership with Zebra allows us to deliver premium equipment to our members while opening a new revenue adjacency in gear and apparel through a highly capital efficient structure.”
For more than 25 years, Zebra Athletics has been recognized globally for delivering high-performance martial arts training equipment and flooring solutions used by gyms, dojos and competition venues around the world.
Since launching in 2018, Zebra Australia has rapidly established itself as a trusted provider across the region’s combat sports community and is endorsed by prominent athletes including former UFC Middleweight Champion Robert Whittaker.
The partnership launches initially across Oceania, where both organizations have strong operational presence, with plans to expand globally as MMA.INC continues building the infrastructure powering the martial arts participation economy.
“As participation continues to grow worldwide, demand for high-quality training equipment grows alongside it,” Langton added. “This partnership positions MMA.INC to meet that demand while strengthening the experience for both participants and academy owners.”
About Mixed Martial Arts Group Limited
With over 5 million social media followers, 530,000 user profiles, 75,000+ active students, 18,000 published gyms and 800 verified gyms across 16 countries across its various assets, MMA.inc continues to transform the martial arts landscape and deliver unparalleled value to its stakeholders:
| - | A Global Platform: With over 800 verified gyms, 75,000+ active students already training across 16 countries, MMA.INC connects local gyms with global communities in a single, connected network of value. |
| - | Get Paid to Train: Engaging in training, streaming, coaching or simply supporting any activity, will earn Experience Points (XP), which is transparently logged on chain and can be redeemed for real rewards. |
| - | One Unified Ecosystem: With existing platform assets including BJJLink, TrainAlta, Hype and MixedMartialArts.com, MMA.INC provides a complete platform that covers training, community, content and fandom like no other. |
For more information, visit www.mma.inc
About Zebra Athletics
For more than 25 years, Zebra Athletics has stood at the forefront of the global fitness and martial arts industry, delivering premium flooring and training solutions to gyms, dojos, yoga studios, and home training spaces worldwide. As the pioneer behind the first high-quality, purpose-built mat systems for all martial arts disciplines, Zebra continues to set the standard for performance, safety, and innovation.
Since its launch in 2018, Zebra Australia has rapidly become a trusted leader in the local market. The brand is proudly endorsed by some of the country’s most respected athletes, including former UFC Middleweight Champion Robert Whittaker, UFC fighter Jacob Malkoun, and ONE Championship standout Isi Fitikefu. Zebra Australia is also a committed partner to many of the region’s elite MMA and Brazilian Jiu-Jitsu organisations. Our mats and equipment support top-tier gyms and major competitions across Australia and New Zealand, including Subversion Jiu Jitsu and ADCC Australia, as well as an expanding network of high-performance facilities throughout New Zealand’s growing combat sports community.
With a legacy of excellence and a dedication to supporting athletes and training communities at every level, Zebra Athletics remains the trusted choice for those who demand the very best.
For more information, visit www.zebraathletics.com.au
Disclaimer
As we continue to develop our plans discussed above, they could change and there can be no assurance as to any final outcome.
The information provided in this press release is intended for informational purposes only and does not constitute investment advice, endorsement, analysis, or recommendations with respect to any financial instruments, investments, or issuers. This press release does not take into account the investment objectives, financial situation, or specific needs of any particular person and each individual is urged to consult their legal and financial advisors before making any investment decisions.
Forward-Looking Statements
This press release contains forward-looking statements. Any statements contained herein regarding our strategy, platform development, future operations, financial position, future revenues, projected costs, prospects, plans and objectives of management, other than statements of historical facts, are forward-looking statements. The forward-looking statements included herein include or may include, but are not limited to, statements that are predictive in nature, depend upon or refer to future events or conditions, or use or contain words, terms, phrases, or expressions such as “achieve,” “forecast,” “plan,” “propose,” “strategy,” “envision,” “hope,” “will,” “continue,” “potential,” “expect,” “believe,” “anticipate,” “project,” “estimate,” “predict,” “intend,” “should,” “could,” “may,” “might,” or similar words, terms, phrases, or expressions or the negative of any of these terms. Any statements contained in this press release that are not based upon historical fact are based on current expectations, estimates, projections, opinions and/or beliefs of the Company. Such statements are not facts and involve known and unknown risks, uncertainties, and other factors. Prospective investors should not rely on these statements as if they were facts. Actual revenue may vary to current sales due to factors such as participant churn, cancellations, and changes in payment schedules, membership terms or pricing changes. Any references to verified gyms, partner gyms, user profiles refer to a database profile that has been claimed or created across the MMA.inc platform, which includes TrainAlta.com, BJJ Link, Hype, MixedMartialArts.com and Steppen. Forward-looking statements involve a number of known and unknown risks and uncertainties, including, but not limited to, those discussed in the “Risk Factors” section of the Form 20-F for the fiscal year ended June 30, 2025 filed with the SEC. Given the risks and uncertainties, readers should not place undue reliance on any forward-looking statement and should recognize that the statements are predictions of future results which may not occur as anticipated. New risk factors emerge from time to time, and it is not possible for management to predict all such risk factors, nor can it assess the impact of all such factors on the Company’s business or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements. You should carefully read the factors described in the “Risk Factors” section of the Form 20-F for the fiscal year ended June 30, 2025 filed with the SEC to better understand the risks and uncertainties inherent in our business and industry, and any underlying forward-looking statements. Except where required by law, the Company assumes no obligation to update, withdraw or revise any forward-looking statements to reflect actual results or changes in factors or assumptions affecting such forward-looking statements.
Media Contacts
Mixed Martial Arts Group Limited
E: andrew@mma.inc
FAQ
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Filing Exhibits & Attachments
2 documentsPress Releases
