ServiceNow (NOW) Form 4: PAO vests 532 RSUs; 254 withheld

ServiceNow (NOW) reported insider equity activity by its Principal Accounting Officer.

Accepted by SEC EDGAR 11/12/2025 - 04:15 PM EST Learn about SEC filing dates

Rhea-AI Filing Summary

ServiceNow (NOW) reported insider equity activity by its Principal Accounting Officer. On 11/07/2025, 532 shares of common stock were acquired at $0 upon RSU vesting (198 and 334), and 254 shares (95 and 159) were withheld to cover taxes at $861.87 per share. Following these transactions, direct beneficial ownership stood at 5,334 shares.

The filing notes the tax-withholding mechanism under Rule 16b-3 and outlines the RSU schedules: one grant vests 1/16th quarterly (first vest on May 7, 2024), and another vested 29.17% on February 7, 2023, with equal quarterly installments over three years thereafter.

Insights

Equity Compensation Analyst

Routine RSU vesting with tax withholding; neutral impact.

The officer converted RSUs into 532 common shares at $0 and had 254 shares withheld for taxes at $861.87, a standard net-settlement method under equity plans. The ending direct holding is 5,334 shares after the transactions.

The schedules indicate ongoing quarterly vesting from two grants, one beginning after May 7, 2024 and another with an initial 29.17% vest on February 7, 2023. Actual market impact depends on personal transactions; this disclosure primarily records equity compensation mechanics.

Insider Trade Summary

532 shares exercised/converted

Exercise 6 txns

Insider McBride Kevin Thomas

Role Principal Accounting Officer

Type	Security	Shares	Price	Value
Exercise	Restricted Stock Units	198	$0.00	$0.00
Exercise	Restricted Stock Units	334	$0.00	$0.00
Exercise	Common Stock	198	$0.00	$0.00
Exercise Price or Tax Liability	Common Stock	95	$861.87	$82K
Exercise	Common Stock	334	$0.00	$0.00
Exercise Price or Tax Liability	Common Stock	159	$861.87	$137K

Holdings After Transaction: Restricted Stock Units — 1,900 contracts (Direct); Common Stock — 5,334 shares (Direct)

Footnotes (4)

1. F1. Represents shares relinquished by the Reporting Person in exchange for the Issuer's payment of federal and state tax withholding obligations of the Reporting Person resulting from the vesting of RSUs, in accordance with Rule 16b-3.
2. F2. Each restricted stock unit represents a contingent right to receive one share of Issuer's common stock.
3. F3. The restricted stock units vest as to 1/16th of the total shares quarterly, with the first vesting having occurred on May 7, 2024, and subject to the Reporting Person's continued service to the Issuer on each vesting date.
4. F4. The restricted stock units vested as to 29.17% of the total shares on February 7, 2023, and thereafter shall vest in equal quarterly installments over the next three (3) years (with the final vest prorated), and subject to the continued service of the Reporting Person on each vesting date.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What did ServiceNow (NOW) disclose in this Form 4?

An officer reported RSU conversions into 532 shares and tax withholding of 254 shares at $861.87 on 11/07/2025.

How many shares does the reporting person hold after the transactions?

Direct beneficial ownership is 5,334 shares following the reported transactions.

What were the RSU vesting amounts on the transaction date?

Two RSU tranches vested into common stock: 198 shares and 334 shares.

How many shares were withheld for taxes and at what price?

A total of 254 shares were withheld for taxes at $861.87 per share.

What is the reporting person’s role at ServiceNow (NOW)?

The reporting person is an officer, titled Principal Accounting Officer.

What are the RSU vesting schedules mentioned?

One grant vests 1/16th quarterly (first vest May 7, 2024); another vested 29.17% on Feb 7, 2023, then equal quarterly installments over three years.

AI-generated analysis. How Rhea-AI works. Not financial advice.

Form 4 Insider Transactions: What Each Field Means →

See more from StockTitan in Google Search and AI answers. Adds StockTitan as a preferred source · opens Google

Add on Google Not now

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

McBride Kevin Thomas

(Last) (First) (Middle)

C/O SERVICENOW, INC.

2225 LAWSON LANE

(Street)

SANTA CLARA CA 95054

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
ServiceNow, Inc. [ NOW ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Principal Accounting Officer

3. Date of Earliest Transaction (Month/Day/Year)
11/07/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	11/07/2025		M		198	A	$0	5,254	D
Common Stock	11/07/2025		F		95(1)	D	$861.87	5,159	D
Common Stock	11/07/2025		M		334	A	$0	5,493	D
Common Stock	11/07/2025		F		159(1)	D	$861.87	5,334	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares
Restricted Stock Units	(2)	11/07/2025		M			198	(3)	(3)	Common Stock	198	$0	1,788	D
Restricted Stock Units	(2)	11/07/2025		M			334	(4)	(4)	Common Stock	334	$0	112	D

Explanation of Responses:

1. Represents shares relinquished by the Reporting Person in exchange for the Issuer's payment of federal and state tax withholding obligations of the Reporting Person resulting from the vesting of RSUs, in accordance with Rule 16b-3.

2. Each restricted stock unit represents a contingent right to receive one share of Issuer's common stock.

3. The restricted stock units vest as to 1/16th of the total shares quarterly, with the first vesting having occurred on May 7, 2024, and subject to the Reporting Person's continued service to the Issuer on each vesting date.

4. The restricted stock units vested as to 29.17% of the total shares on February 7, 2023, and thereafter shall vest in equal quarterly installments over the next three (3) years (with the final vest prorated), and subject to the continued service of the Reporting Person on each vesting date.

Remarks:

	/s/ Kevin Thomas McBride by Russell S. Elmer, Attorney-in-Fact	11/12/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.