ServiceNow HR chief sells $1.08M in company stock

Jacqueline P. Canney’s sale was executed under a May 29, 2026 Rule 10b5-1 plan and leaves her with 30,042 NOW shares.

Rhea-AI Filing Summary

ServiceNow, Inc. (NOW) reported that officer Jacqueline P. Canney, its Chief People & AI Enblmt. Off., sold 7,847 shares of common stock on 2026-08-28 at $138.00 per share in an open market or private transaction. The sale was made under a Rule 10b5-1 trading plan adopted on May 29, 2026, and left her with 30,042 shares of ServiceNow common stock held directly.

Insider Trade Summary 10b5-1

Net Seller: 7,847 shares

Net Sell 1 txn

Insider Canney Jacqueline P

Role Chief People & AI Enblmt. Off.

Sold 7,847 shs ($1.08M)

Type	Security	Shares	Price	Value
Sale	Common Stock F1	7,847	$138.00	$1.08M

Holdings After Transaction: Common Stock — 30,042 shares (Direct)

Footnotes (1)

1. F1. The transaction(s) reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 29, 2026.

Key Figures

Shares sold: 7,847 shares of Common Stock Sale price per share: $138.00 per share Approximate transaction value: $1,082,886 +2 more

5 metrics

Shares sold 7,847 shares of Common Stock Non-derivative sale on 2026-08-28

Sale price per share $138.00 per share Reported transaction price for the 2026-08-28 sale

Approximate transaction value $1,082,886 7,847 shares sold at $138.00 per share

Shares owned after transaction 30,042 shares Direct ownership following the reported sale

Net shares sold in filing 7,847 shares transactionSummary netBuySellShares shows a net-sell of 7,847 shares

Key Terms

Rule 10b5-1 trading plan, Common Stock, open market or private transaction

3 terms

Rule 10b5-1 trading plan regulatory

"The transactions were effected pursuant to a Rule 10b5-1 trading plan"

A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.

Common Stock financial

"security_title: Common Stock for the reported transaction"

Common stock represents ownership shares in a company, giving investors a stake in its success and a say in important decisions through voting rights. It is the most common type of stock traded on markets and can provide income through dividends, as well as potential for value growth. For investors, holding common stock means sharing in the company’s profits and risks.

open market or private transaction financial

"transaction_code_description: Sale in open market or private transaction"

FAQ

What insider transaction did ServiceNow (NOW) report for Jacqueline P. Canney?

ServiceNow reported that Jacqueline P. Canney, Chief People & AI Enblmt. Off., sold 7,847 shares of common stock on 2026-08-28 in an open market or private transaction at $138.00 per share.

How many ServiceNow (NOW) shares did Jacqueline P. Canney sell and at what price?

Jacqueline P. Canney sold 7,847 ServiceNow common shares at a price of $138.00 per share, resulting in an aggregate sale value of approximately $1,082,886.

How many ServiceNow (NOW) shares does Jacqueline P. Canney own after this transaction?

After the reported sale, Jacqueline P. Canney directly owns 30,042 shares of ServiceNow common stock, as shown in the Form 4’s post-transaction ownership field.

Was Jacqueline P. Canney’s ServiceNow (NOW) stock sale under a Rule 10b5-1 plan?

Yes. The Form 4 states the transaction was effected pursuant to a Rule 10b5-1 trading plan adopted by Jacqueline P. Canney on May 29, 2026.

What was the total value of Jacqueline P. Canney’s ServiceNow (NOW) stock sale?

Based on the reported sale of 7,847 shares at $138.00 per share, the total transaction value is approximately $1,082,886.

Does this ServiceNow (NOW) Form 4 indicate any derivative transactions?

No. The filing reports only a single non-derivative transaction in ServiceNow common stock, and the derivative transaction summary shows no derivative entries.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Available on EDGAR 09/01/2026 - 06:29 PM Accepted by SEC EDGAR 09/01/2026 - 06:29 PM Learn about SEC filing dates

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Canney Jacqueline P

(Last) (First) (Middle)

C/O SERVICENOW, INC.

2225 LAWSON LANE

(Street)

SANTA CLARA CALIFORNIA 95054

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
ServiceNow, Inc. [ NOW ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Chief People & AI Enblmt. Off.

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
08/28/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	08/28/2026		S(1)		7,847	D	$138	30,042	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. The transaction(s) reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 29, 2026.

Remarks:

	/s/ Jacqueline P. Canney by Hossein Nowbar, Attorney-in-Fact	09/01/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)