ServiceNow officer sells 2,034 shares of stock

Paul Fipps sold the shares at a weighted average ~$147.87 each (about $147.860–$147.875) and still directly holds 18,305.1822 ServiceNow shares.

Rhea-AI Filing Summary

ServiceNow, Inc. (NOW) officer Paul Fipps, President, Global Customer Ops, reported selling 2,034 shares of common stock on 2026-08-31 in an open market or private transaction. The sale was executed at a weighted average price of about $147.87 per share, with individual trades ranging from $147.860 to $147.875 per share. Following these transactions, Fipps directly holds 18,305.1822 shares of ServiceNow common stock.

Insider Trade Summary

Net Seller: 2,034 shares

Net Sell 1 txn

Insider Fipps Paul

Role President, Global Customer Ops

Sold 2,034 shs ($301K)

Type	Security	Shares	Price	Value
Sale	Common Stock F1, F2	2,034	$147.8747	$301K

Holdings After Transaction: Common Stock — 18,305.1822 shares (Direct)

Footnotes (2)

1. F1. Represents the aggregate of sales effected on the same day at different prices.
2. F2. Represents the weighted average sales price per share. The shares sold at prices ranging from $147.860 to $147.875 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

Key Figures

Shares sold: 2,034 shares Weighted average sales price per share: $147.8747 per share Sale price range: $147.860–$147.875 per share +2 more

5 metrics

Shares sold 2,034 shares Common Stock sold on 2026-08-31

Weighted average sales price per share $147.8747 per share Aggregate of sales on 2026-08-31

Sale price range $147.860–$147.875 per share Range of prices for trades on 2026-08-31

Shares owned after transaction 18,305.1822 shares Direct ownership following the 2026-08-31 sale

Net shares sold 2,034 shares Net-sell direction per transaction summary

Key Terms

weighted average sales price per share, open market or private transaction, beneficial ownership

3 terms

weighted average sales price per share financial

"Represents the weighted average sales price per share."

open market or private transaction financial

"Transaction code description: Sale in open market or private transaction"

beneficial ownership regulatory

"Full information regarding the number of shares sold at each price shall be provided upon request to ... a security holder of the Issuer."

Beneficial ownership means the person or entity that actually enjoys the benefits of owning shares or other assets — such as receiving dividends, voting rights, or price gains — even if the legal title is held in another name. For investors it matters because knowing who truly controls and profits from a company reveals who can influence decisions, exposes potential conflicts of interest or hidden concentration of power, and affects transparency and risk in the stock.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What insider transaction did ServiceNow (NOW) report for Paul Fipps?

ServiceNow reported that Paul Fipps, President, Global Customer Ops, sold 2,034 shares of common stock on 2026-08-31 in a sale classified as an open market or private transaction.

At what price did Paul Fipps sell ServiceNow (NOW) shares?

The reported weighted average sales price was about $147.8747 per share, with individual trades executed at prices ranging from $147.860 to $147.875 per share.

How many ServiceNow (NOW) shares does Paul Fipps own after this sale?

After the reported sale, Paul Fipps directly owns 18,305.1822 shares of ServiceNow common stock, as stated in the filing.

How many ServiceNow (NOW) shares did Paul Fipps sell?

On 2026-08-31, 2,034 shares of ServiceNow common stock were sold in aggregate by Paul Fipps, according to the Form 4 disclosure.

Was Paul Fipps’s ServiceNow (NOW) share sale under a Rule 10b5-1 trading plan?

The filing’s Rule 10b5-1 checkbox is marked false, indicating the reported transactions were not affirmed as made under a Rule 10b5-1 trading plan.

AI-generated analysis. How Rhea-AI works. Not financial advice.

Form 4 Insider Transactions: What Each Field Means →

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Available on EDGAR 09/01/2026 - 06:30 PM EDT Accepted by SEC EDGAR 09/01/2026 - 06:29 PM EDT Learn about SEC filing dates

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Fipps Paul

(Last) (First) (Middle)

C/O SERVICENOW, INC.

2225 LAWSON LANE

(Street)

SANTA CLARA CALIFORNIA 95054

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
ServiceNow, Inc. [ NOW ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	President, Global Customer Ops

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
08/31/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	08/31/2026		S		2,034(1)	D	$147.8747(2)	18,305.1822	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. Represents the aggregate of sales effected on the same day at different prices.

2. Represents the weighted average sales price per share. The shares sold at prices ranging from $147.860 to $147.875 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

Remarks:

	/s/ Paul Fipps by Hossein Nowbar, Attorney-in-Fact	09/01/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)