Playboy director sells 16,558 shares at $1.21

Playboy, Inc. (PLBY) director Tracey E. Edmonds reported selling 16,558 shares of common stock on 2026-08-26 in a sale coded as an open-market or private transaction.

Rhea-AI Filing Summary

Playboy, Inc. (PLBY) director Tracey E. Edmonds reported selling 16,558 shares of common stock on 2026-08-26 in a sale coded as an open-market or private transaction. The weighted average sale price was $1.211 per share across trades between $1.21 and $1.23. After these transactions, Edmonds directly holds 176,711 shares of Playboy common stock.

Insider Trade Summary

Net Seller: 16,558 shares

Net Sell 1 txn

Insider Edmonds Tracey E

Role Director

Sold 16,558 shs ($20K)

Type	Security	Shares	Price	Value
Sale	Common Stock F1	16,558	$1.211	$20K

Holdings After Transaction: Common Stock — 176,711 shares (Direct)

Footnotes (1)

1. F1. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions ranging from $1.21 to $1.23, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

Key Figures

Shares sold: 16,558 shares Weighted average sale price: $1.211 per share Sale price range: $1.21–$1.23 per share +1 more

4 metrics

Shares sold 16,558 shares Common Stock sold on 2026-08-26

Weighted average sale price $1.211 per share Average price for 16,558 shares sold on 2026-08-26

Sale price range $1.21–$1.23 per share Price range of multiple transactions comprising the reported sale

Shares held after transaction 176,711 shares Direct ownership by Tracey E. Edmonds after the sale

Key Terms

weighted average price, open market or private transaction, Form 4

3 terms

weighted average price financial

"The price reported in Column 4 is a weighted average price."

Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.

open market or private transaction financial

"transaction code description: Sale in open market or private transaction"

Form 4 regulatory

"INSIDER FILING DATA (Form 4)"

Form 4 is a official document that company insiders, such as executives or major shareholders, file with regulators whenever they buy or sell company shares. It provides transparency about how those with inside knowledge are trading, helping investors see if insiders are confident in the company's prospects or may be selling for personal reasons. This information can influence investor decisions by revealing insiders' perspectives on the company's value.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What insider transaction did PLBY director Tracey E. Edmonds report?

Tracey E. Edmonds reported a sale of 16,558 shares of Playboy, Inc. common stock on 2026-08-26, classified as a sale in an open market or private transaction, at a weighted average price of $1.211 per share.

At what price did Tracey E. Edmonds sell PLBY shares?

The reported weighted average sale price was $1.211 per share. According to the filing, the individual trades ranged from $1.21 to $1.23 per share, and full price-by-price details are available on request from the issuer or the SEC staff.

How many PLBY shares does Tracey E. Edmonds hold after the sale?

Following the reported sale, Tracey E. Edmonds directly holds 176,711 shares of Playboy, Inc. common stock. This figure reflects her direct ownership position after the 16,558 shares were sold.

Was the PLBY insider sale by Tracey E. Edmonds an open-market transaction?

Yes. The transaction is coded as “Sale in open market or private transaction” in the Form 4, indicating the shares were sold either in the open market or through a private transaction.

How many PLBY shares did Tracey E. Edmonds sell in total on 2026-08-26?

Tracey E. Edmonds sold a total of 16,558 shares of Playboy, Inc. common stock on 2026-08-26, executed as multiple transactions within the price range of $1.21 to $1.23 per share.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Available on EDGAR 08/28/2026 - 06:31 PM EDT Accepted by SEC EDGAR 08/28/2026 - 06:30 PM EDT Learn about SEC filing dates

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Edmonds Tracey E

(Last) (First) (Middle)

C/O PLAYBOY, INC.

10960 WILSHIRE BLVD, SUITE 2200

(Street)

LOS ANGELES CALIFORNIA 90024

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
Playboy, Inc. [ PLBY ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
	Officer (give title below)		Other (specify below)

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
08/26/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	08/26/2026		S		16,558	D	$1.211(1)	176,711	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions ranging from $1.21 to $1.23, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

Remarks:

	/s/ Christopher Riley, as Attorney-in-Fact	08/28/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)