Every Form 4 that Purple Innovation, Inc. (PRPL) has filed with the SEC in the last 12 months is listed below, newest first, and each one links through to the document itself with the summary and the scores our analysis gives it.
A Form 4 covers the transactions officers, directors and large holders report, so if you follow PRPL and want that one kind of document rather than the whole filing history, this is the page to keep. The company's other filings, of every form, are on the full PRPL filings page.
Purple Innovation, Inc. Chief Financial Officer Lucian Robert Gerard reported an open-market purchase of 60,000 shares of Class A Common Stock. The transactions occurred on May 4, 2026 at a weighted average price of $0.4906 per share, with individual trade prices ranging from $0.4839 to $0.4998. Following these purchases, Gerard directly holds 60,000 shares of Purple Innovation common stock.
Purple Innovation, Inc. principal accounting officer Ulrich George Turner acquired shares through the conversion of Restricted Stock Units. On March 31, 2026, 6,576 Restricted Stock Units converted on a one-for-one basis into 6,576 shares of Class A Common Stock at an exercise price of $0.00 per share. Following this transaction, Turner directly owned 41,007 shares of Class A Common Stock.
Purple Innovation, Inc. Chief Innovation Officer Jeffrey Layne Hutchings exercised 16,881 Restricted Stock Units on March 31, 2026, receiving the same number of Class A Common shares at a stated price of $0.00 per share. Following the transaction, he directly holds 96,947 Class A Common shares.
Each Restricted Stock Unit converts into one share of Class A Common Stock. The units referenced in the footnotes vest in three equal annual installments on March 31, 2025, March 31, 2026, and March 31, 2027, with any fractional amounts rounded down.
PURPLE INNOVATION, INC. (PRPL) – INSIDER TRANSACTION
Chief Operating Officer Eric Scott Haynor exercised restricted stock units that converted into 21,101 shares of Class A Common Stock on a one-for-one basis. Following the transaction, he directly held 260,804.55 shares of Class A Common Stock.
Each restricted stock unit represents a contingent right to receive one share of Class A Common Stock. The units underlying this award vest in three annual installments over a defined vesting period, with fractional units rounded down to the nearest whole share.
Purple Innovation, Inc. executive Jeffery Scott Kerby, Chief of Owned Retail, exercised 13,585 Restricted Stock Units, converting them into the same number of Class A Common Stock shares at $0.00 per share. To cover tax obligations, 3,920 shares were withheld at $0.6612 per share. After these transactions, Kerby directly holds 76,643 Class A shares. The related Restricted Stock Units vest in three installments over a Vesting Period running through March 31, 2027.
Purple Innovation, Inc. Chief Financial Officer Todd E. Vogensen exercised restricted stock units into Class A Common Stock and had shares withheld for taxes. On March 31, 2026, 24,116 Restricted Stock Units converted one-for-one into 24,116 shares of Class A Common Stock.
Following a tax-withholding disposition of 7,079 shares at $0.6612 per share, Vogensen held 95,432 shares of Class A Common Stock directly. The Restricted Stock Units vest in three annual installments through March 31, 2027, with fractional units rounded down to whole shares.
Purple Innovation, Inc. Chief Executive Officer Robert DeMartini exercised 80,386 Restricted Stock Units, converting them into the same number of shares of Class A Common Stock at a conversion price of $0.00 per share. These Restricted Stock Units convert into Class A Common Stock on a one-for-one basis.
To cover tax obligations related to this vesting, 23,192 shares of Class A Common Stock were withheld at $0.6612 per share, a non-market, tax-withholding disposition rather than an open-market sale. After these transactions, DeMartini directly holds 976,928 shares of Class A Common Stock.
Purple Innovation CEO Robert DeMartini reported equity compensation activity. On March 15, 2026, 56,529 Restricted Stock Units converted into an equal number of Class A Common shares, vesting per a three-year schedule. The company also confirmed that 314,943 Performance Stock Units did not vest because required stock price targets were not achieved, so no shares were issued from those awards. To cover tax obligations on the RSU vesting, 16,309 shares of Class A Common Stock were withheld at $0.7061 per share. After these transactions, DeMartini directly holds 919,734 shares of Class A Common Stock.
Purple Innovation, Inc.'s Chief Operating Officer Eric Scott Haynor exercised previously granted equity awards and adjusted his holdings. On March 15, 2026, he converted 14,097 Restricted Stock Units into the same number of Class A Common shares at a price of $0.00 per share, bringing his direct stake to 239,703.55 shares. A separate grant of 78,539 Performance Stock Units was canceled and returned to the company because the required stock price targets were not achieved, so no additional shares were issued from that award.
PURPLE INNOVATION, INC. Chief of Owned Retail Jeffery Scott Kerby reported routine equity-compensation activity. On March 15, 2026, 9,186 Restricted Stock Units were exercised, converting into the same number of Class A Common shares at no exercise price. Of these, 2,651 shares were withheld by the company at $0.7061 per share to cover tax obligations rather than sold on the open market. Separately, 51,178 Performance Stock Units granted in 2023 were returned to the issuer because stock price targets for vesting on March 15, 2026 were not achieved, and no Class A shares were issued for those awards. Following these transactions, Kerby directly holds 66,978 Class A Common shares.
Purple Innovation, Inc. Principal Accounting Officer Ulrich George Turner reported a routine equity compensation event. On March 15, 2026, Turner exercised 6,292 Restricted Stock Units, receiving the same number of Class A Common shares at a price of $0.00 per share, bringing his direct holdings to 34,431 shares.
These Restricted Stock Units convert into Class A Common Stock on a one-for-one basis and had vested over a three-year period ending March 15, 2026. Separately, 18,875 Performance Stock Units were disposed of back to the company because required stock price targets were not achieved, so no shares were issued for those awards.
Purple Innovation, Inc. Chief Financial Officer Todd E. Vogensen reported an exercise of restricted stock units that converted into 43,210 shares of Class A Common Stock on March 14, 2026 at a conversion price of $0.00 per share.
Following the RSU conversion, a separate transaction shows 12,683 shares of Class A Common Stock withheld at $0.7061 per share to cover tax obligations, a non-market disposition coded "F." After these compensation-related transactions, Vogensen directly owns 78,395 shares of Class A Common Stock. The footnotes state that each RSU represents a contingent right to one share and that the RSUs vest in three equal annual installments on March 14, 2025, March 14, 2026, and March 14, 2027, with fractional amounts rounded down.
Purple Innovation, Inc. Chief Innovation Officer Jeffrey Layne Hutchings reported compensation-related equity activity. On March 15, 2026, he exercised 11,235 Restricted Stock Units, receiving the same number of Class A Common shares at no cash exercise price, bringing his direct holdings to 80,066 shares.
The Restricted Stock Units convert into Class A Common Stock on a one-for-one basis and vest over a three-year period ending March 15, 2026. A separate grant of 62,595 Performance Stock Units tied to specific stock price targets did not vest, and no shares were issued from that award.