STOCK TITAN

[Form 4] PELOTON INTERACTIVE, INC. Insider Trading Activity

Filing Impact
(High)
Filing Sentiment
(Negative)
Form Type
4

Dion C. Sanders, Chief Commercial Officer of Peloton Interactive, acquired 238,664 shares of Class A common stock on 09/15/2025 upon vesting of performance stock units granted 10/17/2024 and immediately sold 127,911 shares on 09/16/2025 at a weighted-average price of $7.7801 per share to cover tax liabilities, leaving 110,753 shares owned directly. Separately, 459,318 restricted stock units settled on 09/14/2025 and are reported as vested/beneficially owned, with future RSU vesting scheduled quarterly beginning 08/15/2026 through 05/15/2029, subject to continued service.

Dion C. Sanders, Chief Commercial Officer di Peloton Interactive, ha acquisito 238.664 azioni ordinarie di Classe A il 15/09/2025 al vesting di unità azionarie legate a prestazioni concesse il 17/10/2024 e ha immediatamente venduto 127.911 azioni il 16/09/2025 a un prezzo ponderato di 7,7801 $ per azione per coprire le imposte, rimanendo 110.753 azioni detenute direttamente. Separatamente, 459.318 unità azionarie vincolate si sono maturate il 14/09/2025 e sono riportate come acquisite/beneficiarie, con il vesting futuro delle RSU previsto trimestralmente a partire dal 15/08/2026 fino al 15/05/2029, soggetto al proseguimento del servizio.

Dion C. Sanders, Director Comercial de Peloton Interactive, adquirió 238.664 acciones comunes de Clase A el 15/09/2025 al vesting de unidades de acciones de rendimiento concedidas el 17/10/2024 y vendió de inmediato 127.911 acciones el 16/09/2025 a un precio ponderado de 7,7801 $ por acción para cubrir obligaciones fiscales, quedando 110.753 acciones en propiedad directa. Por separado, 459.318 unidades de acciones restringidas se liquidaron el 14/09/2025 y se informan como adquiridas/beneficiarias, con el vesting futuro de RSU programado trimestralmente a partir del 15/08/2026 hasta el 15/05/2029, sujeto a la continuidad del servicio.

Dion C. Sanders, Peloton Interactive의 최고상업책임자(CCO)는 2024년 10월 17일에 부여된 성과 주식단위의 vesting에 따라 2025년 9월 15일에 A급 주식 238,664주를 취득했고, 2025년 9월 16일에 즉시 127,911주를 매도하여 주당 가중평균가 7.7801달러로 세금 부담을 충당했으며, 직접 보유 주식은 110,753주가 남았습니다. 또한 별도로 459,318주가 제한된 주식단위로 2025년 9월 14일에 정산되어 취득/수익으로 보고되며, 향후 RSU의 베스팅은 2026년 8월 15일부터 2029년 5월 15일까지 분기마다 진행될 예정이며, 서비스 유지에 따라 달라질 수 있습니다.

Dion C. Sanders, Chief Commercial Officer de Peloton Interactive, a acquis 238 664 actions ordinaires de classe A le 15/09/2025 lors de la vesting des unités d’actions de performance accordées le 17/10/2024 et a immédiatement vendu 127 911 actions le 16/09/2025 à un prix moyen pondéré de 7,7801 $ par action pour couvrir les obligations fiscales, ne laissant que 110 753 actions détenues directement. Par ailleurs, 459 318 unités d’options d’actions restreintes ont été réalisées le 14/09/2025 et sont déclarées comme acquises/bénéficiaires, avec un vesting futur des RSU prévu trimestriellement à partir du 15/08/2026 jusqu’au 15/05/2029, sous réserve de la poursuite du service.

Dion C. Sanders, Chief Commercial Officer von Peloton Interactive, erwarb zum Vesting von Leistungsaktieneinheiten am 15.09.2025 238.664 Stammaktien der Klasse A und verkaufte unmittelbar am 16.09.2025 127.911 Aktien zu einem gewichteten Durchschnittspreis von 7,7801 $ pro Aktie, um Steuerschulden zu decken. Es verbleiben 110.753 Aktien im direkten Eigentum. Zusätzlich wurden am 14.09.2025 459.318 Restricted Stock Units abgewickelt und als vesting/beneficially owned gemeldet, mit zukünftigem RSU-Vesting, das ab dem 15.08.2026 vierteljährlich bis zum 15.05.2029 geplant ist, vorbehaltlich weiterer Diensterhaltung.

دون C. ساندرز، المدير التنفيذي التجاري في Peloton Interactive، اشترى 238,664 سهماً من فئة Class A في 15/09/2025 عند استحقاق وحدات الأسهم المرتبطة بالأداء الممنوحة في 17/10/2024، وباع فوراً 127,911 سهماً في 16/09/2025 بسعرٍ مُوزَّن قدره 7.7801 دولار للسهم لتغطية الالتزامات الضريبية، تاركاً 110,753 سهماً مملوكة بشكل مباشر. كما تم settle 459,318 وحدة أسهم مقيدة في 14/09/2025 وتم الإبلاغ عنها كمستثمرين مستحقين/مستفيدين، مع استحقاق RSU مستقبلٍ مقرراً ربعياً بدءاً من 15/08/2026 حتى 15/05/2029، رهناً باستمرار الخدمة.

Dion C. Sanders,Peloton Interactive 的首席商务官,于2025年9月15日因绩效股票单位归属而购买了238,664股A类普通股,随后在2025年9月16日立即以加权平均价格7.7801美元/股出售127,911股以覆盖税负,直接持有股票剩余110,753股。另有459,318单位受限股票单位在2025年9月14日结算,并被报告为已归属/受益持有,未来RSU将自2026年8月15日开始每季度归属,直至2029年5月15日,需持续任职条件。

Positive
  • Substantial continued ownership: Reporting person retains 110,753 Class A shares after the tax-related sale plus 459,318 RSU-related shares, indicating continued equity exposure
  • Transparency: Filing discloses weighted-average sale price and price range ($7.73–$7.84) and offers to provide detailed per-transaction prices on request
Negative
  • Partial divestiture upon vesting: 127,911 shares were sold on 09/16/2025, reducing direct shareholdings, though the sale is reported as tax-related

Insights

TL;DR: Insider received vested equity and sold a portion solely to cover taxes, leaving substantial continued equity exposure.

The filing shows routine post-vesting activity: PSUs converted to 238,664 Class A shares and an associated sale of 127,911 shares to satisfy tax withholding. The weighted-average sale price of $7.7801 is disclosed with a transaction price range of $7.73–$7.84. Notably, 459,318 RSUs are recorded as settled and remain reflected as beneficially owned with a multi-year vesting schedule for remaining awards. For investors, this represents management continuing to hold meaningful equity while exercising standard liquidity to meet tax obligations; there is no indication of discretionary divestiture beyond tax-related selling.

TL;DR: Transactions are routine compensation settlements and tax-related sales, consistent with standard executive equity practices.

The Form 4 discloses settlement of performance stock units and RSUs and a contemporaneous sale limited to the number of shares needed to cover tax liabilities. The filing includes assurances that the sale prices are a weighted average across multiple transactions and offers to provide transaction-level price breakdowns on request. The transactions do not reflect changes in officer role or other governance actions; they appear compliant with Section 16 reporting obligations and standard practice for satisfying withholding obligations upon vesting.

Dion C. Sanders, Chief Commercial Officer di Peloton Interactive, ha acquisito 238.664 azioni ordinarie di Classe A il 15/09/2025 al vesting di unità azionarie legate a prestazioni concesse il 17/10/2024 e ha immediatamente venduto 127.911 azioni il 16/09/2025 a un prezzo ponderato di 7,7801 $ per azione per coprire le imposte, rimanendo 110.753 azioni detenute direttamente. Separatamente, 459.318 unità azionarie vincolate si sono maturate il 14/09/2025 e sono riportate come acquisite/beneficiarie, con il vesting futuro delle RSU previsto trimestralmente a partire dal 15/08/2026 fino al 15/05/2029, soggetto al proseguimento del servizio.

Dion C. Sanders, Director Comercial de Peloton Interactive, adquirió 238.664 acciones comunes de Clase A el 15/09/2025 al vesting de unidades de acciones de rendimiento concedidas el 17/10/2024 y vendió de inmediato 127.911 acciones el 16/09/2025 a un precio ponderado de 7,7801 $ por acción para cubrir obligaciones fiscales, quedando 110.753 acciones en propiedad directa. Por separado, 459.318 unidades de acciones restringidas se liquidaron el 14/09/2025 y se informan como adquiridas/beneficiarias, con el vesting futuro de RSU programado trimestralmente a partir del 15/08/2026 hasta el 15/05/2029, sujeto a la continuidad del servicio.

Dion C. Sanders, Peloton Interactive의 최고상업책임자(CCO)는 2024년 10월 17일에 부여된 성과 주식단위의 vesting에 따라 2025년 9월 15일에 A급 주식 238,664주를 취득했고, 2025년 9월 16일에 즉시 127,911주를 매도하여 주당 가중평균가 7.7801달러로 세금 부담을 충당했으며, 직접 보유 주식은 110,753주가 남았습니다. 또한 별도로 459,318주가 제한된 주식단위로 2025년 9월 14일에 정산되어 취득/수익으로 보고되며, 향후 RSU의 베스팅은 2026년 8월 15일부터 2029년 5월 15일까지 분기마다 진행될 예정이며, 서비스 유지에 따라 달라질 수 있습니다.

Dion C. Sanders, Chief Commercial Officer de Peloton Interactive, a acquis 238 664 actions ordinaires de classe A le 15/09/2025 lors de la vesting des unités d’actions de performance accordées le 17/10/2024 et a immédiatement vendu 127 911 actions le 16/09/2025 à un prix moyen pondéré de 7,7801 $ par action pour couvrir les obligations fiscales, ne laissant que 110 753 actions détenues directement. Par ailleurs, 459 318 unités d’options d’actions restreintes ont été réalisées le 14/09/2025 et sont déclarées comme acquises/bénéficiaires, avec un vesting futur des RSU prévu trimestriellement à partir du 15/08/2026 jusqu’au 15/05/2029, sous réserve de la poursuite du service.

Dion C. Sanders, Chief Commercial Officer von Peloton Interactive, erwarb zum Vesting von Leistungsaktieneinheiten am 15.09.2025 238.664 Stammaktien der Klasse A und verkaufte unmittelbar am 16.09.2025 127.911 Aktien zu einem gewichteten Durchschnittspreis von 7,7801 $ pro Aktie, um Steuerschulden zu decken. Es verbleiben 110.753 Aktien im direkten Eigentum. Zusätzlich wurden am 14.09.2025 459.318 Restricted Stock Units abgewickelt und als vesting/beneficially owned gemeldet, mit zukünftigem RSU-Vesting, das ab dem 15.08.2026 vierteljährlich bis zum 15.05.2029 geplant ist, vorbehaltlich weiterer Diensterhaltung.

SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
1. Name and Address of Reporting Person*
Sanders Dion C.

(Last) (First) (Middle)
C/O PELOTON INTERACTIVE, INC.
441 NINTH AVENUE, SIXTH FLOOR

(Street)
NEW YORK NY 10001

(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
PELOTON INTERACTIVE, INC. [ PTON ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director 10% Owner
X Officer (give title below) Other (specify below)
Chief Commercial Officer
3. Date of Earliest Transaction (Month/Day/Year)
09/14/2025
4. If Amendment, Date of Original Filed (Month/Day/Year)
6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Class A Common Stock 09/15/2025 A(1) 238,664 A $0 238,664 D
Class A Common Stock 09/16/2025 S(2) 127,911 D $7.7801(3) 110,753 D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Restricted Stock Unit (RSU) (4) 09/14/2025 A 459,318 (5) (5) Class A Common Stock 459,318 $0 459,318 D
Explanation of Responses:
1. Represents shares of Class A Common Stock acquired upon the vesting of performance stock units ("PSUs") granted on October 17, 2024.
2. The sale of shares is for the sole purpose of covering the Reporting Person's tax liability with respect to the settlement of PSUs.
3. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $7.7300 to $7.8400 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
4. Each Restricted Stock Unit ("RSU") represents a contingent right to receive one share of the Issuer's Class A Common Stock.
5. The RSUs vest as to 1/12 of the total shares on August 15, 2026, then 1/12 of the total shares vest quarterly thereafter, with 100% of the total shares vested on May 15, 2029, subject to the Reporting Person's provision of service to the Issuer on each vesting date.
Remarks:
/s/ Tammy Albarran as attorney-in-fact for Dion C. Sanders 09/16/2025
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What did Peloton (PTON) insider Dion C. Sanders report on Form 4?

The filing reports acquisition of 238,664 Class A shares upon PSU vesting, a sale of 127,911 shares to cover taxes at a weighted-average price of $7.7801, and beneficial ownership of 110,753 shares plus 459,318 RSU-related shares.

Were the share sales by the officer discretionary or for another purpose?

The sale of 127,911 shares is disclosed as conducted solely to cover the Reporting Person's tax liability related to PSU settlement.

What is the price range for the shares sold on 09/16/2025?

The shares were sold at prices ranging from $7.73 to $7.84 per share; the filing lists a weighted-average price of $7.7801.

How many RSUs were reported and what is their vesting schedule?

The filing reports 459,318 RSUs; remaining RSUs vest 1/12 on 08/15/2026 and then quarterly, reaching 100% vesting on 05/15/2029, subject to continued service.

Does this Form 4 indicate any change in the officer’s role or control status?

No. The form lists the Reporting Person as Chief Commercial Officer and does not disclose any change in role or control; transactions relate to equity compensation settlement and tax-related sale.
Peloton Interactive, Inc.

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