[Form 4] Rocky Brands, Inc. Insider Trading Activity

Rhea-AI Filing Summary

Rocky Brands, Inc. (RCKY) director Michael L. Finn executed offsetting insider transactions on 09/04/2025. Mr. Finn exercised a stock option to acquire 5,000 shares at an exercise price of $28.07, briefly increasing his beneficial ownership to 36,395 shares. The same day he reported sales of 5,000 shares at a weighted average price of $29.73 (sales ranged $29.73–$29.88), leaving him with 31,395 shares beneficially owned. The filing notes the options vested in four equal tranches during 2021 and lists the transactions as reported by an attorney-in-fact on 09/05/2025.

Positive

• Option exercise executed: 5,000 shares acquired via exercise at $28.07, demonstrating fulfillment of vested option rights
• Clear disclosure of vesting: Options vested in four equal tranches during 2021, which is explicitly stated

Negative

• Net decline in beneficial ownership: After sales, holdings decreased to 31,395 shares
• Sale realized gains: 5,000 shares sold at a weighted average of $29.73, reducing long position

Insights

Financial Analyst

TL;DR: Director exercised 5,000 options and sold 5,000 shares same day; net beneficial holdings declined to 31,395 shares.

The filings show a routine insider exercise and contemporaneous sale on 09/04/2025. The option exercise price was $28.07 and the reported weighted average sale price was $29.73. Because the acquisition and disposal offset one another, the transaction does not change overall share exposure materially but does realize value from vested options. No other company financial metrics or disclosures are provided in this Form 4.

Corporate Governance Expert

TL;DR: Transactions appear procedural and compliant, with option vesting disclosed and attorney-in-fact signature present.

The Form 4 discloses that the options vested across four tranches in 2021, satisfying exercise eligibility. The form includes an attorney-in-fact signature dated 09/05/2025, indicating proper submission formalities. There is no indication of noncompliance or exceptional corporate-governance events in this filing; it reports standard Section 16 activity only.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
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Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Finn Michael L

(Last) (First) (Middle)

3700 PARAGON DRIVE

(Street)

COLUMBUS OH 43228

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
ROCKY BRANDS, INC. [ RCKY ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
	Officer (give title below)		Other (specify below)

3. Date of Earliest Transaction (Month/Day/Year)
09/04/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock, without par value	09/04/2025		M		5,000	A	$28.07	36,395	D
Common Stock, without par value	09/04/2025		S		5,000	D	$29.73(1)	31,395	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares
Stock Option (right to buy)	$28.07	09/04/2025		M			5,000	(2)	01/04/2026	Common Stock, without par value	5,000	$0.0000	0.0000	D

Explanation of Responses:

1. Price represents a weighted average of the sale price. Shares were sold at prices ranging from $29.73 to $29.88. Upon the request by the SEC staff, the Issuer, or a security holder of the Issuer, the reporting person will provide the full information about the number of shares sold at each separate price.

2. Options vested 25% on each of March 31, 2021, June 30, 2021, September 30, 2021 and December 31, 2021.

	Jeremy D. Siegfried, Attorney-in-Fact	09/05/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What transactions did Michael L. Finn report on the Form 4 for RCKY?

He exercised 5,000 option-based shares at $28.07 and sold 5,000 shares at a weighted average price of $29.73 on 09/04/2025.

How many RCKY shares does Michael L. Finn beneficially own after these transactions?

He beneficially owns 31,395 shares following the reported transactions.

When did the options that were exercised vest?

The filing states the options vested 25% on each of March 31, 2021; June 30, 2021; September 30, 2021; and December 31, 2021.

What prices were involved in the transactions reported on the Form 4?

Exercise price: $28.07 per share. Sale weighted average price: $29.73; individual sale prices ranged from $29.73 to $29.88.

Who signed the Form 4 filing for Michael L. Finn?

The filing is dated 09/05/2025 and signed by attorney-in-fact Jeremy D. Siegfried.