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Reddit CFO Surrenders 3,066 Shares for Taxes, Sells Additional Stock via 10b5-1

Filing Impact
(Very High)
Filing Sentiment
(Negative)
Form Type
4

Rhea-AI Filing Summary

Michelle Marie Reynolds, Chief Accounting Officer of Reddit, Inc. (RDDT), reported transactions in Class A common stock. On 08/20/2025 the company withheld 3,066 shares to satisfy the reporting person’s tax withholding obligations; the filing notes this was not a market sale. On 08/22/2025 the reporting person sold multiple blocks of shares pursuant to a Rule 10b5-1 trading plan adopted March 11, 2025. The sales executed at prices reported by line item between $215 and $229.39 per share, reducing total beneficial ownership to 28,088 shares following the reported transactions. The Form 4 is signed by Julie Rogers as attorney-in-fact for the reporting person.

Positive

  • Sales were executed under a Rule 10b5-1 trading plan adopted March 11, 2025, indicating pre-planned transactions.
  • 3,066 shares were withheld on 08/20/2025 to satisfy tax withholding, explicitly noted as not a market sale.
  • Form 4 includes explanatory footnotes and an attorney-in-fact signature, supporting disclosure completeness.

Negative

  • The reporting person disposed of multiple blocks totaling 3,214 shares on 08/22/2025, reducing beneficial ownership to 28,088 shares.
  • Sales executed across price ranges (per-footnote ranges include approximately $214.85 to $229.39), indicating multiple trade prices rather than a single execution price.

Insights

TL;DR: Routine insider share reductions occurred under a pre-established 10b5-1 plan and a tax-withholding share surrender; no new compensation or grants disclosed.

The Form 4 documents a non-market withholding of 3,066 shares on 08/20/2025 to satisfy tax obligations and a sequence of market sales on 08/22/2025 effected pursuant to a Rule 10b5-1 trading plan adopted March 11, 2025. The sales are reported across multiple trade lots with per-share prices on the form ranging from approximately $214.85 to $229.39. The filing shows the reporter’s beneficial ownership after these transactions at 28,088 Class A shares. These are routine disclosures that provide transparency about insider liquidity but do not, by themselves, disclose operational or financial performance information.

TL;DR: The insider followed a documented 10b5-1 plan and properly reported tax-related withholding; procedural compliance appears evident.

The submission indicates the reporting person used a Rule 10b5-1 plan for the August 22, 2025 sales and that some shares were withheld on August 20, 2025 to meet tax-withholding obligations rather than sold in the market. The Form 4 includes the attorney-in-fact signature and explanatory footnotes detailing execution price ranges and an undertaking to provide trade-level details on request. From a governance perspective, the filing shows adherence to structured trading arrangements and disclosure requirements.

Insider Reynolds Michelle Marie
Role Chief Accounting Officer
Sold 3,214 shs ($700K)
Type Security Shares Price Value
Sale Class A Common Stock 1,706 $215.00 $367K
Sale Class A Common Stock 583 $217.40 $127K
Sale Class A Common Stock 269 $218.48 $59K
Sale Class A Common Stock 100 $219.31 $22K
Sale Class A Common Stock 100 $221.07 $22K
Sale Class A Common Stock 100 $223.07 $22K
Sale Class A Common Stock 156 $226.45 $35K
Sale Class A Common Stock 100 $227.33 $23K
Sale Class A Common Stock 100 $229.39 $23K
Tax Withholding Class A Common Stock 3,066 $228.18 $700K
Holdings After Transaction: Class A Common Stock — 29,596 shares (Direct)
Footnotes (1)
  1. These shares were withheld by the Company to satisfy the reporting person's tax withholding obligations. Not a market sale. The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on March 11, 2025. The sales were executed in multiple trades at prices ranging from $214.85 to $215.01. The price reported reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price within the ranges set forth in footnotes (3) to (6) to this Form 4. The sales were executed in multiple trades at prices ranging from $217.01 to $217.82. The sales were executed in multiple trades at prices ranging from $218.01 to $218.81. The sales were executed in multiple trades at prices ranging from $226.18 to $226.94.
Form 4 Insider Transactions: What Each Field Means →
SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
 Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Reynolds Michelle Marie
(Last) (First) (Middle)
C/O REDDIT, INC.
303 2ND STREET, SOUTH TOWER, 5TH FLOOR
(Street)
SAN FRANCISCO CA 94107
(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
Reddit, Inc. [ RDDT ] 		5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director 10% Owner
X Officer (give title below) Other (specify below)
Chief Accounting Officer
3. Date of Earliest Transaction (Month/Day/Year)
08/20/2025
4. If Amendment, Date of Original Filed (Month/Day/Year)
 6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Class A Common Stock 08/20/2025 F 3,066(1) D $228.18 31,302 D
Class A Common Stock 08/22/2025 S 1,706(2) D $215(3) 29,596 D
Class A Common Stock 08/22/2025 S 583(2) D $217.4(4) 29,013 D
Class A Common Stock 08/22/2025 S 269(2) D $218.48(5) 28,744 D
Class A Common Stock 08/22/2025 S 100(2) D $219.31 28,644 D
Class A Common Stock 08/22/2025 S 100(2) D $221.07 28,544 D
Class A Common Stock 08/22/2025 S 100(2) D $223.07 28,444 D
Class A Common Stock 08/22/2025 S 156(2) D $226.45(6) 28,288 D
Class A Common Stock 08/22/2025 S 100(2) D $227.33 28,188 D
Class A Common Stock 08/22/2025 S 100(2) D $229.39 28,088 D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Explanation of Responses:
1. These shares were withheld by the Company to satisfy the reporting person's tax withholding obligations. Not a market sale.
2. The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on March 11, 2025.
3. The sales were executed in multiple trades at prices ranging from $214.85 to $215.01. The price reported reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price within the ranges set forth in footnotes (3) to (6) to this Form 4.
4. The sales were executed in multiple trades at prices ranging from $217.01 to $217.82.
5. The sales were executed in multiple trades at prices ranging from $218.01 to $218.81.
6. The sales were executed in multiple trades at prices ranging from $226.18 to $226.94.
Remarks:
/s/ Julie Rogers, Attorney-in-Fact 08/22/2025
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

Source: View Original Filing on SEC EDGAR

FAQ

What insider transactions did Michelle Reynolds (RDDT) report?

The Form 4 reports 3,066 shares withheld on 08/20/2025 for tax withholding and the sale of 3,214 shares on 08/22/2025 under a Rule 10b5-1 plan, leaving 28,088 shares beneficially owned.

Were the August 22, 2025 sales by Michelle Reynolds planned?

Yes. The filing states the sales on 08/22/2025 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on March 11, 2025.

What prices were the shares sold at in the reported transactions?

The Form 4 lists line-item prices between $215 and $229.39 and footnotes disclose execution price ranges for the multiple trades within those lines (e.g., $214.85–$215.01; $217.01–$217.82; $218.01–$218.81; $226.18–$226.94).

Was any withholding characterized as a market sale?

No. The filing explicitly states the 3,066 shares withheld on 08/20/2025 were withheld to satisfy tax withholding obligations and were not a market sale.

Who signed the Form 4 on behalf of the reporting person?

The Form 4 is signed '/s/ Julie Rogers, Attorney-in-Fact' with a signature date of 08/22/2025.