Rockwell Automation (ROK) SVP sells 1,250 shares in planned trade

Filing Impact

(Moderate)

Filing Sentiment

(Negative)

Form Type

Rhea-AI Filing Summary

Rockwell Automation senior vice president of Software and Control, Bulho Matheus De A G Viera, sold 1,250 shares of common stock in an open-market transaction at $387.50 per share. The sale was executed under a pre-arranged Rule 10b5-1 trading plan entered into on 11/26/2025.

Following the sale, Viera holds 1,734 shares of Rockwell Automation stock directly. In addition, 5.71 shares are held indirectly through units in the Company Savings Plan, based on information from the plan administrator as of 3/31/2026.

Insider Trade Summary 10b5-1

Net Seller: 1,250 shares ($484,375)

Net Sell 2 txns

Insider Bulho Matheus De A G Viera

Role SVP Software and Control

Sold 1,250 shs ($484K)

Type	Security	Shares	Price	Value
Sale	Common Stock	1,250	$387.50	$484K
holding	Common Stock	--	--	--

Holdings After Transaction: Common Stock — 1,734 shares (Direct); Common Stock — 5.71 shares (Indirect, By Savings Plan)

Footnotes (1)

Sale of shares pursuant to Rule 10b5-1 plan entered into on 11/26/2025. Shares represented by Company stock fund units acquired under the Company Savings Plan based on information furnished by the Plan Administrator as of 3/31/2026.

Key Figures

Shares sold: 1,250 shares Sale price per share: $387.50 per share Direct holdings after sale: 1,734 shares +2 more

5 metrics

Shares sold 1,250 shares Open-market sale on 2026-04-08

Sale price per share $387.50 per share Open-market sale on 2026-04-08

Direct holdings after sale 1,734 shares Common stock held directly after transaction

Indirect savings plan holdings 5.71 shares Company Savings Plan units as of 2026-03-31

Net shares sold 1,250 shares Net-sell direction per transaction summary

Key Terms

Rule 10b5-1 plan, open-market sale, Company Savings Plan, Common Stock

4 terms

Rule 10b5-1 plan financial

"Sale of shares pursuant to Rule 10b5-1 plan entered into on 11/26/2025."

A Rule 10b5-1 plan is a prearranged, written schedule that lets corporate insiders buy or sell company stock at set times or amounts, even if they later learn material nonpublic information. Think of it like setting an automatic thermostat for trades: it creates a clear record that trades were planned in advance, reducing the risk of insider-trading accusations and helping investors trust that insider transactions are routine rather than based on secret information.

open-market sale financial

"transaction_action": "open-market sale""

An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.

Company Savings Plan financial

"acquired under the Company Savings Plan based on information furnished"

Common Stock financial

"security_title": "Common Stock""

Common stock represents ownership shares in a company, giving investors a stake in its success and a say in important decisions through voting rights. It is the most common type of stock traded on markets and can provide income through dividends, as well as potential for value growth. For investors, holding common stock means sharing in the company’s profits and risks.

Form 4 Insider Transactions: What Each Field Means →

04/09/2026 - 08:52 PM

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Bulho Matheus De A G Viera

(Last)

(First)

(Middle)

1201 S. 2ND STREET

(Street)

MILWAUKEE

WISCONSIN

53204

(City)

(State)

(Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
ROCKWELL AUTOMATION, INC [ ROK ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director	10% Owner
X	Officer (give title below)	Other (specify below)
	SVP Software and Control

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
04/08/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	Amount	(A) or (D)	Price		6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
Common Stock	04/08/2026		S⁽¹⁾		1,250	D	$387.5	1,734	D
Common Stock								5.71⁽²⁾	I	By Savings Plan

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares	8. Price of Derivative Security (Instr. 5)		10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)

Explanation of Responses:

1. Sale of shares pursuant to Rule 10b5-1 plan entered into on 11/26/2025.

2. Shares represented by Company stock fund units acquired under the Company Savings Plan based on information furnished by the Plan Administrator as of 3/31/2026.

Remarks:

	Danielle White, Attorney-In-Fact for Matheus De A G Viera Bulho	04/09/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

Source: View Original Filing on SEC EDGAR

FAQ

What insider transaction did Rockwell Automation (ROK) report for Bulho Matheus De A G Viera?

Rockwell Automation reported that SVP Software and Control Bulho Matheus De A G Viera sold 1,250 shares of common stock at $387.50 per share. The transaction was an open-market sale executed under a pre-arranged Rule 10b5-1 trading plan.

How many Rockwell Automation (ROK) shares did the SVP sell and at what price?

Bulho Matheus De A G Viera sold 1,250 Rockwell Automation common shares at $387.50 per share. This was a single open-market sale transaction disclosed in the Form 4 insider filing for the company.

Was the Rockwell Automation (ROK) insider sale made under a Rule 10b5-1 plan?

Yes. The filing states the 1,250-share sale by Bulho Matheus De A G Viera was made under a Rule 10b5-1 trading plan entered into on 11/26/2025, indicating the trade was pre-scheduled rather than opportunistic.

How many Rockwell Automation (ROK) shares does the insider hold after the sale?

After the transaction, Bulho Matheus De A G Viera holds 1,734 Rockwell Automation shares directly. The filing also notes an additional 5.71 shares held indirectly through the Company Savings Plan as of 3/31/2026.

What indirect Rockwell Automation (ROK) holdings does the insider report?

The Form 4 shows 5.71 Rockwell Automation shares held indirectly for Bulho Matheus De A G Viera through Company stock fund units in the Company Savings Plan, based on information furnished by the plan administrator as of 3/31/2026.

What role does Bulho Matheus De A G Viera hold at Rockwell Automation (ROK)?

Bulho Matheus De A G Viera is identified as an officer of Rockwell Automation, serving as Senior Vice President, Software and Control. This executive position is noted in the insider trading report detailing the recent share sale.