Rockwell SVP sells 1,250 Rockwell Automation shares
Rockwell Automation senior vice president of Software and Control, Bulho Matheus De A G Viera, sold 1,250 shares of common stock in an open-market transaction at $387.50 per share.
Rhea-AI Filing Summary
Rockwell Automation senior vice president of Software and Control, Bulho Matheus De A G Viera, sold 1,250 shares of common stock in an open-market transaction at $387.50 per share. The sale was executed under a pre-arranged Rule 10b5-1 trading plan entered into on 11/26/2025.
Following the sale, Viera holds 1,734 shares of Rockwell Automation stock directly. In addition, 5.71 shares are held indirectly through units in the Company Savings Plan, based on information from the plan administrator as of 3/31/2026.
Positive
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Insider Trade Summary 10b5-1
Net Seller: 1,250 shares
Net Sell
2 txns
Insider
Bulho Matheus De A G Viera
Role
SVP Software and Control
Sold
1,250 shs ($484K)
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Sale | Common Stock | 1,250 | $387.50 | $484K |
| holding | Common Stock | -- | -- | -- |
Holdings After Transaction:
Common Stock — 1,734 shares (Direct);
Common Stock — 5.71 shares (Indirect, By Savings Plan)
Footnotes (2)
- F1. Sale of shares pursuant to Rule 10b5-1 plan entered into on 11/26/2025.
- F2. Shares represented by Company stock fund units acquired under the Company Savings Plan based on information furnished by the Plan Administrator as of 3/31/2026.
Key Figures
Shares sold: 1,250 shares
Sale price per share: $387.50 per share
Direct holdings after sale: 1,734 shares
+2 more
5 metrics
Shares sold
1,250 shares
Open-market sale on 2026-04-08
Sale price per share
$387.50 per share
Open-market sale on 2026-04-08
Direct holdings after sale
1,734 shares
Common stock held directly after transaction
Indirect savings plan holdings
5.71 shares
Company Savings Plan units as of 2026-03-31
Net shares sold
1,250 shares
Net-sell direction per transaction summary
Key Terms
Rule 10b5-1 plan, open-market sale, Company Savings Plan, Common Stock
4 terms
Rule 10b5-1 plan financial
"Sale of shares pursuant to Rule 10b5-1 plan entered into on 11/26/2025."
A Rule 10b5-1 plan is a prearranged, written schedule that lets corporate insiders buy or sell company stock at set times or amounts, even if they later learn material nonpublic information. Think of it like setting an automatic thermostat for trades: it creates a clear record that trades were planned in advance, reducing the risk of insider-trading accusations and helping investors trust that insider transactions are routine rather than based on secret information.
open-market sale financial
"transaction_action": "open-market sale""
An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.
Company Savings Plan financial
"acquired under the Company Savings Plan based on information furnished"
Common Stock financial
"security_title": "Common Stock""
Common stock represents ownership shares in a company, giving investors a stake in its success and a say in important decisions through voting rights. It is the most common type of stock traded on markets and can provide income through dividends, as well as potential for value growth. For investors, holding common stock means sharing in the company’s profits and risks.
FAQ
AI-generated questions and answers. How Rhea-AI works. Not financial advice.
What insider transaction did Rockwell Automation (ROK) report for Bulho Matheus De A G Viera?
Rockwell Automation reported that SVP Software and Control Bulho Matheus De A G Viera sold 1,250 shares of common stock at $387.50 per share. The transaction was an open-market sale executed under a pre-arranged Rule 10b5-1 trading plan.
Was the Rockwell Automation (ROK) insider sale made under a Rule 10b5-1 plan?
Yes. The filing states the 1,250-share sale by Bulho Matheus De A G Viera was made under a Rule 10b5-1 trading plan entered into on 11/26/2025, indicating the trade was pre-scheduled rather than opportunistic.
What indirect Rockwell Automation (ROK) holdings does the insider report?
The Form 4 shows 5.71 Rockwell Automation shares held indirectly for Bulho Matheus De A G Viera through Company stock fund units in the Company Savings Plan, based on information furnished by the plan administrator as of 3/31/2026.
What role does Bulho Matheus De A G Viera hold at Rockwell Automation (ROK)?
Bulho Matheus De A G Viera is identified as an officer of Rockwell Automation, serving as Senior Vice President, Software and Control. This executive position is noted in the insider trading report detailing the recent share sale.
AI-generated analysis. How Rhea-AI works. Not financial advice.
