Rockwell Automation (NYSE: ROK) CRO sells 550 shares under 10b5-1 plan

Rhea-AI Filing Summary

Rockwell Automation Sr. VP and Chief Revenue Officer Scott Genereux executed an open-market sale of 550 shares of Common Stock at $447.73 per share. The transaction was carried out under a Rule 10b5-1 trading plan entered into on November 26, 2025, leaving him with 2,764 shares held directly.

Insider Trade Summary 10b5-1

Net Seller: 550 shares ($246,252)

Net Sell 1 txn

Insider GENEREUX SCOTT

Role Sr.VP, Chief Revenue Officer

Sold 550 shs ($246K)

Type	Security	Shares	Price	Value
Sale	Common Stock	550	$447.73	$246K

Holdings After Transaction: Common Stock — 2,764 shares (Direct, null)

Footnotes (1)

1. [object Object]

Key Figures

Shares sold: 550 shares Sale price per share: $447.73 per share Shares owned after sale: 2,764 shares

3 metrics

Shares sold 550 shares Open-market sale on May 5, 2026

Sale price per share $447.73 per share Common Stock transaction

Shares owned after sale 2,764 shares Direct ownership following transaction

Key Terms

Rule 10b5-1 plan, open-market sale, Common Stock

3 terms

Rule 10b5-1 plan regulatory

"Sale of shares pursuant to Rule 10b5-1 plan entered into on 11/26/2025"

A Rule 10b5-1 plan is a prearranged, written schedule that lets corporate insiders buy or sell company stock at set times or amounts, even if they later learn material nonpublic information. Think of it like setting an automatic thermostat for trades: it creates a clear record that trades were planned in advance, reducing the risk of insider-trading accusations and helping investors trust that insider transactions are routine rather than based on secret information.

open-market sale financial

"transaction_action: open-market sale of Common Stock"

An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.

Common Stock financial

"550 shares of Common Stock at $447.73 per share"

Common stock represents ownership shares in a company, giving investors a stake in its success and a say in important decisions through voting rights. It is the most common type of stock traded on markets and can provide income through dividends, as well as potential for value growth. For investors, holding common stock means sharing in the company’s profits and risks.

Form 4 Insider Transactions: What Each Field Means →

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

GENEREUX SCOTT

(Last) (First) (Middle)

1201 SOUTH SECOND STREET

(Street)

MILWAUKEE WISCONSIN 53204

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
ROCKWELL AUTOMATION, INC [ ROK ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Sr.VP, Chief Revenue Officer

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
05/05/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	05/05/2026		S(1)		550	D	$447.73	2,764	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. Sale of shares pursuant to Rule 10b5-1 plan entered into on 11/26/2025.

Remarks:

	Danielle White, Attorney-in-fact for Scott Genereux	05/06/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

FAQ

What insider transaction did Rockwell Automation (ROK) report for Scott Genereux?

Rockwell Automation reported that Scott Genereux, Sr. VP and Chief Revenue Officer, sold 550 shares of Common Stock. The sale was an open-market transaction executed under a Rule 10b5-1 trading plan, reflecting routine portfolio management rather than a newly arranged discretionary trade.

At what price did the Rockwell Automation (ROK) insider shares sell?

Scott Genereux sold 550 Rockwell Automation Common Stock shares at $447.73 per share. This open-market transaction was disclosed in a Form 4 filing and occurred pursuant to a pre-established Rule 10b5-1 trading plan adopted on November 26, 2025.

How many Rockwell Automation (ROK) shares does Scott Genereux hold after the sale?

Following the sale, Scott Genereux directly holds 2,764 shares of Rockwell Automation Common Stock. This post-transaction ownership figure comes from the Form 4 filing and reflects his remaining direct equity position after the 550-share open-market sale.

Was the Rockwell Automation (ROK) insider sale made under a Rule 10b5-1 plan?

Yes. The Form 4 footnote states the 550-share sale was executed pursuant to a Rule 10b5-1 plan entered into on November 26, 2025. Such pre-arranged plans allow insiders to trade shares on a predetermined schedule, helping separate trades from day-to-day market information.

Who is the Rockwell Automation (ROK) insider involved in this Form 4 filing?

The insider is Scott Genereux, who serves as Senior Vice President and Chief Revenue Officer at Rockwell Automation. He reported an open-market sale of 550 Common Stock shares and now directly owns 2,764 shares, according to the Form 4 disclosure.