ROKU insider sale: 15,404 shares proposed, $1.59M value

ROKU, Inc. notice reports a proposed insider sale of 15,404 common shares valued at $1,591,424.03 to be sold through Morgan Stanley Smith Barney LLC on 10/06/2025.

Rhea-AI Filing Summary

ROKU, Inc. notice reports a proposed insider sale of 15,404 common shares valued at $1,591,424.03 to be sold through Morgan Stanley Smith Barney LLC on 10/06/2025. The shares were acquired the same day by a stock option exercise and paid in cash.

The filing shows the selling person, Charles Collier, sold a total of 360,419 shares during the prior three months for aggregate gross proceeds of $35,441,888.79. The proposed sale will be executed on the NASDAQ. The filer certifies no undisclosed material adverse information and includes standard Rule 10b5-1 notice language where applicable.

Positive

• Planned sale is transparent via a Rule 144 notice filed for a defined block of 15,404 shares
• Securities were acquired by stock option exercise and paid in cash, indicating ordinary compensation liquidity

Negative

• Substantial insider selling recently: 360,419 shares sold in the past three months for $35,441,888.79
• Additional supply hitting market on 10/06/2025 could exert short-term downward pressure

Insights

Insider Transactions Analyst

TL;DR: An insider exercised options and is selling a small block after multiple recent large disposals.

The transaction is a stock option exercise with immediate sale of 15,404 shares for $1,591,424.03, executed through Morgan Stanley Smith Barney LLC on 10/06/2025. This is a routine liquidity event when option holders convert and sell shares for cash.

Recent activity shows 360,419 shares sold in the prior three months for $35,441,888.79, which is a sizable volume of insider selling over a short period. Watch short-term share supply impacts around the indicated sale date; any clustering of insider sales can affect trading liquidity within days to weeks.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What is the size and value of the proposed Roku (ROKU) insider sale?

The filing shows a proposed sale of 15,404 common shares valued at $1,591,424.03 to be sold on 10/06/2025.

How were the shares being sold acquired in the ROKU Form 144?

The shares were acquired on 10/06/2025 by stock option exercise and paid for in cash.

Who is the broker handling the proposed sale in the filing?

The broker listed is Morgan Stanley Smith Barney LLC at 1 New York Plaza, New York, NY, executing the sale on the NASDAQ.

How much insider selling occurred in the prior three months for ROKU?

The filing lists five sales totaling 360,419 shares with aggregate gross proceeds of $35,441,888.79 in the past three months.

Does the filer state any undisclosed material information?

By signing the notice the filer represents they do not know any material adverse information that has not been publicly disclosed.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Accepted by SEC EDGAR 10/06/2025 - 04:26 PM EDT Learn about SEC filing dates

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK	0001951665
Filer CCC	XXXXXXXX
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer	ROKU, INC.
SEC File Number	001-38211
Address of Issuer	1173 Coleman Avenue San Jose CALIFORNIA 95110
Phone	408-556-9040
Name of Person for Whose Account the Securities are To Be Sold	CHARLES COLLIER
See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.
Relationship to Issuer	Officer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Morgan Stanley Smith Barney LLC Executive Financial Services 1 New York Plaza 8th Floor New York NY 10004	15404	1591424.03	147330633	10/06/2025	NASDAQ

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	10/06/2025	Stock Option Exercise	ISSUER			15404	10/06/2025	Cash

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
CHARLES COLLIER 1173 Coleman Avenue San Jose CA 95110	Common	10/01/2025	112961	11861089.84
CHARLES COLLIER 1173 Coleman Avenue San Jose CA 95110	Common	09/04/2025	10269	1018079.96
CHARLES COLLIER 1173 Coleman Avenue San Jose CA 95110	Common	09/03/2025	14361	1394002.51
CHARLES COLLIER 1173 Coleman Avenue San Jose CA 95110	Common	08/22/2025	10269	975555.00
CHARLES COLLIER 1173 Coleman Avenue San Jose CA 95110	Common	07/21/2025	212559	20193161.48

144: Remarks and Signature

Remarks
Date of Notice	10/06/2025
Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1	11/26/2024
ATTENTION:
The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.
Signature	/s/ Charles Collier
ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)