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  4. [Form 4] ROKU, INC Insider Trading Activity

ROKU CFO & COO Jedda files Form 4 for stock and RSU moves

Filing Impact
(Very High)
Filing Sentiment
(Negative)
Form Type
4

Rhea-AI Filing Summary

Roku, Inc. (ROKU) Chief Financial Officer and Chief Operating Officer Dan Jedda reported several equity transactions on November 17, 2025. He sold 3,000 shares of Class A common stock at $99.09 per share under a Rule 10b5‑1 trading plan. On the same day, 26,131 shares were acquired through the vesting and settlement of restricted stock units at a price of $0 per share, and 10,284 shares were withheld at $96.89 per share to cover tax obligations related to RSU vesting.

Following these transactions, Jedda directly owned 93,267 shares of Roku Class A common stock. He also continued to hold multiple restricted stock unit awards that will deliver additional Class A shares as they vest over time under their stated quarterly vesting schedules.

Positive

  • None.

Negative

  • None.
Insider Jedda Dan
Role CFO & COO
Sold 3,000 shs ($297K)
Type Security Shares Price Value
Exercise Restricted Stock Unit 17,726 $0.00 --
Exercise Restricted Stock Unit 4,220 $0.00 --
Exercise Restricted Stock Unit 4,185 $0.00 --
Sale Class A Common Stock 3,000 $99.09 $297K
Exercise Class A Common Stock 26,131 $0.00 --
Tax Withholding Class A Common Stock 10,284 $96.89 $996K
Holdings After Transaction: Restricted Stock Unit — 106,357 shares (Direct); Class A Common Stock — 77,420 shares (Direct)
Footnotes (1)
  1. Shares sold pursuant to Mr. Jedda's 10b5-1 plan. Represents shares that have been withheld by the Issuer to satisfy income tax withholding and remittance obligations in connection with the vesting of certain RSU awards on November 17, 2025. Each RSU represents a contingent right to receive one share of Class A Common Stock of the Issuer. This RSU vests in sixteen substantially equal quarterly installments. The first installment vested on September 1, 2023. This RSU vests in four substantially equal quarterly installments. The first installment vested on November 15, 2025. This RSU vests in eight substantially equal quarterly installments. The first installment vested on November 15, 2025.
Form 4 Insider Transactions: What Each Field Means →
SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
 Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Jedda Dan
(Last) (First) (Middle)
C/O ROKU, INC.,
1173 COLEMAN AVE
(Street)
SAN JOSE CA 95110
(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
ROKU, INC [ ROKU ] 		5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director 10% Owner
X Officer (give title below) Other (specify below)
CFO & COO
3. Date of Earliest Transaction (Month/Day/Year)
11/17/2025
4. If Amendment, Date of Original Filed (Month/Day/Year)
 6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Class A Common Stock 11/17/2025 S 3,000(1) D $99.09 77,420 D
Class A Common Stock 11/17/2025 M 26,131 A $0 103,551 D
Class A Common Stock 11/17/2025 F 10,284(2) D $96.89 93,267 D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Restricted Stock Unit (3) 11/17/2025 M 17,726 (4) (4) Class A Common Stock 17,726 $0.0 106,357 D
Restricted Stock Unit (3) 11/17/2025 M 4,220 (5) (5) Class A Common Stock 4,220 $0.0 12,663 D
Restricted Stock Unit (3) 11/17/2025 M 4,185 (6) (6) Class A Common Stock 4,185 $0.0 29,299 D
Explanation of Responses:
1. Shares sold pursuant to Mr. Jedda's 10b5-1 plan.
2. Represents shares that have been withheld by the Issuer to satisfy income tax withholding and remittance obligations in connection with the vesting of certain RSU awards on November 17, 2025.
3. Each RSU represents a contingent right to receive one share of Class A Common Stock of the Issuer.
4. This RSU vests in sixteen substantially equal quarterly installments. The first installment vested on September 1, 2023.
5. This RSU vests in four substantially equal quarterly installments. The first installment vested on November 15, 2025.
6. This RSU vests in eight substantially equal quarterly installments. The first installment vested on November 15, 2025.
/s/ Renee Strandness, attorney-in-fact 11/19/2025
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

Source: View Original Filing on SEC EDGAR

FAQ

What insider activity did Roku (ROKU) report for its CFO & COO?

Roku reported that CFO & COO Dan Jedda filed a Form 4 showing a sale of 3,000 shares, RSU vesting, and tax withholding transactions on November 17, 2025.

How many Roku (ROKU) shares did the CFO sell and at what price?

Dan Jedda sold 3,000 shares of Roku Class A common stock at a price of $99.09 per share.

Were the Roku (ROKU) insider sales made under a Rule 10b5-1 plan?

Yes. The filing states the 3,000 shares were sold pursuant to Mr. Jedda's Rule 10b5‑1 plan for prearranged trading.

How many Roku (ROKU) shares did the CFO receive from RSU vesting?

On November 17, 2025, 26,131 shares of Class A common stock were acquired at $0 per share through the vesting and settlement of restricted stock units.

How many Roku (ROKU) shares were withheld to cover taxes on RSU vesting?

The company withheld 10,284 shares of Class A common stock at $96.89 per share to satisfy income tax withholding obligations from RSU vesting.

What is the Roku (ROKU) CFO's direct share ownership after these transactions?

After the reported transactions, Dan Jedda directly owned 93,267 shares of Roku Class A common stock.

What ongoing RSU awards does the Roku (ROKU) CFO hold?

He holds several restricted stock unit awards, including tranches that vest in sixteen, four, and eight substantially equal quarterly installments according to their original vesting schedules.