Roku CFO & COO sells 3,000 shares under 10b5-1 plan

Roku, Inc. disclosed that its CFO and COO reported a sale of 3,000 shares of Class A common stock on 12/15/2025 at a price of $107.44 per share.

Rhea-AI Filing Summary

Roku, Inc. disclosed that its CFO and COO reported a sale of 3,000 shares of Class A common stock on 12/15/2025 at a price of $107.44 per share. The transaction is coded as a sale and is noted as being executed pursuant to Mr. Jedda's Rule 10b5-1 trading plan.

Following this transaction, the executive directly beneficially owns 90,267 Roku shares, indicating he continues to hold a significant personal stake in the company’s equity.

Insider Trade Summary

Net Seller: 3,000 shares

Net Sell 1 txn

Insider Jedda Dan

Role CFO & COO

Sold 3,000 shs ($322K)

Type	Security	Shares	Price	Value
Sale	Class A Common Stock	3,000	$107.44	$322K

Holdings After Transaction: Class A Common Stock — 90,267 shares (Direct)

Footnotes (1)

1. F1. Shares sold pursuant to Mr. Jedda's 10b5-1 plan.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What insider transaction did Roku (ROKU) report for its CFO & COO?

The CFO and COO reported selling 3,000 shares of Roku Class A common stock on 12/15/2025 at a price of $107.44 per share.

How many Roku (ROKU) shares does the CFO & COO hold after this sale?

After the reported transaction, the executive directly beneficially owns 90,267 shares of Roku common stock.

Was the Roku CFO & COO stock sale made under a Rule 10b5-1 plan?

Yes. The footnote states that the shares were sold pursuant to Mr. Jedda's 10b5-1 plan, referencing a Rule 10b5-1 trading arrangement.

What type of security did Roku (ROKU) disclose in this Form 4 transaction?

The transaction involved Class A common stock of Roku, Inc., as listed in the non-derivative securities table.

Is this Roku (ROKU) Form 4 filed for one or multiple reporting persons?

The report indicates it is a Form filed by One Reporting Person, not a joint or group filing.

What is the reporting person's role at Roku (ROKU) in this Form 4?

The reporting person is identified as an Officer, specifically holding the titles of CFO & COO of Roku, Inc.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Accepted by SEC EDGAR 12/15/2025 - 07:05 PM EST Learn about SEC filing dates

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Jedda Dan

(Last) (First) (Middle)

C/O ROKU, INC., 1173 COLEMAN AVE.

(Street)

SAN JOSE CA 95110

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
ROKU, INC [ ROKU ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	CFO & COO

3. Date of Earliest Transaction (Month/Day/Year)
12/15/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Class A Common Stock	12/15/2025		S		3,000(1)	D	$107.44	90,267	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. Shares sold pursuant to Mr. Jedda's 10b5-1 plan.

	/s/ Renee Strandness, attorney-in-fact	12/15/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
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