Roku exec sells 20,538 shares after option exercise
ROKU, INC President, Roku Media Charles Collier reported an exercise-and-sell transaction in Class A Common Stock.
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Form Type
4
Rhea-AI Filing Summary
ROKU, INC President, Roku Media Charles Collier reported an exercise-and-sell transaction in Class A Common Stock. On 2026-05-04, he exercised employee stock options to acquire 20,538 shares at a conversion price of $49.59 per share, then sold 20,538 shares in open‑market trades at weighted average prices between $122.58 and $125.71 per share. The sales were made under a pre-arranged Rule 10b5-1 trading plan, which schedules transactions in advance.
Insider Trade Summary 10b5-1
Exercise and Sale: 20,538 shares ($1.53M approx. pre-tax spread)
Exercise and Sale
12 txns
Insider
Collier Charles
Role
President, Roku Media
Sold
20,538 shs ($2.55M)
Approx. gross sale proceeds
$2.55M
Approx. exercise cost
$1.02M
Approx. pre-tax spread
$1.53M
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Exercise | Employee Stock Option (right to buy) | 10,269 | $0.00 | $0.00 |
| Exercise | Employee Stock Option (right to buy) | 10,269 | $0.00 | $0.00 |
| Exercise | Class A Common Stock | 10,269 | $49.59 | $509K |
| Sale | Class A Common Stock | 2,521 | $123.18 | $311K |
| Sale | Class A Common Stock | 4,410 | $123.98 | $547K |
| Sale | Class A Common Stock | 3,235 | $125.29 | $405K |
| Sale | Class A Common Stock | 103 | $125.91 | $13K |
| Exercise | Class A Common Stock | 10,269 | $49.59 | $509K |
| Sale | Class A Common Stock | 2,375 | $123.29 | $293K |
| Sale | Class A Common Stock | 4,566 | $124.00 | $566K |
| Sale | Class A Common Stock | 3,208 | $125.24 | $402K |
| Sale | Class A Common Stock | 120 | $125.94 | $15K |
Holdings After Transaction:
Employee Stock Option (right to buy) — 123,227 contracts (Direct);
Class A Common Stock — 7,700 shares (Direct)
Footnotes (8)
- F1. Shares sold pursuant to Mr. Collier's 10b5-1 plan.
- F2. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $122.58 to $123.57 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- F3. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $123.58 to $124.50 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- F4. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $124.74 to $125.71 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- F5. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $122.58 to $123.57 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- F6. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $123.58 to $124.50 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- F7. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $124.74 to $125.71 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- F8. This stock option vests in 48 substantially equal monthly installments. The first installment vested on December 4, 2022.
Key Figures
Shares sold: 20,538 shares
Shares exercised: 20,538 shares
Option exercise price: $49.59 per share
+3 more
6 metrics
Shares sold
20,538 shares
Total Roku Class A shares sold in open-market transactions on 2026-05-04
Shares exercised
20,538 shares
Employee stock options exercised into Class A Common Stock on 2026-05-04
Option exercise price
$49.59 per share
Conversion price for employee stock options exercised into Class A shares
Sale price range (lower)
$122.58 per share
Lower bound of weighted average sale price range in certain transactions
Sale price range (upper)
$125.71 per share
Upper bound of weighted average sale price range in certain transactions
Transaction date
2026-05-04
Date of option exercise and related open-market sales
Key Terms
Rule 10b5-1 plan, weighted average price, Employee Stock Option (right to buy), Class A Common Stock, +1 more
5 terms
Rule 10b5-1 plan regulatory
"Shares sold pursuant to Mr. Collier's 10b5-1 plan."
A Rule 10b5-1 plan is a prearranged, written schedule that lets corporate insiders buy or sell company stock at set times or amounts, even if they later learn material nonpublic information. Think of it like setting an automatic thermostat for trades: it creates a clear record that trades were planned in advance, reducing the risk of insider-trading accusations and helping investors trust that insider transactions are routine rather than based on secret information.
weighted average price financial
"The reported price in Column 4 is a weighted average price."
Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.
Employee Stock Option (right to buy) financial
"security_title: "Employee Stock Option (right to buy)""
Class A Common Stock financial
"security_title: "Class A Common Stock""
Class A common stock is a category of a company’s shares that carries a specific set of ownership rights—most commonly defined voting power and claims on dividends—set out in the company’s charter. For investors it matters because the class determines how much influence you have over corporate decisions, the share’s likely dividend and trading behavior, and how it compares in value to other share classes, like choosing a particular seat with different privileges at the company’s decision-making table.
open-market sale financial
"transaction_action: "open-market sale""
An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.
FAQ
AI-generated questions and answers. How Rhea-AI works. Not financial advice.
What insider transaction did Roku (ROKU) report for Charles Collier?
Roku reported that Charles Collier, President of Roku Media, exercised options for 20,538 Class A shares and sold 20,538 shares on May 4, 2026. These were open-market transactions disclosed in a Form 4 insider filing.
What stock options did Charles Collier exercise in this Roku (ROKU) Form 4?
He exercised employee stock options covering 20,538 shares of Roku Class A Common Stock at a conversion price of $49.59 per share. The options are described as an “Employee Stock Option (right to buy)” with an original expiration date in November 2032.
Was Charles Collier’s Roku (ROKU) stock sale made under a Rule 10b5-1 plan?
Yes. A footnote states that the shares were sold pursuant to Mr. Collier’s Rule 10b5-1 trading plan. Such plans are established in advance and automate trades, which can indicate the timing was pre-planned rather than a discretionary market-timing decision.
What role does Charles Collier hold at Roku (ROKU) in this insider filing?
In this Form 4, Charles Collier is identified as an officer of Roku with the title “President, Roku Media.” The transactions therefore reflect trading activity by a senior operating executive responsible for the company’s media-focused business segment.
AI-generated analysis. How Rhea-AI works. Not financial advice.
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