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  4. [Form 4] ROKU, INC Insider Trading Activity

ROKU insider sells shares after option exercises under 10b5-1 plan

Filing Impact
(Very High)
Filing Sentiment
(Very Negative)
Form Type
4

Rhea-AI Filing Summary

Roku, Inc. (ROKU) reported insider activity by its President, Roku Media, via a Form 4. On 10/31/2025, the officer exercised 118,088 stock options at $49.59 and sold 118,088 shares at $115 under a Rule 10b5-1 trading plan. On 11/04/2025, the officer exercised an additional 15,404 options at $49.59 and sold those shares in multiple trades at weighted average prices ranging from $102.75 to $106.23.

Following the reported transactions, the filing shows 200 shares held directly and 600 shares held indirectly via the Charles D. Collier Revocable Trust. The option award carries an exercise price of $49.59 and an expiration date of 11/03/2032, with vesting in 48 monthly installments beginning 12/04/2022.

Positive

  • None.

Negative

  • None.
Insider Collier Charles
Role President, Roku Media
Sold 133,492 shs ($15.19M)
Type Security Shares Price Value
Exercise Employee Stock Option (right to buy) 15,404 $0.00 --
Exercise Class A Common Stock 15,404 $49.59 $764K
Sale Class A Common Stock 2,816 $103.26 $291K
Sale Class A Common Stock 4,152 $104.19 $433K
Sale Class A Common Stock 403 $104.97 $42K
Sale Class A Common Stock 2,898 $105.87 $307K
Sale Class A Common Stock 4,735 $105.18 $498K
Sale Class A Common Stock 400 $106.11 $42K
Exercise Employee Stock Option (right to buy) 118,088 $0.00 --
Exercise Class A Common Stock 118,088 $49.59 $5.86M
Sale Class A Common Stock 118,088 $115.00 $13.58M
holding Class A Common Stock -- -- --
Holdings After Transaction: Employee Stock Option (right to buy) — 498,042 shares (Direct); Class A Common Stock — 15,604 shares (Direct); Class A Common Stock — 600 shares (Indirect, Charles D. Collier Revocable Trust)
Footnotes (1)
  1. Shares sold pursuant to Mr. Collier's 10b5-1 plan. This stock option vests in 48 substantially equal monthly installments. The first installment vested on December 4, 2022. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $102.75 to $103.72 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $103.75 to $104.66 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $104.75 to $105.46 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $105.78 to $106.23 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $105.00 to $105.78 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $106.04 to $106.22 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
Form 4 Insider Transactions: What Each Field Means →
SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
 Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Collier Charles
(Last) (First) (Middle)
C/O ROKU, INC.
1173 COLEMAN AVE.
(Street)
SAN JOSE CA 95110
(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
ROKU, INC [ ROKU ] 		5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director 10% Owner
X Officer (give title below) Other (specify below)
President, Roku Media
3. Date of Earliest Transaction (Month/Day/Year)
10/31/2025
4. If Amendment, Date of Original Filed (Month/Day/Year)
 6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Class A Common Stock 10/31/2025 M 118,088 A $49.59 118,288 D
Class A Common Stock 10/31/2025 S 118,088(1) D $115 200 D
Class A Common Stock 11/04/2025 M 15,404 A $49.59 15,604 D
Class A Common Stock 11/04/2025 S 2,816(1) D $103.26(3) 12,788 D
Class A Common Stock 11/04/2025 S 4,152(1) D $104.19(4) 8,636 D
Class A Common Stock 11/04/2025 S 403(1) D $104.97(5) 8,233 D
Class A Common Stock 11/04/2025 S 2,898(1) D $105.87(6) 5,335 D
Class A Common Stock 11/04/2025 S 4,735(1) D $105.18(7) 600 D
Class A Common Stock 11/04/2025 S 400(1) D $106.11(8) 200 D
Class A Common Stock 600 I Charles D. Collier Revocable Trust
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Employee Stock Option (right to buy) $49.59 10/31/2025 M 118,088 (2) 11/03/2032 Class A Common Stock 118,088 $0.00 513,446 D
Employee Stock Option (right to buy) $49.59 11/04/2025 M 15,404 (2) 11/03/2032 Class A Common Stock 15,404 $0.00 498,042 D
Explanation of Responses:
1. Shares sold pursuant to Mr. Collier's 10b5-1 plan.
2. This stock option vests in 48 substantially equal monthly installments. The first installment vested on December 4, 2022.
3. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $102.75 to $103.72 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
4. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $103.75 to $104.66 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
5. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $104.75 to $105.46 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
6. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $105.78 to $106.23 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
7. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $105.00 to $105.78 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
8. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $106.04 to $106.22 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
/s/ Renee Strandness, attorney-in-fact 11/04/2025
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

Source: View Original Filing on SEC EDGAR

FAQ

What insider trading activity did ROKU report on Form 4?

The President, Roku Media, exercised options at $49.59 and sold the resulting shares on 10/31/2025 and 11/04/2025 under a Rule 10b5-1 plan.

How many options did the ROKU officer exercise and at what price?

The officer exercised 118,088 options on 10/31/2025 and 15,404 options on 11/04/2025, each at an exercise price of $49.59.

At what prices were ROKU shares sold?

On 10/31/2025, 118,088 shares were sold at $115. On 11/04/2025, sales occurred at weighted average prices from $102.75 to $106.23.

Were the ROKU trades made under a 10b5-1 plan?

Yes. The filing states the shares were sold pursuant to the officer’s Rule 10b5-1 trading plan.

What are the ROKU insider’s reported holdings after the transactions?

The filing shows 200 shares held directly and 600 shares held indirectly via the Charles D. Collier Revocable Trust.

What are the terms of the ROKU option award?

The option has a $49.59 exercise price, expires on 11/03/2032, and vests in 48 monthly installments beginning 12/04/2022.