Roku media chief sells 3,431 shares in plan
ROKU, INC President, Roku Media Charles Collier reported an open-market sale of 3,431 shares of Class A Common Stock at $110.17 per share.
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Form Type
4
Rhea-AI Filing Summary
ROKU, INC President, Roku Media Charles Collier reported an open-market sale of 3,431 shares of Class A Common Stock at $110.17 per share. The sale was executed pursuant to Mr. Collier's Rule 10b5-1 trading plan, indicating it was pre-arranged rather than timed discretionarily.
Following this transaction, Mr. Collier holds 7,700 shares directly and an additional 600 shares indirectly through the Charles D. Collier Revocable Trust, as reflected in the filing.
Insider Trade Summary 10b5-1
Net Seller: 3,431 shares
Net Sell
2 txns
Insider
Collier Charles
Role
President, Roku Media
Sold
3,431 shs ($378K)
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Sale | Class A Common Stock | 3,431 | $110.17 | $378K |
| holding | Class A Common Stock | -- | -- | -- |
Holdings After Transaction:
Class A Common Stock — 7,700 shares (Direct);
Class A Common Stock — 600 shares (Indirect, Charles D. Collier Revocable Trust)
Footnotes (1)
- F1. Shares sold pursuant to Mr. Collier's 10b5-1 plan.
Key Figures
Shares sold: 3,431 shares
Sale price per share: $110.17 per share
Direct holdings after sale: 7,700 shares
+2 more
5 metrics
Shares sold
3,431 shares
Open-market sale of Roku Class A Common Stock on 2026-04-16
Sale price per share
$110.17 per share
Price for the 3,431 shares of Roku Class A sold
Direct holdings after sale
7,700 shares
Roku Class A Common Stock directly owned by Collier after transaction
Indirect holdings after sale
600 shares
Roku Class A Common Stock held via Charles D. Collier Revocable Trust
Net shares sold
3,431 shares
Net-sell direction from transaction summary in the Form 4
Key Terms
Class A Common Stock, Rule 10b5-1 plan, open-market sale, Revocable Trust, +1 more
5 terms
Class A Common Stock financial
"security_title: "Class A Common Stock" for the reported transactions"
Class A common stock is a category of a company’s shares that carries a specific set of ownership rights—most commonly defined voting power and claims on dividends—set out in the company’s charter. For investors it matters because the class determines how much influence you have over corporate decisions, the share’s likely dividend and trading behavior, and how it compares in value to other share classes, like choosing a particular seat with different privileges at the company’s decision-making table.
Rule 10b5-1 plan regulatory
"footnote states: "Shares sold pursuant to Mr. Collier's 10b5-1 plan.""
A Rule 10b5-1 plan is a prearranged, written schedule that lets corporate insiders buy or sell company stock at set times or amounts, even if they later learn material nonpublic information. Think of it like setting an automatic thermostat for trades: it creates a clear record that trades were planned in advance, reducing the risk of insider-trading accusations and helping investors trust that insider transactions are routine rather than based on secret information.
open-market sale financial
"transaction_action: "open-market sale" for the 3,431-share transaction"
An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.
Revocable Trust financial
"nature_of_ownership: "Charles D. Collier Revocable Trust" for indirect holding"
A revocable trust is a legal arrangement where the person who creates it keeps control and can change or cancel the trust at any time, while naming who will manage and receive the assets later. Think of it like a flexible folder for your investments and property that can be relabeled or reworked as circumstances change; it matters to investors because it determines how ownership is recorded, how easily assets transfer on incapacity or death, and whether holdings bypass public probate proceedings.
indirect ownership financial
"ownership_type: "indirect" for 600 shares held through the trust"
FAQ
AI-generated questions and answers. How Rhea-AI works. Not financial advice.
What insider transaction did ROKU President, Roku Media Charles Collier report?
Charles Collier reported an open-market sale of 3,431 shares of Roku Class A Common Stock at $110.17 per share. This transaction was disclosed in a Form 4 insider filing and reflects a net reduction in his directly held shares.
How significant is the Roku insider sale by Charles Collier in this filing?
The filing shows a single open-market sale of 3,431 shares with 7,700 shares remaining directly held and 600 indirectly held. It also states the sale occurred under a Rule 10b5-1 plan, suggesting a routine, pre-scheduled disposition rather than a discretionary trade.
AI-generated analysis. How Rhea-AI works. Not financial advice.
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