Were Neil D. Hunt’s Roku (ROKU) share sales under a 10b5-1 plan?

Yes. The filing states that the shares sold were pursuant to Mr. Hunt’s Rule 10b5-1 trading plan, which pre-establishes trading instructions. Such plans are designed to allow insiders to sell shares over time according to predetermined criteria, helping separate trades from day-to-day market information.

Neil Hunt (NASDAQ: ROKU) sells 2,000 Roku Class A shares

Filing Impact

(Moderate)

Filing Sentiment

(Negative)

Form Type

Rhea-AI Filing Summary

Roku director Neil D. Hunt reported a mix of option exercises, share conversions, and open-market sales. He exercised a fully vested employee stock option for 4,000 shares, increasing his option holdings to 63,333. He also converted 2,000 shares of Class B Common Stock into 2,000 shares of Class A Common Stock.

Hunt then sold a total of 2,000 Class A shares in three open-market transactions at weighted average prices of $96.40, $97.53, and $98.07 per share, with individual trades occurring within disclosed price ranges, under a Rule 10b5-1 trading plan. After these transactions, he directly holds 7,782 Class A shares and 10,000 Class B shares, with each Class B share convertible into one Class A share.

Insider Trade Summary

Exercise and sale activity reported; no spread calculated

Exercise and Sale 7 txns

Insider HUNT NEIL D

Role Director

Sold 2,000 shs ($195K)

Approx. gross sale proceeds $195K

Approx. exercise cost $35K

Type	Security	Shares	Price	Value
Exercise	Employee Stock Option (right to buy)	4,000	$0.00	$0.00
Exercise	Class B Common Stock	4,000	$0.00	$0.00
Conversion	Class B Common Stock	2,000	$0.00	$0.00
Conversion	Class A Common Stock	2,000	$0.00	$0.00
Sale	Class A Common Stock	171	$96.40	$16K
Sale	Class A Common Stock	840	$97.53	$82K
Sale	Class A Common Stock	989	$98.07	$97K

Holdings After Transaction: Employee Stock Option (right to buy) — 63,333 shares (Direct); Class B Common Stock — 22,000 shares (Direct); Class A Common Stock — 7,782 shares (Direct)

Footnotes (6)

F1. Each share of Class B Common Stock is convertible at any time at the option of the Reporting Person into one share of Class A Common Stock and has no expiration date. Shares of Class B Common Stock will convert automatically into shares of Class A Common Stock upon the earlier of: (i) any transfer except for certain "Permitted Transfers" as defined in the Issuer's restated certificate of incorporation, (ii) the first "Trading Day", as defined in the Issuer's restated certificate of incorporation, falling on or after the date on which the shares of Class B Common Stock represent less than 10% of the aggregate number of outstanding shares of Class A Common Stock and Class B Common Stock or (iii) the vote of the holders of Class B Common Stock representing at least 66-2/3% of the shares of Class B Common Stock.
F2. Shares sold pursuant to Mr. Hunt's 10b5-1 plan.
F3. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $95.86 to $96.71 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
F4. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $96.86 to $97.85 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
F5. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $97.87 to $98.44 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
F6. This option is fully vested.

FAQ

What insider transactions did Roku (ROKU) director Neil D. Hunt report?

Neil D. Hunt reported exercising 4,000 stock options, converting 2,000 Class B shares into 2,000 Class A shares, and selling 2,000 Class A shares in open-market transactions, all dated March 2, 2026, according to the Form 4 insider trading disclosure.

How many Roku (ROKU) shares did Neil D. Hunt sell and at what prices?

Neil D. Hunt sold 2,000 shares of Roku Class A Common Stock in three open-market transactions at weighted average prices of $96.40, $97.53, and $98.07 per share, with individual trades executed within narrower price ranges disclosed in the filing footnotes.

What option activity did Neil D. Hunt report in Roku (ROKU) stock?

Neil D. Hunt exercised an employee stock option for 4,000 shares at a reported price of $0.00 per share, with the option described as fully vested. Following this exercise, his remaining employee stock option holdings totaled 63,333 options, held directly.

How many Roku (ROKU) shares does Neil D. Hunt own after these transactions?

After the reported transactions, Neil D. Hunt directly owns 7,782 shares of Class A Common Stock and 10,000 shares of Class B Common Stock. Additionally, he holds 63,333 employee stock options, all as reflected in the post-transaction balances in the Form 4.

How are Roku (ROKU) Class B shares treated relative to Class A in this filing?

Each Roku Class B Common Share is convertible into one Class A share at any time at the holder’s option. The filing notes automatic conversion in certain situations, including most transfers and when Class B falls below a 10% threshold of combined Class A and Class B outstanding shares.

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Form 4 Insider Transactions: What Each Field Means →

Accepted by SEC EDGAR 03/04/2026 - 09:23 PM

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

HUNT NEIL D

(Last)

(First)

(Middle)

C/O ROKU, INC.

1173 COLEMAN AVE.

(Street)

SAN JOSE

95110

(City)

(State)

(Zip)

2. Issuer Name and Ticker or Trading Symbol
ROKU, INC [ ROKU ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director	10% Owner
	Officer (give title below)	Other (specify below)

3. Date of Earliest Transaction (Month/Day/Year)
03/02/2026

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	Amount	(A) or (D)	Price		6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
Class A Common Stock	03/02/2026		C		2,000	A	⁽¹⁾	9,782	D
Class A Common Stock	03/02/2026		S		171⁽²⁾	D	$96.4⁽³⁾	9,611	D
Class A Common Stock	03/02/2026		S		840⁽²⁾	D	$97.53⁽⁴⁾	8,771	D
Class A Common Stock	03/02/2026		S		989⁽²⁾	D	$98.07⁽⁵⁾	7,782	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares	8. Price of Derivative Security (Instr. 5)		10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
Employee Stock Option (right to buy)	$8.82	03/02/2026		M			4,000	⁽⁶⁾	08/08/2027	Class B Common Stock	4,000	$0	63,333	D
Class B Common Stock	⁽¹⁾	03/02/2026		M		4,000		⁽¹⁾	⁽¹⁾	Class B Common Stock	4,000	$0	12,000	D
Class B Common Stock	⁽¹⁾	03/02/2026		C			2,000	⁽¹⁾	⁽¹⁾	Class A Common Stock	2,000	$0	10,000	D

Explanation of Responses:

1. Each share of Class B Common Stock is convertible at any time at the option of the Reporting Person into one share of Class A Common Stock and has no expiration date. Shares of Class B Common Stock will convert automatically into shares of Class A Common Stock upon the earlier of: (i) any transfer except for certain "Permitted Transfers" as defined in the Issuer's restated certificate of incorporation, (ii) the first "Trading Day", as defined in the Issuer's restated certificate of incorporation, falling on or after the date on which the shares of Class B Common Stock represent less than 10% of the aggregate number of outstanding shares of Class A Common Stock and Class B Common Stock or (iii) the vote of the holders of Class B Common Stock representing at least 66-2/3% of the shares of Class B Common Stock.

2. Shares sold pursuant to Mr. Hunt's 10b5-1 plan.

3. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $95.86 to $96.71 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

4. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $96.86 to $97.85 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

5. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $97.87 to $98.44 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

6. This option is fully vested.

	/s/ Renee Strandness, attorney-in-fact	03/04/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

Source: View Original Filing on SEC EDGAR