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  4. [Form 4] ROKU, INC Insider Trading Activity

Roku subscriptions chief sells 4,824 shares

Roku’s subscriptions president settled RSUs, had shares withheld for taxes, and sold additional stock under a Rule 10b5-1 plan.

Filing Impact
(Very High)
Filing Sentiment
(Negative)
Form Type
4

Rhea-AI Filing Summary

ROKU, INC (ROKU) reported insider equity transactions by Gilbert Fuchsberg, President, Subscriptions. On September 1, 2026, RSUs covering 10,322 shares of Class A Common Stock vested and converted, with 5,710 shares withheld to satisfy income tax obligations. On September 2, 2026, Fuchsberg sold 4,824 shares of Class A Common Stock at $155.64 per share pursuant to a Rule 10b5-1 trading plan.

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Insights

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Insider Fuchsberg Gilbert
Role President, Subscriptions
Sold 4,824 shs ($751K)
Approx. gross sale proceeds $751K
Type Security Shares Price Value
Sale Class A Common Stock F2 4,824 $155.64 $751K
Exercise Restricted Stock Unit F3, F4 2,623 $0.00 $0.00
Exercise Restricted Stock Unit F3, F5 4,651 $0.00 $0.00
Exercise Restricted Stock Unit F3, F6 3,048 $0.00 $0.00
Exercise Class A Common Stock 10,322 $0.00 $0.00
Tax Withholding Class A Common Stock F1 5,710 $155.53 $888K
Holdings After Transaction: Restricted Stock Unit — 42,989 contracts (Direct); Class A Common Stock — 40,168 shares (Direct)
Footnotes (6)
  1. F1. Represents shares that have been withheld by the Issuer to satisfy income tax withholding and remittance obligations in connection with the vesting of certain RSU awards on September 1, 2026.
  2. F2. Shares sold pursuant to Mr. Fuchsberg's 10b5-1 plan.
  3. F3. Each RSU represents a contingent right to receive one share of Class A Common Stock of the Issuer.
  4. F4. This RSU vests in twelve substantially equal quarterly installments. The first installment vested on November 15, 2023.
  5. F5. This RSU vests in twelve substantially equal quarterly installments. The first installment vested on November 15, 2024.
  6. F6. This RSU vests in twelve substantially equal quarterly installments. The first installment vested on November 15, 2025 (or the next business day).
Open-market sale 4,824 shares at $155.64 per share Class A Common Stock sale on September 2, 2026 under Rule 10b5-1 plan
RSU shares vested and converted 10,322 shares RSU vesting and conversion into Class A Common Stock on September 1, 2026
Tax withholding shares 5,710 shares at $155.53 per share Shares withheld to satisfy income tax withholding and remittance obligations on RSU vesting
First RSU tranche 2,623 RSUs Vested September 1, 2026; each RSU represents one share of Class A Common Stock
Second RSU tranche 4,651 RSUs Vested September 1, 2026; part of a 12-installment quarterly vesting schedule
Third RSU tranche 3,048 RSUs Vested September 1, 2026; part of a 12-installment quarterly vesting schedule
Restricted Stock Unit financial
"The security titled "Restricted Stock Unit" converts into Class A Common Stock"
A restricted stock unit is a promise from a company to give an employee shares of stock after certain conditions are met, like staying with the company for a set amount of time. It’s like earning a bonus that turns into company stock once you’ve proven your commitment, making it a way to motivate and reward employees.
Rule 10b5-1 plan regulatory
"Shares sold pursuant to Mr. Fuchsberg's 10b5-1 plan"
A Rule 10b5-1 plan is a prearranged, written schedule that lets corporate insiders buy or sell company stock at set times or amounts, even if they later learn material nonpublic information. Think of it like setting an automatic thermostat for trades: it creates a clear record that trades were planned in advance, reducing the risk of insider-trading accusations and helping investors trust that insider transactions are routine rather than based on secret information.
income tax withholding and remittance obligations financial
"Shares that have been withheld by the Issuer to satisfy income tax withholding"
Class A Common Stock financial
"Each RSU represents a contingent right to receive one share of Class A Common Stock"
Class A common stock is a category of a company’s shares that carries a specific set of ownership rights—most commonly defined voting power and claims on dividends—set out in the company’s charter. For investors it matters because the class determines how much influence you have over corporate decisions, the share’s likely dividend and trading behavior, and how it compares in value to other share classes, like choosing a particular seat with different privileges at the company’s decision-making table.

FAQ

Who is the insider trading Roku (ROKU) stock in this Form 4?
The Form 4 reports transactions by Gilbert Fuchsberg, who serves as Roku’s President, Subscriptions. The transactions involve Class A Common Stock and related Restricted Stock Units (RSUs) that vested and were settled in early September 2026.

How many Roku (ROKU) shares did the insider sell and at what price?
On September 2, 2026, Gilbert Fuchsberg sold 4,824 shares of Roku Class A Common Stock at a price of $155.64 per share. A footnote states these shares were sold pursuant to Mr. Fuchsberg’s Rule 10b5-1 plan.

What Roku (ROKU) RSU awards vested in this filing?
On September 1, 2026, RSUs covering a total of 10,322 shares of Roku Class A Common Stock vested and converted, consisting of 2,623, 4,651, and 3,048 RSUs from three separate awards, each RSU representing the right to receive one share.

How many Roku (ROKU) shares were withheld for taxes on the RSU vesting?
In connection with the RSU vesting on September 1, 2026, 5,710 shares of Roku Class A Common Stock were withheld by the issuer to satisfy income tax withholding and remittance obligations, at a price of $155.53 per share.

Were the Roku (ROKU) stock sales made under a Rule 10b5-1 plan?
Yes. The filing affirms Rule 10b5-1 status and a footnote states the 4,824 shares of Roku Class A Common Stock sold on September 2, 2026 were sold pursuant to Mr. Fuchsberg’s 10b5-1 plan.

What derivative securities are involved in this Roku (ROKU) Form 4?
The filing involves Restricted Stock Units (RSUs) that convert into Roku Class A Common Stock. RSU tranches of 2,623, 4,651, and 3,048 units vested on September 1, 2026, each RSU representing a contingent right to receive one share of Class A Common Stock.

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SEC Form 4
FORM 4UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number:3235-0287
Estimated average burden
hours per response:0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Fuchsberg Gilbert
(Last)(First)(Middle)
C/O ROKU, INC.
1173 COLEMAN AVE.
(Street)
SAN JOSE CALIFORNIA 95110
(City)(State)(Zip)
UNITED STATES
(Country)		2. Issuer Name and Ticker or Trading Symbol
ROKU, INC [ ROKU ] 		5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director10% Owner
XOfficer (give title below)Other (specify below)
President, Subscriptions
2a. Foreign Trading Symbol
3. Date of Earliest Transaction (Month/Day/Year)
09/01/2026		6. Individual or Joint/Group Filing (Check Applicable Line)
XForm filed by One Reporting Person
Form filed by More than One Reporting Person
4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year)2A. Deemed Execution Date, if any (Month/Day/Year)3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeVAmount(A) or (D)Price
Class A Common Stock09/01/2026M10,322A$0.050,702D
Class A Common Stock09/01/2026F5,710(1)D$155.5344,992D
Class A Common Stock09/02/2026S4,824(2)D$155.6440,168D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year)3A. Deemed Execution Date, if any (Month/Day/Year)4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year)7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeV(A)(D)Date ExercisableExpiration DateTitleAmount or Number of Shares
Restricted Stock Unit(3)09/01/2026M2,623 (4) (4)Class A Common Stock2,623$0.000D
Restricted Stock Unit(3)09/01/2026M4,651 (5) (5)Class A Common Stock4,651$0.0018,602D
Restricted Stock Unit(3)09/01/2026M3,048 (6) (6)Class A Common Stock3,048$0.0024,387D
Explanation of Responses:
1. Represents shares that have been withheld by the Issuer to satisfy income tax withholding and remittance obligations in connection with the vesting of certain RSU awards on September 1, 2026.
2. Shares sold pursuant to Mr. Fuchsberg's 10b5-1 plan.
3. Each RSU represents a contingent right to receive one share of Class A Common Stock of the Issuer.
4. This RSU vests in twelve substantially equal quarterly installments. The first installment vested on November 15, 2023.
5. This RSU vests in twelve substantially equal quarterly installments. The first installment vested on November 15, 2024.
6. This RSU vests in twelve substantially equal quarterly installments. The first installment vested on November 15, 2025 (or the next business day).
/s/ Renee Strandness, attorney-in-fact09/03/2026
** Signature of Reporting PersonDate
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

Source: View Original Filing on SEC EDGAR