ROKU, INC SEC Filings

Roku, Inc. outlines its 2025 business performance and strategy as a leading TV streaming platform in the United States, Canada, and Mexico by hours streamed. Streaming Hours rose from 127.1 billion in 2024 to 145.6 billion in 2025 across more than 90 million Streaming Households globally.

The company operates two segments: Devices, which sell Roku players, Roku-made TVs, smart projectors, audio, and smart home products, and Platform, which monetizes advertising and streaming distribution. Roku expanded owned apps with The Roku Channel, the acquisition of Frndly TV, and launch of low-cost SVOD service Howdy at $2.99 per month.

Roku emphasizes international growth, advertising innovation, and AI-powered personalization while flagging significant risks from intense competition (including Amazon, Apple, Google, Walmart/Vizio), content licensing, regulation, data privacy, and reliance on major retailers and content partners.

Roku, Inc. insider Anthony J. Wood, through the Wood 2017 Revocable Trust, converted 50,000 shares of Class B Common Stock into 50,000 shares of Class A Common Stock on February 10, 2026.

That trust then sold all 50,000 Class A shares in three open-market transactions under Mr. Wood's 10b5-1 plan at weighted average prices of $90.12, $90.82, and $91.44 per share. Following these transactions, the trust still indirectly holds 16,453,111 shares of Class B Common Stock, and Mr. Wood retains additional Class A holdings directly and through multiple other trusts.

Roku, Inc. reported strong 2025 results, returning to profitability and accelerating growth in its streaming platform business. Full-year net revenue reached $4.737 billion, up 15% year over year, with Platform revenue of $4.145 billion, up 18%, and gross profit of $2.074 billion, also up 15%.

The company delivered 145.6 billion streaming hours, up 15%, and generated positive net income of $88.4 million after a prior-year loss. Free cash flow was $483.6 million, and Roku repurchased $150 million of stock under a $400 million authorization, emphasizing free cash flow per share.

Management guides 2026 total net revenue to $5.5 billion, net income to $325 million, and Adjusted EBITDA to $635 million, with expectations for sustained double-digit Platform revenue growth and expanding operating and net income margins while keeping operating expenses to mid-single-digit growth.

The Wood Revocable Trust filed a notice of proposed sale of 50,000 shares of Roku common stock on NASDAQ through Morgan Stanley Smith Barney LLC, with an aggregate market value of $4,426,000. Roku had 130,797,707 common shares outstanding at the time of the notice, providing context for the size of this planned sale.

The 50,000 shares were acquired on 02/10/2026 via a cash exercise of stock options from the issuer. Over the prior three months, the trust sold additional Roku common shares under 10b5-1 instructions, including 75,000 shares for $8,220,825 on 01/12/2026, 25,000 shares for $2,758,002.50 on 12/11/2025, and 50,000 shares for $5,225,307.50 on 12/10/2025.

FMR LLC and Abigail P. Johnson report beneficial ownership of 13,679,650.36 shares of Roku Inc. Class A common stock, representing 10.5% of the class as of 12/31/2025.

FMR LLC has sole voting power over 13,588,717 shares and sole dispositive power over 13,679,650.36 shares. Abigail P. Johnson reports sole dispositive power over the same 13,679,650.36 shares, with no voting power.

The filing notes that one or more other persons have rights to dividends or sale proceeds, including Fidelity Advisor Growth Opportunities Fund, whose interest in Roku Class A stock is 7,204,227.00 shares, or 5.5% of outstanding shares as of 12/31/2025. The securities are described as acquired and held in the ordinary course of business, not for changing or influencing control of Roku.

Roku director Neil D. Hunt reported option exercises, share conversions, and stock sales. On February 2, 2026, he exercised an employee stock option for 4,000 shares of Class B Common Stock at an exercise price of $8.82 per share, with the option described as fully vested.

He then converted 2,000 Class B shares into 2,000 Class A shares, and sold a total of 2,000 Class A shares in four transactions under a Rule 10b5‑1 trading plan at weighted average prices of $95.47, $96.07, $97.10, and $97.71 per share. After these trades, he directly owned 7,782 Class A shares and 8,000 Class B shares, with 67,333 derivative securities (options) remaining.

Neil Hunt filed a Rule 144 notice to sell 2,000 shares of the issuer’s common stock through Merrill Lynch on 02/02/2026, with the stock listed on Nasdaq. The filing notes approximately 130,797,707 common shares outstanding and shows this sale follows three prior 2,000‑share sales over the past three months.

Roku, Inc. officer Dan Jedda, who serves as CFO & COO, reported selling 3,000 shares of Class A common stock on January 15, 2026. The shares were sold at a price of $107.56 per share in an open market transaction coded "S" for sale. The filing notes that the shares were sold pursuant to Mr. Jedda's Rule 10b5-1 trading plan, which is a pre-arranged plan for buying or selling stock. After this transaction, Mr. Jedda beneficially owns 87,267 shares of Roku Class A common stock directly.

ROKU insider Daniel Jedda filed a Form 144 indicating an intent to sell 3,000 shares of common stock through Morgan Stanley Smith Barney on the NASDAQ exchange. The planned sale, with an aggregate market value of $322,680.00, is based on shares acquired as restricted stock from the issuer on 06/01/2024. As of the notice, there were 130,797,707 shares of common stock outstanding.

Over the prior three months, Daniel Jedda sold 3,000 common shares on 11/17/2025 for gross proceeds of $297,270.00 and another 3,000 common shares on 12/15/2025 for gross proceeds of $322,320.00. The new Form 144 continues this pattern of selling under Rule 144 for the account of the same insider.