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Roku, Inc. insider Anthony J. Wood, the company’s CEO, Chairman of the Board, director and 10% owner, reported a series of transactions dated January 12, 2026. Through the Wood 2017 Revocable Trust, 75,000 shares of Class B common stock were converted into 75,000 shares of Class A common stock at an exercise price of $0, consistent with the terms allowing each Class B share to convert into one Class A share with no expiration.
The Wood 2017 Revocable Trust then sold Class A common stock in multiple transactions under Mr. Wood’s Rule 10b5-1 trading plan, at weighted average prices ranging from $107.51 to $114.98 per share. Following these sales, the trust reported ownership of 16,503,111 Class B shares. Additional Class A holdings include 12,699 shares held directly by Mr. Wood and various amounts held indirectly through several 2020 and 2024–2025 Wood trusts.
An insider affiliated holder has filed a notice to sell common stock under Rule 144. The filing covers 75,000 shares of common stock to be sold through Morgan Stanley Smith Barney LLC on or around 01/12/2026, with the shares listed on NASDAQ. The planned sale relates to shares previously acquired on 06/14/2013 by exercising stock options for cash.
The notice reports that there are 130,797,707 shares of this class outstanding. It also lists recent 10b5-1 sales for THE WOOD REVOCABLE TRUST U/A DTD 12/01/2017, including 25,000 shares sold on 12/11/2025 for $2,758,002.50 and 50,000 shares sold on 12/10/2025 for $5,225,307.50, along with additional sales in October and November 2025.
ARK Investment Management LLC and Catherine D. Wood report beneficial ownership of 5,881,738 shares of Roku, Inc. Class A common stock, representing 4.50% of the class as of 12/31/2025. ARK has sole voting power over 5,511,867 shares and shared voting power over 107,516 shares, with sole dispositive power over all 5,881,738 shares.
Catherine Wood is reported with shared voting power over 5,619,383 shares and shared dispositive power over 5,881,738 shares. The filing states the securities were acquired and are held in the ordinary course of business and not for the purpose of changing or influencing control of Roku.
ROKU, INC. reported an insider stock sale by a company officer. The reporting person, who serves as VP and Chief Accounting Officer, filed as a single reporting person. On 01/02/2026, they sold 729 shares of Class A common stock at a price of $109.04 per share. After this transaction, the officer beneficially owned 5,825 shares of Roku Class A common stock in direct ownership.
The sale was executed under a pre-arranged Rule 10b5-1 trading plan, which is designed to allow insiders to sell shares according to a set schedule or conditions. This transaction involved non-derivative securities only, with no derivative securities reported as acquired or disposed of in the filing.
Roku, Inc. disclosed that its CFO and COO reported a sale of 3,000 shares of Class A common stock on 12/15/2025 at a price of $107.44 per share. The transaction is coded as a sale and is noted as being executed pursuant to Mr. Jedda's Rule 10b5-1 trading plan.
Following this transaction, the executive directly beneficially owns 90,267 Roku shares, indicating he continues to hold a significant personal stake in the company’s equity.
Roku, Inc. reported an insider stock sale by its President, Subscriptions, on 12/12/2025. The executive sold 3,250 shares of Class A common stock at $108.78 per share in a transaction coded as a sale.
After this trade, the insider directly owned 59,094 Roku shares. The transaction was carried out under a pre-arranged Rule 10b5-1 trading plan, which allows insiders to systematically sell shares according to preset instructions.
Roku, Inc. CEO, Chairman and 10% owner Anthony Wood reported insider transactions in Class A and Class B common stock, mainly through the Wood 2017 Revocable Trust.
On December 10, 2025, the trust converted 50,000 shares of Class B Common Stock into Class A Common Stock and sold 14,428, 16,419, 17,658 and 1,495 Class A shares at weighted average prices of $103.49, $104.27, $105.44 and $105.90 per share under a Rule 10b5-1 plan. On December 11, 2025, it converted 25,000 Class B shares into Class A and sold 25,000 Class A shares at a weighted average price of $110.32. The report also lists 12,669 Class A shares held directly and additional indirect Class A holdings through several trusts, including 2,754, 42,500, 64,976, 173,129, 143,250 and 81,445 shares.
Roku, Inc. reported that its Vice President and Chief Accounting Officer, Mr. Banks, sold a small portion of his holdings in the company. On 12/01/2025, he sold 731 shares of Roku Class A common stock at a price of $95.64 per share, in an open-market sale coded as an "S" transaction. After this sale, he continued to beneficially own 6,554 shares directly.
The filing notes that the shares were sold pursuant to Mr. Banks' pre-arranged Rule 10b5-1 trading plan, which is intended to allow insiders to sell shares according to a set schedule, helping separate personal trading decisions from day-to-day company developments.
Roku, Inc. (ROKU) executive VP and Chief Accounting Officer Mr. Banks reported equity transactions related to restricted stock units and a small share sale. On November 17, 2025, 5,260 shares of Class A common stock were acquired through RSU vesting at an exercise price of $0.0, while 2,611 shares were withheld by Roku to cover income tax obligations at a price of $96.89 per share. On November 18, 2025, 719 shares were sold at $95.09 per share under a pre-arranged Rule 10b5-1 trading plan, leaving Mr. Banks with 7,285 shares of Class A common stock held directly.
Roku, Inc. officer Charles D. Collier, President, Roku Media, reported several stock transactions in Roku Class A common stock. On 11/17/2025, a restricted stock unit (RSU) award for 29,340 shares was converted into Class A common stock at an exercise price of $0, increasing his direct holdings to 29,540 shares.
Also on 11/17/2025, 14,979 shares were withheld by Roku at a price of $96.89 per share to cover income tax obligations related to RSU vesting. On 11/18/2025, Collier sold three blocks of shares under a Rule 10b5-1 trading plan: 7,181 shares at a weighted average price of $94.96, 3,590 shares at a weighted average price of $94.94, and 3,590 shares at a weighted average price of $95.09.
Following these transactions, Collier directly held 200 shares of Roku Class A common stock and indirectly held 600 shares through the Charles D. Collier Revocable Trust. He also beneficially owned 117,359 RSUs, each representing a contingent right to one share of Class A common stock, vesting in sixteen substantially equal quarterly installments that began on March 1, 2023.