Sally Beauty officer proposes $1M stock sale

Available on EDGAR 11/10/2026 - 04:05 PM EST Accepted by SEC EDGAR 11/10/2026 - 04:04 PM EST Learn about SEC filing dates

Rhea-AI Filing Summary

Sally Beauty Holdings, Inc. (SBH) officer John Howard Goss Jr. reported a proposed sale of 50,000 common shares, with an aggregate market value of $1,000,000. The approximate sale date is November 10, 2026, under a Rule 10b5-1 plan adopted December 10, 2025. SBH had 93,622,292 common shares outstanding.

Key Figures

Common shares proposed for sale: 50,000 shares Aggregate market value: $1,000,000 Common shares outstanding: 93,622,292 shares

3 metrics

Common shares proposed for sale 50,000 shares Approximate sale date: November 10, 2026

Aggregate market value $1,000,000 Proposed sale of common shares

Common shares outstanding 93,622,292 shares SBH shares outstanding

Key Terms

RSU, Performance Stock Awards, Rule 10b5-1

3 terms

RSU financial

"Nature of Acquisition Transaction: RSU"

Restricted stock units (RSUs) are a form of company shares given to employees as part of their compensation, usually with certain restrictions or conditions, such as remaining with the company for a set period. When these restrictions lift, employees receive actual shares that they can sell or hold. For investors, RSUs can impact a company's stock supply and reflect the company's commitment to attracting and retaining talent.

Performance Stock Awards financial

"RSU/ Performance Stock Awards"

Rule 10b5-1 regulatory

"Date of Plan Adoption or Giving of Instruction"

Rule 10b5-1 is a regulation that allows company insiders to buy or sell their shares at predetermined times, even if they have access to non-public information. It acts like setting a schedule in advance for transactions, helping prevent accusations of unfair trading. This rule provides a way for insiders to plan trades transparently, giving investors confidence that these transactions are not based on hidden information.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

How many SBH shares does John Goss Jr. plan to sell?

John Howard Goss Jr., an officer of SBH, reported a proposed sale of 50,000 common shares with an aggregate market value of $1,000,000.

Was John Goss Jr.'s proposed SBH sale under a Rule 10b5-1 plan?

John Goss Jr.'s proposed sale is reported under a Rule 10b5-1 plan adopted on December 10, 2025.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK	0001833119
Filer CCC	XXXXXXXX
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer	Sally Beauty Holdings, Inc.
SEC File Number	001-33145
Address of Issuer	7900 WINDROSE AVENUE PLANO TEXAS 75024
Phone	(940) 898-7500
Name of Person for Whose Account the Securities are To Be Sold	Goss John Howard JR
See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.
Relationship to Issuer	Officer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	UBS Financial Services Inc. 11 Madison Avenue 4th Floor New York NY 10010	50000	1000000.00	93622292	11/10/2026	NYSE

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	09/30/2018	RSU	Issuer			1578	09/30/2018	N/A
Common	09/30/2019	RSU	Issuer			6388	09/30/2019	N/A
Common	09/30/2021	RSU	Issuer			1146	09/30/2021	N/A
Common	11/15/2021	RSU	Issuer			3627	11/15/2020	N/A
Common	11/23/2021	RSU	Issuer			1200	11/23/2021	N/A
Common	11/15/2022	RSU	Issuer			7857	11/15/2022	N/A
Common	11/15/2024	RSU/ Performance Stock Awards	Issuer			28204	11/15/2024	N/A

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Nothing to Report

144: Remarks and Signature

Remarks
Date of Notice	11/10/2026
Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1	12/10/2025
ATTENTION:
The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.
Signature	/s/ UBS Financial Services Inc, as attorney-in-fact for John Goss, Jr.
ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)