Stitch Fix (SFIX) CTO sells 70K shares under Rule 10b5-1 plan

Rhea-AI Filing Summary

Stitch Fix, Inc. Chief Product and Technology Officer Anthony Bacos reported option exercises and share sales in Class A Common Stock. On June 16, 2026, he exercised employee stock options for 50,000 shares at a conversion price of $2.48 per share and sold a total of 70,000 shares in open-market transactions at weighted average prices around $4.14–$4.17 per share, pursuant to a Rule 10b5-1 trading plan entered into on March 17, 2026. Following these transactions, he directly holds 1,085,109 shares of Class A Common Stock and 672,543 employee stock options.

Insider Trade Summary 10b5-1

Net Seller: 70,000 shares ($290,177)

Net Sell 4 txns

Insider Bacos Anthony

Role Chief Prod/Technology Officer

Sold 70,000 shs ($290K)

Type	Security	Shares	Price	Value
Exercise	Employee Stock Option (Right to Buy)	50,000	$0.00	--
Exercise	Class A Common Stock	50,000	$2.48	$124K
Sale	Class A Common Stock	50,000	$4.1369	$207K
Sale	Class A Common Stock	20,000	$4.1666	$83K

Holdings After Transaction: Employee Stock Option (Right to Buy) — 672,543 shares (Direct, null); Class A Common Stock — 1,155,109 shares (Direct, null)

Footnotes (1)

1. This transaction was made pursuant to a Rule 10b5-1 plan entered into on March 17, 2026. The reported price in Column 4 is a weighted average sale price. These shares were sold in multiple transactions at prices ranging from $4.085 to $4.22 per share. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. The reported price in Column 4 is a weighted average sale price. These shares were sold in multiple transactions at prices ranging from $4.10 to $4.22 per share. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. 25% of the shares subject to the Option vested on June 12, 2024. The remaining shares subject to the Option shall vest as follows: 25% of the shares in equal quarterly installments over the next two (2) quarterly vesting dates; 33 1/3% of the shares in equal quarterly installments over the next four (4) quarterly vesting dates; and 16 2/3% of the shares in equal quarterly installments over the next four (4) quarterly vesting dates, subject to the recipient's continuous service through each vesting date.

Key Figures

Shares sold block 1: 20,000 shares at $4.1666 Shares sold block 2: 50,000 shares at $4.1369 Total shares sold: 70,000 shares +4 more

7 metrics

Shares sold block 1 20,000 shares at $4.1666 Open-market sale of Class A Common Stock on June 16, 2026

Shares sold block 2 50,000 shares at $4.1369 Open-market sale of Class A Common Stock on June 16, 2026

Total shares sold 70,000 shares Net shares sold in open-market transactions on June 16, 2026

Options exercised 50,000 shares at $2.48 Exercise of employee stock options into Class A Common Stock

Shares held after 1,085,109 shares Direct Class A Common Stock holdings after transactions

Options remaining after 672,543 options Employee stock options held following the reported exercise

Net share direction Net sell of 70,000 shares Form 4 transaction summary for June 16, 2026

Key Terms

Rule 10b5-1 plan, weighted average sale price, Employee Stock Option (Right to Buy), Class A Common Stock, +1 more

5 terms

Rule 10b5-1 plan regulatory

"This transaction was made pursuant to a Rule 10b5-1 plan entered into on March 17, 2026."

A Rule 10b5-1 plan is a prearranged, written schedule that lets corporate insiders buy or sell company stock at set times or amounts, even if they later learn material nonpublic information. Think of it like setting an automatic thermostat for trades: it creates a clear record that trades were planned in advance, reducing the risk of insider-trading accusations and helping investors trust that insider transactions are routine rather than based on secret information.

weighted average sale price financial

"The reported price in Column 4 is a weighted average sale price."

Employee Stock Option (Right to Buy) financial

"Employee Stock Option (Right to Buy) transaction with 50,000.0000 shares."

Class A Common Stock financial

"Transactions involved Class A Common Stock of Stitch Fix, Inc."

Class A common stock is a category of a company’s shares that carries a specific set of ownership rights—most commonly defined voting power and claims on dividends—set out in the company’s charter. For investors it matters because the class determines how much influence you have over corporate decisions, the share’s likely dividend and trading behavior, and how it compares in value to other share classes, like choosing a particular seat with different privileges at the company’s decision-making table.

exercise or conversion of derivative security financial

"Transaction code M described as Exercise or conversion of derivative security."

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Form 4 Insider Transactions: What Each Field Means →

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Bacos Anthony

(Last) (First) (Middle)

1 MONTGOMERY STREET

(Street)

SAN FRANCISCO CALIFORNIA 94104

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
Stitch Fix, Inc. [ SFIX ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Chief Prod/Technology Officer

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
06/16/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Class A Common Stock	06/16/2026		M(1)		50,000	A	$2.48	1,155,109	D
Class A Common Stock	06/16/2026		S(1)		50,000	D	$4.1369(2)	1,105,109	D
Class A Common Stock	06/16/2026		S(1)		20,000	D	$4.1666(3)	1,085,109	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares
Employee Stock Option (Right to Buy)	$2.48	06/16/2026		M(1)			50,000	(4)	04/01/2034	Class A Common Stock	50,000	$0	672,543	D

Explanation of Responses:

1. This transaction was made pursuant to a Rule 10b5-1 plan entered into on March 17, 2026.

2. The reported price in Column 4 is a weighted average sale price. These shares were sold in multiple transactions at prices ranging from $4.085 to $4.22 per share. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

3. The reported price in Column 4 is a weighted average sale price. These shares were sold in multiple transactions at prices ranging from $4.10 to $4.22 per share. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

4. 25% of the shares subject to the Option vested on June 12, 2024. The remaining shares subject to the Option shall vest as follows: 25% of the shares in equal quarterly installments over the next two (2) quarterly vesting dates; 33 1/3% of the shares in equal quarterly installments over the next four (4) quarterly vesting dates; and 16 2/3% of the shares in equal quarterly installments over the next four (4) quarterly vesting dates, subject to the recipient's continuous service through each vesting date.

Remarks:

	/s/ Casey O'Connor, Attorney-in-Fact for Anthony Bacos	06/18/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

FAQ

What insider transactions did Stitch Fix (SFIX) report for Anthony Bacos?

Stitch Fix reported that Chief Product and Technology Officer Anthony Bacos exercised 50,000 employee stock options and sold 70,000 shares of Class A Common Stock in open-market transactions on June 16, 2026, under a pre-arranged Rule 10b5-1 trading plan.

How many Stitch Fix (SFIX) shares did Anthony Bacos sell and at what prices?

Anthony Bacos sold 20,000 Stitch Fix Class A shares at a weighted average price of $4.1666 and 50,000 shares at $4.1369. The sales occurred in multiple trades within disclosed price ranges between $4.085 and $4.22 per share.

What stock options did Anthony Bacos exercise in the latest Stitch Fix (SFIX) Form 4?

Anthony Bacos exercised employee stock options for 50,000 shares of Stitch Fix Class A Common Stock at a conversion or exercise price of $2.48 per share. These options are part of a larger grant that continues to vest in specified quarterly installments.

How many Stitch Fix (SFIX) shares does Anthony Bacos hold after these transactions?

After the June 16, 2026 transactions, Anthony Bacos directly holds 1,085,109 shares of Stitch Fix Class A Common Stock. He also holds 672,543 employee stock options following the 50,000-share option exercise reported in the same Form 4 filing.

Were Anthony Bacos’s recent Stitch Fix (SFIX) share sales pre-planned?

Yes. The filing states that the reported transactions were made pursuant to a Rule 10b5-1 trading plan entered into on March 17, 2026. Such pre-arranged plans automate trades according to preset instructions rather than discretionary timing decisions.

What vesting schedule applies to Anthony Bacos’s Stitch Fix (SFIX) options?

The filing notes that 25% of the option shares vested on June 12, 2024. The remaining shares vest in specified quarterly installments over multiple future vesting dates, conditioned on Bacos’s continuous service through each vesting date.