STOCK TITAN

Stitch Fix (SFIX) CEO exercises 61,454 PSUs and withholds 107,594 shares for taxes

Filing Impact
(Neutral)
Filing Sentiment
(Neutral)
Form Type
4

Rhea-AI Filing Summary

Stitch Fix, Inc. Chief Executive Officer Matt Baer reported equity compensation-related transactions involving Class A Common Stock and Performance Stock Units (PSUs). On June 17, 2026, 61,454 PSUs were exercised into the same number of Class A shares at a stated price of $0.00 per share. To cover tax obligations tied to vesting of restricted stock units, 107,594 Class A shares were withheld by the company at $4.16 per share, a non‑market, tax-withholding disposition. After these events, Baer directly held 2,117,334 Class A shares, while 787,030 PSUs remained outstanding subject to service-based vesting conditions.

Positive

  • None.

Negative

  • None.
Insider Baer Matt
Role Chief Executive Officer
Type Security Shares Price Value
Exercise Performance Stock Unit 61,454 $0.00 --
Exercise Class A Common Stock 61,454 $0.00 --
Tax Withholding Class A Common Stock 107,594 $4.16 $448K
Holdings After Transaction: Performance Stock Unit — 787,030 shares (Direct, null); Class A Common Stock — 2,117,334 shares (Direct, null)
Footnotes (1)
  1. Each Performance Stock Unit ("PSU") represents a contingent right to receive one share of the Issuer's Class A Common Stock. Represents shares that have been withheld by the Company to satisfy tax withholding obligation in connection with the vesting of restricted stock units. The PSU performance condition has been achieved and will vest based upon the following service conditions: 5/12 vested on December 17, 2025 and the remainder will vest in quarterly installments of 1/12 over the next 7 quarterly vesting dates.
Tax-withheld shares 107,594 shares at $4.16 Shares withheld to satisfy tax obligations on June 17, 2026
PSUs exercised 61,454 units at $0.00 Performance Stock Units converted to Class A shares on June 17, 2026
Post-transaction holdings 2,117,334 shares Class A Common Stock directly held after reported transactions
Remaining PSUs 787,030 units Performance Stock Units outstanding after 61,454-unit conversion
Performance Stock Unit financial
"Each Performance Stock Unit ("PSU") represents a contingent right to receive one share of the Issuer's Class A Common Stock."
A performance stock unit is a type of reward companies give to employees, usually managers, that depends on how well the company performs over time. If the company hits specific goals, the employee earns shares of stock, like earning a prize for reaching certain levels in a game. It motivates employees to work hard because their rewards are tied to the company's success.
tax withholding obligation financial
"Represents shares that have been withheld by the Company to satisfy tax withholding obligation in connection with the vesting of restricted stock units."
derivative security financial
"Transaction code "M" is described as Exercise or conversion of derivative security."
A derivative security is a financial contract whose value comes from the price or performance of something else, such as a stock, bond, commodity, or market index. For investors it acts like an insurance policy or a wager: it can be used to protect against losses, lock in prices, or amplify gains and losses, so it can change a portfolio’s risk and potential return without owning the underlying asset directly.
restricted stock units financial
"Represents shares that have been withheld by the Company to satisfy tax withholding obligation in connection with the vesting of restricted stock units."
Restricted stock units are a type of company reward where employees are promised shares of stock, but they only fully own these shares after meeting certain conditions, like staying with the company for a set time. They matter because they can become valuable assets and are often used to motivate employees to help the company succeed.
vesting financial
"The PSU performance condition has been achieved and will vest based upon the following service conditions."
Vesting is the process by which you earn full ownership of something, like company stock or a retirement benefit, over time. It’s like earning the right to keep a gift piece by piece the longer you stay with a company, making sure employees stay committed before they receive all the benefits.
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SEC Form 4
FORM 4UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number:3235-0287
Estimated average burden
hours per response:0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Baer Matt

(Last)(First)(Middle)
1 MONTGOMERY ST.

(Street)
SAN FRANCISCO CALIFORNIA 94104

(City)(State)(Zip)

UNITED STATES

(Country)
2. Issuer Name and Ticker or Trading Symbol
Stitch Fix, Inc. [ SFIX ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
XDirector10% Owner
XOfficer (give title below)Other (specify below)
Chief Executive Officer
2a. Foreign Trading Symbol
3. Date of Earliest Transaction (Month/Day/Year)
06/17/2026
6. Individual or Joint/Group Filing (Check Applicable Line)
XForm filed by One Reporting Person
Form filed by More than One Reporting Person
4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year)2A. Deemed Execution Date, if any (Month/Day/Year)3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeVAmount(A) or (D)Price
Class A Common Stock06/17/2026M61,454A(1)2,117,334D
Class A Common Stock06/17/2026F107,594(2)D$4.162,009,740D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year)3A. Deemed Execution Date, if any (Month/Day/Year)4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year)7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeV(A)(D)Date ExercisableExpiration DateTitleAmount or Number of Shares
Performance Stock Unit(1)06/17/2026M61,454 (3) (3)Class A Common Stock61,454$0787,030D
Explanation of Responses:
1. Each Performance Stock Unit ("PSU") represents a contingent right to receive one share of the Issuer's Class A Common Stock.
2. Represents shares that have been withheld by the Company to satisfy tax withholding obligation in connection with the vesting of restricted stock units.
3. The PSU performance condition has been achieved and will vest based upon the following service conditions: 5/12 vested on December 17, 2025 and the remainder will vest in quarterly installments of 1/12 over the next 7 quarterly vesting dates.
Remarks:
/s/ Casey O'Connor, Attorney-in-Fact for Matthew Baer06/22/2026
** Signature of Reporting PersonDate
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

FAQ

What insider transactions did Stitch Fix (SFIX) CEO Matt Baer report?

Matt Baer reported exercising 61,454 Performance Stock Units into Class A shares and a separate tax-withholding disposition of 107,594 Class A shares. These actions are compensation-related, reflecting PSU vesting and associated tax obligations rather than open-market buying or selling activity.

Did Stitch Fix (SFIX) CEO Matt Baer sell shares on the open market?

No open-market sale is reported. The 107,594 Class A shares were withheld by the company at $4.16 per share solely to satisfy tax withholding obligations tied to vesting restricted stock units, a standard non-market mechanism rather than a discretionary sale into the market.

How many Stitch Fix (SFIX) shares does the CEO hold after these transactions?

Following the reported transactions, Matt Baer directly holds 2,117,334 shares of Stitch Fix Class A Common Stock. This figure reflects the net position after exercising 61,454 Performance Stock Units and the withholding of 107,594 shares to cover tax obligations associated with equity compensation vesting.

What are Performance Stock Units (PSUs) in the Stitch Fix (SFIX) filing?

Each Performance Stock Unit represents a contingent right to receive one share of Stitch Fix Class A Common Stock. In this case, 61,454 PSUs were converted into Class A shares after a performance condition was achieved, with remaining PSUs continuing to vest based on service conditions over time.

What vesting conditions apply to the CEO’s Stitch Fix (SFIX) PSUs?

The PSU performance condition has been achieved. According to the disclosure, 5/12 of the award vested on December 17, 2025, and the remaining portion vests in 1/12 increments over the next seven quarterly vesting dates, subject to continued service requirements.

How many Performance Stock Units remain for the Stitch Fix (SFIX) CEO?

After converting 61,454 Performance Stock Units into Class A Common Stock, 787,030 PSUs remain outstanding for Matt Baer. These units are still subject to the specified service-based vesting schedule outlined in the disclosure and may convert into additional shares over future vesting dates.