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SoFi Technologies (SOFI) EVP trims stake with 9,742-share open-market sale

Filing Impact
(Moderate)
Filing Sentiment
(Negative)
Form Type
4

Rhea-AI Filing Summary

SoFi Technologies EVP Kelli Keough sold common stock in a pre-planned transaction. On this Form 4, Keough is reported to have sold 9,742 shares of SoFi Technologies, Inc. common stock in an open-market transaction at a weighted average price of $19.2518 per share.

The filing states this sale was completed pursuant to a Rule 10b5-1 Trading Plan adopted by the reporting person on July 30, 2025. The transaction was executed in multiple trades within a price range of $18.7050 to $19.7600 per share. Following the sale, Keough directly owns 333,284 shares of SoFi common stock.

Positive

  • None.

Negative

  • None.
Insider Keough Kelli
Role EVP, GBUL, SIPS
Sold 9,742 shs ($188K)
Type Security Shares Price Value
Sale Common Stock 9,742 $19.2518 $188K
Holdings After Transaction: Common Stock — 333,284 shares (Direct, null)
Footnotes (1)
  1. The sale reported on this Form 4 was completed pursuant to a Rule 10b5-1 Trading Plan adopted by the Reporting Person on July 30, 2025. The reported transactions were executed in multiple trades. The sale price of $19.2518 reported in Column 4 is the weighted average sale price for the 9,742 shares sold by the Reporting Person within a range of $18.7050 to $19.7600 per share. The Reporting Person hereby undertakes to provide to the Staff of the SEC, the Issuer or any security holder of the Issuer, upon request, full information regarding the number of shares sold at each separate price within the price range noted above.
Shares sold 9,742 shares Open-market sale of common stock
Weighted average sale price $19.2518 per share Average price for 9,742 shares sold
Post-transaction holdings 333,284 shares Common stock held directly after sale
Sale price range $18.7050–$19.7600 per share Range of prices for multiple trade executions
Rule 10b5-1 Trading Plan regulatory
"The sale reported on this Form 4 was completed pursuant to a Rule 10b5-1 Trading Plan adopted..."
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
weighted average sale price financial
"The sale price of $19.2518 reported in Column 4 is the weighted average sale price..."
open-market sale financial
"transaction_action": "open-market sale""
An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.
beneficially owned financial
"total_shares_following_transaction": "333284.0000""
Beneficially owned describes securities or assets where a person has the economic rights and control—such as the right to receive dividends and to direct voting—even if legal title is held in another name. Think of it like having the keys and using a car that’s registered to someone else: you get the benefits and make decisions. Investors care because beneficial ownership reveals who truly controls value and voting power, affecting corporate decisions and takeover dynamics.
Form 4 Insider Transactions: What Each Field Means →
SEC Form 4
FORM 4UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number:3235-0287
Estimated average burden
hours per response:0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Keough Kelli
(Last)(First)(Middle)
234 1ST STREET
(Street)
SAN FRANCISCO CALIFORNIA 94105
(City)(State)(Zip)
UNITED STATES
(Country)		2. Issuer Name and Ticker or Trading Symbol
SoFi Technologies, Inc. [ SOFI ] 		5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director10% Owner
XOfficer (give title below)Other (specify below)
EVP, GBUL, SIPS
2a. Foreign Trading Symbol
3. Date of Earliest Transaction (Month/Day/Year)
04/21/2026		6. Individual or Joint/Group Filing (Check Applicable Line)
XForm filed by One Reporting Person
Form filed by More than One Reporting Person
4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year)2A. Deemed Execution Date, if any (Month/Day/Year)3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeVAmount(A) or (D)Price
Common Stock04/21/2026S9,742(1)D$19.2518(2)333,284D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year)3A. Deemed Execution Date, if any (Month/Day/Year)4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year)7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeV(A)(D)Date ExercisableExpiration DateTitleAmount or Number of Shares
Explanation of Responses:
1. The sale reported on this Form 4 was completed pursuant to a Rule 10b5-1 Trading Plan adopted by the Reporting Person on July 30, 2025.
2. The reported transactions were executed in multiple trades. The sale price of $19.2518 reported in Column 4 is the weighted average sale price for the 9,742 shares sold by the Reporting Person within a range of $18.7050 to $19.7600 per share. The Reporting Person hereby undertakes to provide to the Staff of the SEC, the Issuer or any security holder of the Issuer, upon request, full information regarding the number of shares sold at each separate price within the price range noted above.
Remarks:
/s/ Sara C. Thompson, Attorney-in-Fact04/23/2026
** Signature of Reporting PersonDate
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

Source: View Original Filing on SEC EDGAR

FAQ

What insider transaction did SoFi (SOFI) executive Kelli Keough report?

Kelli Keough reported an open-market sale of SoFi common stock. She sold 9,742 shares of SoFi Technologies, Inc. common stock in a single reported transaction, according to the Form 4, at a weighted average price of $19.2518 per share.

At what price did Kelli Keough sell SoFi (SOFI) shares in this Form 4?

The reported weighted average sale price was $19.2518 per share. The filing notes that the 9,742 shares were sold in multiple trades, with individual prices ranging from $18.7050 to $19.7600 per share during the transaction date.

How many SoFi (SOFI) shares does Kelli Keough hold after the reported sale?

After the sale, Kelli Keough holds 333,284 SoFi shares directly. The Form 4 lists this figure as the total number of shares of SoFi Technologies, Inc. common stock beneficially owned following the 9,742-share open-market sale.

Was Kelli Keough’s SoFi (SOFI) stock sale made under a Rule 10b5-1 plan?

Yes. The filing states the sale was under a Rule 10b5-1 plan. A footnote explains that the transaction was completed pursuant to a Rule 10b5-1 Trading Plan adopted by the reporting person on July 30, 2025.

What role does Kelli Keough hold at SoFi Technologies (SOFI)?

Kelli Keough is an executive officer at SoFi Technologies, Inc. The Form 4 identifies her as an officer with the title "EVP, GBUL, SIPS," indicating an executive vice president position with specified business unit responsibilities.

How many SoFi (SOFI) shares were sold according to the transaction summary?

The transaction summary reports 9,742 shares sold. It classifies the activity as one open-market sale, with total sell shares of 9,742 and a net buy/sell direction described as net-sell for this Form 4 filing.