Was Kelli Keough’s SoFi (SOFI) share sale under a Rule 10b5-1 plan?

Yes. The Form 4 states the sale was completed under a Rule 10b5-1 Trading Plan. Such plans allow pre-scheduled trades, indicating this transaction was arranged in advance rather than being a discretionary, spur-of-the-moment market decision.

SoFi (SOFI) EVP Kelli Keough sells 10,954 shares in planned trade

Filing Impact

(Moderate)

Filing Sentiment

(Negative)

Form Type

Rhea-AI Filing Summary

SoFi Technologies, Inc. executive Kelli Keough sold 10,954 shares of Common Stock in an open-market transaction at a weighted average price of $17.3506 per share. The sale was made under a pre-arranged Rule 10b5-1 Trading Plan. Following this sale, Keough directly holds 378,682 shares.

Insider Trade Summary 10b5-1

Net Seller: 10,954 shares ($190,058)

Net Sell 1 txn

Insider Keough Kelli

Role EVP, GBUL, SIPS

Sold 10,954 shs ($190K)

Type	Security	Shares	Price	Value
Sale	Common Stock	10,954	$17.3506	$190K

Holdings After Transaction: Common Stock — 378,682 shares (Direct, null)

Footnotes (1)

The sale reported on this Form 4 was completed pursuant to a Rule 10b5-1 Trading Plan adopted by the Reporting Person on July 30, 2025. The reported transactions were executed in multiple trades. The sale price of $17.3506 reported in Column 4 is the weighted average sale price for the 10,954 shares sold by the Reporting Person within a range of $17.1200 to $18.0412 per share. The Reporting Person hereby undertakes to provide to the Staff of the SEC, the Issuer or any security holder of the Issuer, upon request, full information regarding the number of shares sold at each separate price within the price range noted above.

Key Figures

Shares sold: 10,954 shares Weighted average sale price: $17.3506 per share Post-transaction holdings: 378,682 shares +1 more

4 metrics

Shares sold 10,954 shares Open-market sale of Common Stock

Weighted average sale price $17.3506 per share Reported in Column 4 for the sale

Post-transaction holdings 378,682 shares Directly owned after the sale

Price range of trades $17.1200–$18.0412 per share Range for multiple sale executions

Key Terms

Rule 10b5-1 Trading Plan, weighted average sale price, open-market sale, Common Stock

4 terms

Rule 10b5-1 Trading Plan regulatory

"The sale reported on this Form 4 was completed pursuant to a Rule 10b5-1 Trading Plan"

A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.

weighted average sale price financial

"The sale price of $17.3506 reported in Column 4 is the weighted average sale price"

open-market sale financial

"transaction_action: open-market sale"

An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.

Common Stock financial

"security_title: Common Stock"

Common stock represents ownership shares in a company, giving investors a stake in its success and a say in important decisions through voting rights. It is the most common type of stock traded on markets and can provide income through dividends, as well as potential for value growth. For investors, holding common stock means sharing in the company’s profits and risks.

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Form 4 Insider Transactions: What Each Field Means →

06/23/2026 - 08:28 PM

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Keough Kelli

(Last)

(First)

(Middle)

234 1ST STREET

(Street)

SAN FRANCISCO

CALIFORNIA

94105

(City)

(State)

(Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
SoFi Technologies, Inc. [ SOFI ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director	10% Owner
X	Officer (give title below)	Other (specify below)
	EVP, GBUL, SIPS

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
06/22/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	Amount	(A) or (D)	Price		6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
Common Stock	06/22/2026		S		10,954⁽¹⁾	D	$17.3506⁽²⁾	378,682	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares	8. Price of Derivative Security (Instr. 5)		10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)

Explanation of Responses:

1. The sale reported on this Form 4 was completed pursuant to a Rule 10b5-1 Trading Plan adopted by the Reporting Person on July 30, 2025.

2. The reported transactions were executed in multiple trades. The sale price of $17.3506 reported in Column 4 is the weighted average sale price for the 10,954 shares sold by the Reporting Person within a range of $17.1200 to $18.0412 per share. The Reporting Person hereby undertakes to provide to the Staff of the SEC, the Issuer or any security holder of the Issuer, upon request, full information regarding the number of shares sold at each separate price within the price range noted above.

Remarks:

	/s/ Sara C. Thompson, Attorney-in-Fact	06/23/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

Source: View Original Filing on SEC EDGAR

FAQ

What insider transaction did SoFi (SOFI) report for Kelli Keough?

SoFi reported that executive Kelli Keough sold 10,954 shares of Common Stock. The shares were sold in an open-market transaction at a weighted average price of $17.3506 per share, with the trade disclosed in a Form 4 insider filing.

At what price did Kelli Keough sell SoFi (SOFI) shares?

Kelli Keough’s SoFi share sale used a weighted average price of $17.3506 per share. Individual trades occurred within a range of $17.1200 to $18.0412 per share, according to the detailed pricing disclosure in the Form 4 footnote.

How many SoFi (SOFI) shares does Kelli Keough hold after this sale?

After the reported sale, Kelli Keough directly holds 378,682 shares of SoFi Common Stock. This figure comes from the post-transaction ownership column in the Form 4, showing her remaining direct equity position following the open-market sale.

What is the size of Kelli Keough’s SoFi (SOFI) insider sale?

The reported insider sale covered 10,954 shares of SoFi Common Stock. All shares were sold in open-market transactions, with pricing detailed as a weighted average and a disclosed range from $17.1200 to $18.0412 per share in the filing footnotes.

How is the sale price range for Kelli Keough’s SoFi (SOFI) trade described?

The Form 4 explains the sale executed through multiple trades. It reports a weighted average sale price of $17.3506 per share, with individual trades occurring between $17.1200 and $18.0412 per share, and offers to provide exact breakdowns upon request.